BMW Marketing Plan Presentation 2012. Branding and Marketing for BMW X1 in Indonesia. This slide became TOP 5 (Finalist) in Indonesia Marketing Plan Competitition 2012 in University of Indonesia. The theme is "Joy for the Young".
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
This document summarizes and compares the marketing strategies of 4 luxury car companies: Mercedes Benz, Audi, Lexus, and BMW. It discusses their company profiles, segmentation, targeting, and positioning. It also reviews their use of marketing promotion in social media and their overall marketing mixes, including their products, pricing, placement, promotion, and people strategies. The document aims to evaluate and compare the marketing mixes among these top luxury car brands.
BMWstories online platform and BMW i China launchFelix Gao
BMW launched its new online storytelling platform and BMW i electric sub-brand in China. As part of the launch, BMW utilized major Chinese social media platforms to share stories that highlight BMW's innovation, aesthetics, and vision of joy. BMW also held various experiential events such as test drives and partnerships with companies to build awareness and excitement around the BMW i brand prior to its official launch. The national launch event for BMW i3, i8, and the new brand vision occurred on September 21st at the 2014 BMW Joy Night, which connected BMW's brand with thousands of customers, media, and employees through performances, displays, and video broadcasting.
The document provides a resume for Mohamed Ansaihi summarizing his 14 years of experience in advertising including roles as Creative Director at various advertising agencies in Saudi Arabia, his education in graphic design, and a selection of his creative work for clients such as Mobily, Aljomaih Automotive, KAUST, and others.
Tuner Indonesia was established in 2005 to provide audiovisual post-production services and has since expanded to include digital media strategy, brand activation, and event organization. It has divisions for production, digital activation, and brand activation. Notable clients include automotive brands like Honda, Vespa, and Shell as well as cell carriers like Telkomsel. Tuner has experience producing various events such as product launches, roadshows, exhibitions, and corporate gatherings.
This document provides an overview of the commercial vehicle market in Saudi Arabia in 2010. It summarizes sales data and market share for various vehicle brands and models. It also reviews the performance of Alissa Universal Motors, the authorized Isuzu dealer, including their sales targets, marketing activities, and business plans for 2011. Key highlights include Isuzu maintaining the leading market share in pickup trucks, and Alissa Universal Motors achieving over 100% of their October 2010 sales target. Their marketing activities for 2010 are summarized, as well as their outlined strategies for sales and marketing in 2011 with a focus on increasing market share and sales.
This document provides a summary of an internship project at Insignia Brandings promoting various Mahindra vehicles. It describes Insignia Brandings and their client, Silver Jubilee Motors, a Mahindra dealership. Promotional events were organized at locations like IT parks, banks, colleges, and housing societies to generate leads and increase awareness of new models like the KUV100, TUV300, and e2o. Presentations were given and test drives were provided at these events to highlight Mahindra's features.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
This document summarizes and compares the marketing strategies of 4 luxury car companies: Mercedes Benz, Audi, Lexus, and BMW. It discusses their company profiles, segmentation, targeting, and positioning. It also reviews their use of marketing promotion in social media and their overall marketing mixes, including their products, pricing, placement, promotion, and people strategies. The document aims to evaluate and compare the marketing mixes among these top luxury car brands.
BMWstories online platform and BMW i China launchFelix Gao
BMW launched its new online storytelling platform and BMW i electric sub-brand in China. As part of the launch, BMW utilized major Chinese social media platforms to share stories that highlight BMW's innovation, aesthetics, and vision of joy. BMW also held various experiential events such as test drives and partnerships with companies to build awareness and excitement around the BMW i brand prior to its official launch. The national launch event for BMW i3, i8, and the new brand vision occurred on September 21st at the 2014 BMW Joy Night, which connected BMW's brand with thousands of customers, media, and employees through performances, displays, and video broadcasting.
The document provides a resume for Mohamed Ansaihi summarizing his 14 years of experience in advertising including roles as Creative Director at various advertising agencies in Saudi Arabia, his education in graphic design, and a selection of his creative work for clients such as Mobily, Aljomaih Automotive, KAUST, and others.
