Matthew Alan is a small, up-and-coming fashion retailer specializing in trendy styles. It has 10 stores across the US, focusing on young urban professionals ages 18-37. This document provides details on Matthew Alan's Spring/Summer 2015 men's sportswear collection, including color stories, pattern stories, merchandise assortments, store layouts, and purchase orders from multiple vendors. Key items include printed and solid tees, polos, sweaters, and outerwear in bold colors inspired by fashion forecasts. The merchandise will be life-styled and color-blocked to showcase coordinated outfits.

1. F a s h i o n I n s t i t u t e o f T e c h n o l o g y
FM225 Final Project
Matthew Maracle
This is the written part of the final project, including all pertinent information to the business
including, but not limited to, locations, competitors, customer demographics, assortments,
purchasing orders, merchandising techniques and advertising strategies.
Spring
14
08Fall

3. Company Background
Matthew Alan is a private mid-level fashion house that specializes in trend
right fashions and exquisite quality. Making sure to follow the newest trends both in
the streets and on the runway, Matthew Alan has earned a name for itself as one of
the fastest growing private retailers. Established for the purpose of this assignment,
Matthew Alan hopes to grab the attention of potential customers through its bold
use of color and patterns. Making sure to research trends through such forecasting
services as Style Sight and WGSN is what keeps Matthew Alan ahead of the curve.
Customer Demographic
The typical Matthew Alan shopper is between the ages of 18 and 37, and
usually a young professional. The array of merchandise that is carried in the stores
will appeal to all walks of life. For this assignments purpose, we focus on the Men’s
Sportswear section. The target customer for this section is a young hip millennial
that is just as interested in having a good time on the weekends as he is in his job
during the week. Many of the trends being displayed for the Spring/Summer 2015
season are bold and bright and need a complimentary person to wear them. The
ideal shopper makes anywhere from $30-70,000 a year, and is either single or does
not have a family. Because of this fact, this customer has more discretionary income
and is able to spend more money on higher quality items. Particularly a city dweller,
this shopper most likely lives in an urban setting, but the suburban outliers that are
still making the transition may find this merchandise desirable. Similar shopping
experiences may take place at such competitors as Banana Republic, Express, Ralph
Lauren, J. Crew, or Tommy Hilfiger, however the merchandise at Matthew Alan has a
unique flair.
Locations
Being a small, up and coming company, Matthew Alan only has a few stores
across the country; 10 to be exact. The company started on the east coast, in a
boutique shop in Manhattan. Since that time 5 other locations have opened up
across the Northeast region, and due to the bold fashion forward sense of the
company, 4 smaller stores have opened up along the west coast of California. The
number of people in these areas that fall into the target market for this company is
unbeatable, and is the main reason we have chosen to expand into these regions. We
are currently researching trends in an attempt to branch out into other

4. metropolitan areas. The locations in the east are usually plagued with cooler
weather, so when there is an assortment of sweaters, jackets, or long pants, they
tend to make their way to the east coast first rather than the west. That having been
said, we do take advantage of the warm climate and carefree atmosphere of our
west coast stores, and push some of our boldest patterns and brightest colors for
that side of the country.
Assortment
Due to the increasing popularity of casualwear in the workplace, and the
unending need to slip out of that shirt and tie and into something just the opposite,
we have decided to focus our efforts for this assignment into men’s sportswear. The
men’s sportswear department is broken down into five classifications, those being:
Sweaters, Knits, Sport Shirts, Casual Trousers, and Casual Outerwear. Making up
almost 30% of our total business, we put a focus into each one of these categories,
offering key merchandise in just about every class. Casual Trousers, Sport Shirts,
and Knits are our highest volume sellers, making up over 75% of men’s sportswear
sales, so therefore most of our merchandise comes from those respective sections.
Looking at fellow competitors, such as those named earlier, and watching increasing
trends, we have noticed that the bold colors inspired by historic Miami, and the bold
prints of floral, watercolor, and different dying techniques are not only here to stay
for 2015, but they are getting stronger. The colors featured in the Spring/Summer
15 sportswear collection for Matthew Alan are plucked straight from the runway to
ensure that you are up to date and ahead of the curve when you shop with us. The
S/S 15 Assortment is as follows:
Matthew Alan
Spring/Summer 2015
Assortment

