The document outlines plans for an event to showcase the BMW i3 electric vehicle. The event will take place on June 25th at Sasalı Doğal Yaşam Parkı in Izmir, Turkey. 200 current and potential BMW customers will attend, including members of local industry and commerce groups. Guests will have the opportunity to test drive 5 BMW i3 vehicles over 4 hours and see exhibitions of the BMW i3 and i8 models. Catering, music, restrooms, and other services will be outsourced to various vendors. The goal is to increase loyalty to BMW and familiarize guests with electric vehicles.

2. Group Member’s
FATMA NİHAN TURGUT 20060302072
SEZGİN ÇEKİN 20090202027
MERT SAYLAM 20100205081
BURAK DOĞAN 20090205025

3. Product
 BMW i3 a new generation of automobiles
 Electric Motor
 Least energy consumption
 Zero emission
 Environment Friendly
 160 km Range

5. SHOWROOM

6. Location
 Sasalı, İzmir.
 29 Km away from downtown, natural place of İzmir.

7. Route
 4 Km driving experience of BMW i3 for guests.
 Takes 10 minutes appr.

8. DRIVE’s
 Define the company & event objects (write)
Redefining urban mobility means thinking far beyond environmentally-
conscious and agile driving. The result: with its visionary design, the Bmw i3
design defines the automobile of tomorrow. Its innovative Bmw eDrive power
train was designed in the scope of the Bmw EfficientDynamics technology and
is not only locally emission-free, but also offers an incomparable and nearly
silent driving experience. The intelligent Bmw ConnectedDrive Services bring
you easily and conveniently to your destination.
 Research & develop the vision of event (read)
We searched for a location and select Sasali Dogal yasam parki. We
organized the event and dealed with a catering firm which is best because our
guests are elite. Also guests able to drive 4km with the new electric car of Bmw.

9. DRIVE’s
 Innovate & create a customized experience (touch & feel)
We make Bmw pin's rather than using conventional neckcard's. Also
guests can keep their pin's after the event.
 Visualize the event step-by-step (understand & realize)
Firstly we searched the how this events made before, then we
organized the event and made our preparations . Secondly, for
potential customers ıf we can influence them they may puchase a car.
We work for presentation of car and guests to having fun.
 Execute the event with detailed precision & timing (Enjoy)
Guest number:200
Duration: 4 hour
Date: 25 of June

10. Guests
 Current Customers of BMW
 Potential Customers of BMW
 Members of Aegean Region Chamber of Industry
 Members of İzmir Chamber of Commerce

11. Organization
 Five BMW i3 for test driving
 One BMW i8 and BMW i3 stand for exhibition
 Music
 Food and beverages
 Total 800 km(160km*5 cars), 200 guests (2 guests for 1 vehicle), takes
200 minutes (3 hours)
 Model of BMW i Souveneirs for guests (Model toy i3, i8)

12. Organization
 Shelters for registiration of guests.
 Desks, Bistro and Chairs for eating.
 Rest rooms for the needs of guests.
 There will be 7 sales advisers will be for test drives and giving
information to guests.
 There are two sections for expected 200 customers they will be divided
into 2 groups.

13. Cici Catering
 We contracted with Cici catering for food and
beverages.
 Cici catering will be present meatball, chips, snacks
cream, fruit, non-alcohol drink.
 Also make toothpicks with little Bmw logo flag
which is printing glasses and plates.

14. Time Chart

15. Outsourced Activities
We outsource some activities because we leave some of our
work to the professionals. Also we want to decrease cost
with outsourcing;
 Catering Company
 Musician
 Electrician
 Rest Rooms
We want to concentrate to our job in this organization so
if we don't want to do these activities. Otherwise the job
will be difficult for us.

16. Organization’s Outsourced
 Cici Catering will provide all day food and soft drinks.
 For 4 hours parking lot of Sasalı Doğal Yaşam Parkı will be used.
 Ambulance will be rented for emergency situations.
 Music.
 Transportation of vehicles.
 Logistic cost of products in organization (tables-chairs, led tv’s, bmw flags,
shelters)

17. Return on Investment
 The total sum of money allocated for a particular purpose or period
of time.
 We will not collect any money but while activity and in the future it will
affect the sales of BMW i series in a very efficient way.
 Because it will be a entry of a new generation of automobiles to İzmir
market and the guests will be the ones who test it!

18. COST

19. 5W1H
 What: We prepare an event for former BMW users and potential customers.
 Why: We think, in a long term, this event has a great impact on our customers. To
improve loyalty to BMW and they would experience an event they never forget. Because
it’s the very first electric car they experience.
 Where: Event is going to perform in Doğal Yaşam Parkı in Sasalı. It’s a first natural park in
Izmir. Food and beverages is going to provide by contracted catering.
 When: Event takes place at 25 of June on Sunday. It’s 2 month’s earlier the BMW i3 enters
the Turkish market.
 Who: We have a group made of 4. Because of outsourcing we have a staff’s like Catering
personnel, Sale advisors, Drivers, Musician, Mechanics, Electrician.
 How: We try to catch the sweet spot’s of our users and potential customers with
experience them unforgettable event with the new BMW electric car. We try to succeed it
with using our knowledge in the field.