Tuner Indonesia was established in 2005 to provide audiovisual post-production services and has since expanded to include digital media strategy, brand activation, and event organization. It has divisions for production, digital activation, and brand activation. Notable clients include automotive brands like Honda, Vespa, and Shell as well as cell carriers like Telkomsel. Tuner has experience producing various events such as product launches, roadshows, exhibitions, and corporate gatherings.
This document provides an overview of the commercial vehicle market in Saudi Arabia in 2010. It summarizes sales data and market share for various vehicle brands and models. It also reviews the performance of Alissa Universal Motors, the authorized Isuzu dealer, including their sales targets, marketing activities, and business plans for 2011. Key highlights include Isuzu maintaining the leading market share in pickup trucks, and Alissa Universal Motors achieving over 100% of their October 2010 sales target. Their marketing activities for 2010 are summarized, as well as their outlined strategies for sales and marketing in 2011 with a focus on increasing market share and sales.
This document provides a summary of an internship project at Insignia Brandings promoting various Mahindra vehicles. It describes Insignia Brandings and their client, Silver Jubilee Motors, a Mahindra dealership. Promotional events were organized at locations like IT parks, banks, colleges, and housing societies to generate leads and increase awareness of new models like the KUV100, TUV300, and e2o. Presentations were given and test drives were provided at these events to highlight Mahindra's features.
Mercedes benz and its competitors in india analysis 2014Aditya Machado
- The luxury car segment in India is growing at over 15% annually, driven by rapid economic growth that has created a new wealthy class demanding luxury goods.
- While luxury cars still make up a small portion (3%) of total car sales in India, cities like Delhi and Mumbai account for around half of luxury car sales.
- German luxury automakers Mercedes-Benz, Audi, and BMW are the main competitors in this growing market. They are using aggressive marketing strategies like exclusive test drive events, social media campaigns, and celebrity endorsements to target younger Indian consumers and gain market share.
The document discusses Kia Motor's marketing mix strategies, including how they position their products, set prices, distribute through dealerships, and promote using advertisements, sponsorships, and partnerships. It also covers how Kia educates employees, ensures quality through automation and outsourcing, and forms strategic partnerships with companies like FIFA and lubricant providers to engage customers and support business operations.
Company Profile Tuner Indonesia for Greatest 2014Tuner Indonesia
Tuner Indonesia last 2013 growth with repeat, reputable & respect client, also satisfied result in execution & marketing/sales.
I proud to share with you our glory
Hope can DO IT more with your company & brand.
Early Bird Agency is a marketing agency specialized in providing integrated marketing communication strategies, especially personal selling and digital advertising, for luxury products. They are determined to lead the industry with their motto of being "Second to none". The agency has worked with reputable brands such as Ford, Samsung, and Monster Energy on campaigns that have reached thousands of people. Their mission is to become the leading integrated marketing service provider in Vietnam through their values of being outstanding, innovative, pioneering, responsible, creative, and harmonious.
- Alissa Universal Motors (AUM) saw success in 2010 with sales increasing year-to-date in October 2010 compared to the same period in 2009 across pickup trucks, N-series, F-series, and C&E series vehicles.
- AUM engaged in various marketing activities in 2010 including campaigns, dealer events, and online initiatives to drive sales.
- Looking ahead, AUM's 2011 business plan outlines targets for increased sales and market share through expanded marketing, sales, and after sales strategies.
StudioLuminos is an event organizer and advertising agency that aims to be the leading company in its fields by consistently providing outstanding and creative service. It offers a wide range of services including advertising campaigns, event management, photography, graphic design, and brand consulting. The company has experience working with major clients across different industries such as automotive, oil and gas, banking, and consumer goods. It specializes in crafting memorable branding, marketing, and promotional experiences through innovative events, displays, and creative designs.
Product Development (Dhoom Cycles) By students of SVS College BantwalVishnu Pujari
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This document provides a campaign plan for BMW to promote their BMW Genius program. The campaign aims to increase awareness of the BMW Genius program among BMW centers and potential employees ages 20-29, especially females, to increase the number of BMW Geniuses nationwide to 750 by the end of 2015. The campaign budget is $175,000 and will utilize various marketing tactics such as social media, a "BeGenius Tour" event, public relations, banner ads, direct mail, and email. An analysis of BMW as a company, the BMW Genius program, the target consumer demographic of Millennials, and the automotive market is also provided.
Debali Gupta Bakshi has over 9 years of experience in digital marketing, advertising, and campaign planning. She currently works as an Assistant Marketing Manager at Infosys, where she is responsible for digital strategy, social media marketing, and lead generation. Prior to her current role, she held marketing positions at IBM, various advertising agencies, and has experience developing digital campaigns and marketing strategies for brands such as Intel, MSN, and Scooty.
The document summarizes a presentation on BMW's brand strategy. It analyzes BMW's current "joy" campaign, brand positioning, and performance across various brand metrics. It identifies issues like weak performance perceptions and lack of appeal to some segments. It recommends strengthening performance marketing, tailored campaigns to better target women and youth, and accepting trade-offs to focus on the most lucrative segments.
Golden Ocean Advertising & Services Limited Company provides event planning, brand activation, exhibition services, and manpower supply. They have experience organizing various events including automobile conventions, anniversary celebrations, product launches, and test drives. Their strengths include expertise, reasonable costs, and nationwide partnerships.
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Audi has focused on innovation and repositioned its brand through successful advertising campaigns. It has expanded its product variety and global sales, especially in China. However, Audi faces challenges from newer electric vehicle brands. To build loyalty, Audi must understand customer needs, communicate effectively, and design marketing strategies to keep customers returning over their lifetime as customers. Estimating customer lifetime value can help Audi invest in relationships and measures like customized communication can help build long-term loyalty.
This document contains personal details and a resume for Zulkarnain Ahmad Shafie. It includes his name, date of birth, contact information, education history, and work experience in marketing, business development, event management, and client services. It also lists various marketing campaigns and projects he has worked on for automotive, FMCG, and entertainment industry clients.
The document discusses a marketing workshop for developing a publicity campaign for the 2013 MINI Cooper Coupe. It outlines the brand brief, target demographics of young, educated professionals, and competitors. It also provides sales data on BMW subsidiaries including record MINI sales in 2011. The workshop aims to position MINI as customizable and environmentally friendly to address consumer trends and further momentum in 2012 with new models.
Audi is a German automaker known for its "Vorsprung durch Technik" or "Advancement through Technology" slogan. It was founded in 1909 and is now a subsidiary of Volkswagen AG. Audi produces premium cars across executive, sports, and SUV classes. It has a strong brand and focuses on digitalization, sustainability, and urban mobility solutions. Audi implements market segmentation and uses various sales and advertising strategies to build customer loyalty, including sponsorships, promotions, and merchandising incentives. Maintaining high brand value through innovation and positive customer experiences is important for the company's long-term success.
Tujuh Expo Gemilang is an event production company based in Indonesia that specializes in exhibition and event design, construction, and support services. Since 2011, they have completed over 100 projects for clients across industries in Indonesia and neighboring countries. Their mission is to provide high quality production services while prioritizing strong networking and relationships over speed.
The marketing plan summarizes BMW's M3 sports car. It discusses the company background, product description, target market, pricing, placement, and promotional strategies. The M3 is a high-performance luxury sports car with over 400 horsepower. BMW targets wealthy individuals seeking a fun and prestigious vehicle. They employ an indirect distribution model and promote through advertising, websites, and sponsoring racing teams to build the brand.
Saturday Digital & Advertising is a full service advertising agency for traditional & digital media with marketing strategies, innovative communication ideas and production support.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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- The luxury car segment in India is growing at over 15% annually, driven by rapid economic growth that has created a new wealthy class demanding luxury goods.
- While luxury cars still make up a small portion (3%) of total car sales in India, cities like Delhi and Mumbai account for around half of luxury car sales.
- German luxury automakers Mercedes-Benz, Audi, and BMW are the main competitors in this growing market. They are using aggressive marketing strategies like exclusive test drive events, social media campaigns, and celebrity endorsements to target younger Indian consumers and gain market share.
The document discusses Kia Motor's marketing mix strategies, including how they position their products, set prices, distribute through dealerships, and promote using advertisements, sponsorships, and partnerships. It also covers how Kia educates employees, ensures quality through automation and outsourcing, and forms strategic partnerships with companies like FIFA and lubricant providers to engage customers and support business operations.
Company Profile Tuner Indonesia for Greatest 2014Tuner Indonesia
Tuner Indonesia last 2013 growth with repeat, reputable & respect client, also satisfied result in execution & marketing/sales.
I proud to share with you our glory
Hope can DO IT more with your company & brand.
Early Bird Agency is a marketing agency specialized in providing integrated marketing communication strategies, especially personal selling and digital advertising, for luxury products. They are determined to lead the industry with their motto of being "Second to none". The agency has worked with reputable brands such as Ford, Samsung, and Monster Energy on campaigns that have reached thousands of people. Their mission is to become the leading integrated marketing service provider in Vietnam through their values of being outstanding, innovative, pioneering, responsible, creative, and harmonious.
- Alissa Universal Motors (AUM) saw success in 2010 with sales increasing year-to-date in October 2010 compared to the same period in 2009 across pickup trucks, N-series, F-series, and C&E series vehicles.
- AUM engaged in various marketing activities in 2010 including campaigns, dealer events, and online initiatives to drive sales.
- Looking ahead, AUM's 2011 business plan outlines targets for increased sales and market share through expanded marketing, sales, and after sales strategies.
StudioLuminos is an event organizer and advertising agency that aims to be the leading company in its fields by consistently providing outstanding and creative service. It offers a wide range of services including advertising campaigns, event management, photography, graphic design, and brand consulting. The company has experience working with major clients across different industries such as automotive, oil and gas, banking, and consumer goods. It specializes in crafting memorable branding, marketing, and promotional experiences through innovative events, displays, and creative designs.
Product Development (Dhoom Cycles) By students of SVS College BantwalVishnu Pujari
DHOOM company is introducing an innovative bicycle called DHOOM TOM and DHOOM ANGELA. The bicycles have many unique features like different colors, built-in navigation, cameras, flexible mudguards, laser lanes for safety, and more. DHOOM will target individual customers, kids, youth, and adults through their website and showrooms. Their competitive edge is customizable bicycles for different riders. DHOOM aims to provide high quality, safe bicycles while also contributing to social causes like education for poor children.
This document provides a campaign plan for BMW to promote their BMW Genius program. The campaign aims to increase awareness of the BMW Genius program among BMW centers and potential employees ages 20-29, especially females, to increase the number of BMW Geniuses nationwide to 750 by the end of 2015. The campaign budget is $175,000 and will utilize various marketing tactics such as social media, a "BeGenius Tour" event, public relations, banner ads, direct mail, and email. An analysis of BMW as a company, the BMW Genius program, the target consumer demographic of Millennials, and the automotive market is also provided.
Debali Gupta Bakshi has over 9 years of experience in digital marketing, advertising, and campaign planning. She currently works as an Assistant Marketing Manager at Infosys, where she is responsible for digital strategy, social media marketing, and lead generation. Prior to her current role, she held marketing positions at IBM, various advertising agencies, and has experience developing digital campaigns and marketing strategies for brands such as Intel, MSN, and Scooty.
The document summarizes a presentation on BMW's brand strategy. It analyzes BMW's current "joy" campaign, brand positioning, and performance across various brand metrics. It identifies issues like weak performance perceptions and lack of appeal to some segments. It recommends strengthening performance marketing, tailored campaigns to better target women and youth, and accepting trade-offs to focus on the most lucrative segments.
Golden Ocean Advertising & Services Limited Company provides event planning, brand activation, exhibition services, and manpower supply. They have experience organizing various events including automobile conventions, anniversary celebrations, product launches, and test drives. Their strengths include expertise, reasonable costs, and nationwide partnerships.
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
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Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Audi has focused on innovation and repositioned its brand through successful advertising campaigns. It has expanded its product variety and global sales, especially in China. However, Audi faces challenges from newer electric vehicle brands. To build loyalty, Audi must understand customer needs, communicate effectively, and design marketing strategies to keep customers returning over their lifetime as customers. Estimating customer lifetime value can help Audi invest in relationships and measures like customized communication can help build long-term loyalty.
This document contains personal details and a resume for Zulkarnain Ahmad Shafie. It includes his name, date of birth, contact information, education history, and work experience in marketing, business development, event management, and client services. It also lists various marketing campaigns and projects he has worked on for automotive, FMCG, and entertainment industry clients.
The document discusses a marketing workshop for developing a publicity campaign for the 2013 MINI Cooper Coupe. It outlines the brand brief, target demographics of young, educated professionals, and competitors. It also provides sales data on BMW subsidiaries including record MINI sales in 2011. The workshop aims to position MINI as customizable and environmentally friendly to address consumer trends and further momentum in 2012 with new models.
Audi is a German automaker known for its "Vorsprung durch Technik" or "Advancement through Technology" slogan. It was founded in 1909 and is now a subsidiary of Volkswagen AG. Audi produces premium cars across executive, sports, and SUV classes. It has a strong brand and focuses on digitalization, sustainability, and urban mobility solutions. Audi implements market segmentation and uses various sales and advertising strategies to build customer loyalty, including sponsorships, promotions, and merchandising incentives. Maintaining high brand value through innovation and positive customer experiences is important for the company's long-term success.
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2. Current Market Position
• Jumlah penjualan BMW di Indonesia mencapai
pertumbuhan sebesar 40% di bulan Agustus 2012
• Penjualan BMW X1 meningkat sebesar 200% di bulan
Agustus 2012
• Menempati posisi kedua penjualan terbanyak kategori
Premium Car di Indonesia
• Mendapat penghargaan Autobild Indonesia Award Best
Compact Luxury SUV-BMW X1 2011
• Meraih penghargaan ”The World’s Most Sustainable
Car Maker”
• Saat ini BMW Indonesia memiliki 16 dealer dan 2 BMW
studio
4. BMW X1
Category: Sport Activity Vehicle (SAV), Compact
Sport Utility Vehicle (SUV)
Series: sDrive18i Business(CKD),
sDrive18i(CKD) Executive and sDrive20(CBU)
Engine: 1.995cc, Petrol and
Diesel, 4-Cylinder, valvetronic
Positioning: Premium SAV/SUV
Brand Personality: Urban, symbol of status and
success, eco-friendly and efficient fuel
consumption
Branding Campaign: “Story of Joy”
Price: IDR 489 – 639 million
BMW X1 facelift in New York Auto Show 2012
BMW X1 Facelift 2013:
• New modern & bold lamp (LED & Xenon)
• New gril with chrome accent
• New redesigned awesome bumper
10. SWOT Analysis
Strong Brand in premium class
Excellent perceived quality dalam hal
engine
- Memerlukan tambahan pencitraan untuk
meningkatkan Brand Personality
Luxury affordable
Website lengkap, tetapi terlalu padat, banyak
detail kata dan teknis. Kurang konten interaktif
Segmen premium compact SUV/SAV
masih sepi pemain / kompetitor
Bisnis Indonesia, Jum’at 5 Oktober 2012
Trend positif dalam penjualan BMW, khususunya
seri X1 yang naik 200% (Agustus 2012)
11. OBJECTIVES
Our aim:
• Build High Brand Equity that
targeted young generation
• Encourage people to test drive
• Maximizing branding campaign
to generate more sales
• Having “true friends” customer
Flanking strategy for dominate market
share:
• Dominate in uncontested area
• Unexpected or surprising strategy
• Increase promotion, good positioning
and increase channel/distribution
12. BMW X1 Marketing Roadmap
December
Public
Relation
ATL
Online Media
Print and
Outdoor
ad
Hire
Brand
Ambassador
Youth Media
and Forum
Gathering for
Launching
BMW X1 facelift
January 2013
February
March
April
Dian Pelangi Fashion
Show & introduction
BMW X1 facelift
BMW “Joy Shooting
“ & test drive with
Iko Uwais
Improving and maximizing the use of online media
Advertise in Grand Indonesia
Shopping Town and Hotel Indonesia
Advertise in youth media, business and entrepreneurship
magazine
BTL
Photography competition
“Joy for the Young”
Community Gathering
Regular
Activities
May
13. Improving and maximizing the use of online media
Objective
- To promote and communicate Branding Campaign in online
media
Promotion Tools (example)
Concept
Items
•
Utilize social media
•
Establish microsite to promote
campaign of BMW X1
Advertising in high traffic online
media (based on alexa rank) such
as www.kompas.com
Advertorial thread in large and
high class forum/community such
as www.darahkubiru.com
Establish forum/community for
BMW X1 user with sophisticated
web design
•
•
•
Time Line
Estimated Budget :
IDR 100.000.000
December
January 2012
Concept development
Social media
improvement
Ads online
February
March
Microsite development
Forum/community website
development
April
Community
gathering (Kopi
Darat)
May
14. Beriklan di Majalah
OBJEKTIF: Memahami lebih spesifik target
pembaca dan beriklan dimana pembaca/potential
customer yang utama berada
BENEFIT:
•
•
Tepat sasaran pada pembaca yang diinginkan
Grafik display yang bagus membuat
pembaca lebih tertarik dengan produk
BENTUK
ADVETORIAL
Mengedukasi
secara detil serta
keunggulan
produk,
memberikan
gambaran nyata
kepada pembaca
15. Objective
Items
- Melanjutkan hubungan kerjasama antara Pertamina dan BMW
- Memperluas dan memperkuat brand awareness
Banner
Concept
- Memasang banner di 15 SPBU
ternama di daerah Jakarta serta Kotakot besar lainnya, seperti Surabaya
dan Bali.
- Pertamia Dex sebagai official fuel
BMW X1 (diesel) yang mendukung
BMW EfficientDynamics
Time Line
Feb
Maret
Banner
April
16. Kongkow – Kongkow BMW X1 User di parking area Plaza Indonesia
Objective
Items
Public grab attention towards BMW user gathering
To create WOM effect
Tools
Concept
- BMW User communty kong
kow – kong kow bareng di
daerah Hotel Indonesia.
- Journaslist atau media diajak
Untuk meliput event ini
- Menunjukkan rasa
kekeluargaan sesama BMW user
Time Line
Dec
Brief Agency
Negotiation with media
Photographer and BMW X1
user
Print Ads and social media
Jan
Feb
Execution and planning the
next kong kow2 event
March
April
May
17. Dian Pelangi Fashion Show & Launching BMW X1 facelift
Objective
Items
Public grab attention towards fashion show
Strenghten the image of BMW X1 is masterpiece not only for man but also for women
Promotion tools
Concept
Method :
Dian Pelangi Fashion Show while
Launching BMW X1 Facelit.
Place : @ Fx Sudirman and plaza
Indonesia.
Theme :
“Joy’s towards stlye & fashion”
Show that BMW X1 Modish and
fashionable for “Youth “.
Time Line
Dec
Dian Pelangi Contract
Negotiation with mall ,(Fx
Sudirman) and Plaza
Indonesia
Print Ads
Jan
Feb
Execution days
March
April
May
18. Objective
- To create worth of mouth (WOM) effect
- To experience with BMW X1
- To create strong image that BMW is gentle.
Preview
Items
Concept
Perkenalan BMW X dengan kegiatan
menembak bareng Iko Uwais dan test
drive
Iko Uwais menemani
peserta menembak
sambil
merepresentasikan
BMW X1
Iko Uwais harus bisa
mendapatkan “customer insight”
Time Line
Budget : IDR 50 Juta
January
Februay
March
April
May
June