5. Color Stories
Pantone
19-0000
Black
Pantone
19-4023
Blue
Nights
Pantone
17-4014
Titanium
Pantone
12-1108
Dew
Pantone
17-5735
Parakeet
Pantone
18-4244
Directoire
Blue
Pantone
13-0540
Wild
Lime
Pantone
16-4529
Cyan
Blue
Pantone
17-2435TN
Pink Glo
Pattern Stories
Botanicals
Plaids

23. This assortment was chosen based on the latest in trend research from well known
forecasting sites and works impeccably with the merchandising strategy that has
been created for this department.
Merchandising
The merchandise that has been chosen for this department for S/S 2015
works perfectly with the setup that we have in place in the men’s sportswear
department in all of our 10 locations. This layout is as follows:

24. Wal Bay
3Wal Bay 1 Wal Bay 2
Wal Bay 4Wal Bay 5
Front
T able 1
Front
Table 2
R ound
T able
2
3
4
In all of the Matthew Alan locations, we employ the use of a merchandising
technique called life styling. Instead of grouping items by classification, we mix the
items together to show how they can be put together to form a complete outfit, or to
make the greatest impact on the customer. The first table and T stands that can be
seen upon approach of the Men’s Sportswear section are laid out in this manner:

25. Front Table 1

26. We have chosen to display the merchandise together with coordinating and
contrasting patterns, and incorporated items that can be put together to form a full
outfit. (i.e. rolled chinos, sport shirt, garment dyed tee, and denim jacket). The satin
patterned jackets on the T-Stands paired with the solid chinos with matching print
may be too much for some, but create an excellent visual impact that invites the
shopper inside. A similar method was used when merchandising the second table:
Front Table 2

27. Choosing a little calmer color way here, this table has a consistent color story
and matches the patterned shorts with contrasting color tees as well as the
matching shirts for bold visual effect. Subdued by the solid oxfords so as not to
create a cacophonous effect, these fixtures show a more refined side to this S/S
2015 concept.
Once you have entered into the department, you are standing in front of a
large round table filled with more muted colors of basic crewneck and Henley
sweaters that can be paired with the bright floral shirts that they are displayed with
for a modern trendy look that doesn’t have too much edge:
Encapsulating the department are 5 wall bays that use a mixture of “face-out”
displays, shelving, and hang bars to create a visual color impact that hopefully
shows gradient and subdues the rather loud call of entrance into the department.
Flanked by two ends of multiple face-out displays, one side with muted solid satin
jackets, the other with rather bright anoraks and matching Henley sweatshirts, as
you work your way in, the color stories seem to blend together, On your left you see
basic denim along with color blocked baseball knits and unfastened cardigans to
create a fun yet casual evening look, one that could easily be paired with the satin
jackets to the left. On the right you see the fun playful Anorak colors slide down the
spectrum into the bright solid short program. The matching colors in the watercolor
striped crewnecks create a consistent look that can be paired with the different
denim shirts, or the denim shirts can be worn alone with the shorts, perhaps open,
Round Table

28. with one of the jersey polos from the next bay. Right in the center, we have the key
jersey polos. Utilizing full space of the corner, this bay boldly uses face outs to
announce the merging of the two color stories from either end of the department.
This is how it looks together:
Wall Bay 1
Wall Bay 3
Wall Bay 2

29. Wall Bay 4
Wall Bay 5

30. Purchase Orders
Making the orders for this product was not an easy task. Although many of
the items come from the same vendor, many do not, and therefore four purchase
orders were made to vendors for this seasons buy. They are shown as follows:

31. FM225 Matthew Maracle Final Project Vendor 1.xls Blank Purchase order
PO#: 1
STORE Name Matthew Alan
Matthew Maracle
DEPT: Men's Sportswear
VENDOR: Cotton Vendor
DELIVERYMONTH
START
CancelDate
unit/style unit/style MU% 6doors 4doors TOTAL TOTAL TOTAL
STYLE # STYLE DESCRIPTION COLOR CLASS COST RETAIL 57% AVG A B C D UNITS COST RETAIL
1001 Baseball Cardigan Sweater Titanium 1 $55.00 $130.00 57.7% 7 7 70 $3,850.00 $9,100.00
1002 Unfastened Cardigan Sweater Black 1 $43.00 $100.00 57.0% 7 0 42 $1,806.00 $4,200.00
1002 Unfastened Cardigan Sweater Titanium 1 $43.00 $100.00 57.0% 7 7 70 $3,010.00 $7,000.00
1003 Striped Crewneck Sweater Dew 1 $39.00 $90.00 56.7% 7 7 70 $2,730.00 $6,300.00
1003 Striped Crewneck Sweater Black 1 $39.00 $90.00 56.7% 0 7 28 $1,092.00 $2,520.00
1004 Solid Crewneck Sweater Cyan Blue 1 $34.00 $80.00 57.5% 7 7 70 $2,380.00 $5,600.00
1004 Solid Crewneck Sweater Glo Pink 1 $34.00 $80.00 57.5% 7 0 42 $1,428.00 $3,360.00
1004 Solid Crewneck Sweater Titanium 1 $34.00 $80.00 57.5% 7 0 42 $1,428.00 $3,360.00
1004 Solid Crewneck Sweater Dew 1 $34.00 $80.00 57.5% 7 7 70 $2,380.00 $5,600.00
1005 Solid Henley Sweater Cyan Blue 1 $34.00 $80.00 57.5% 7 7 70 $2,380.00 $5,600.00
1005 Solid Henley Sweater Glo Pink 1 $34.00 $80.00 57.5% 7 0 42 $1,428.00 $3,360.00
1005 Solid Henley Sweater Titanium 1 $34.00 $80.00 57.5% 7 0 42 $1,428.00 $3,360.00
1005 Solid Henley Sweater Dew 1 $34.00 $80.00 57.5% 7 7 70 $2,380.00 $5,600.00
2001 Garment Dyed T-Shirt Parakeet 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Blue Nights 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Black 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Directoire Blue 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Wild Lime 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Cyan Blue 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Glo Pink 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2001 Garment Dyed T-Shirt Dew 2 $15.00 $35.00 57.1% 7 7 70 $1,050.00 $2,450.00
2002 Printed T-Shirt Print 1 2 $17.00 $40.00 57.5% 7 7 70 $1,190.00 $2,800.00
2002 Printed T-Shirt Print 2 2 $17.00 $40.00 57.5% 7 7 70 $1,190.00 $2,800.00
2003 Contrast Jersey Polo Parakeet 2 $22.00 $50.00 56.0% 7 7 70 $1,540.00 $3,500.00
2003 Contrast Jersey Polo Blue Nights 2 $22.00 $50.00 56.0% 7 7 70 $1,540.00 $3,500.00
2003 Contrast Jersey Polo Directoire Blue 2 $22.00 $50.00 56.0% 7 7 70 $1,540.00 $3,500.00
2003 Contrast Jersey Polo Titanium 2 $22.00 $50.00 56.0% 7 7 70 $1,540.00 $3,500.00
2003 Contrast Jersey Polo Black 2 $22.00 $50.00 56.0% 7 7 70 $1,540.00 $3,500.00
2003 Contrast Jersey Polo Dew 2 $22.00 $50.00 56.0% 7 7 70 $1,540.00 $3,500.00
2004 Solid Baseball Tee Dew 2 $17.00 $40.00 57.5% 7 7 70 $1,190.00 $2,800.00
2004 Solid Baseball Tee Black 2 $17.00 $40.00 57.5% 7 7 70 $1,190.00 $2,800.00
2005 Printed Baseball Tee Black 2 $19.00 $45.00 57.8% 7 7 70 $1,330.00 $3,150.00
2005 Printed Baseball Tee Titanium 2 $19.00 $45.00 57.8% 7 7 70 $1,330.00 $3,150.00
2005 Printed Baseball Tee Dew 2 $19.00 $45.00 57.8% 0 7 28 $532.00 $1,260.00
2005 Printed Baseball Tee Blue Nights 2 $19.00 $45.00 57.8% 0 7 28 $532.00 $1,260.00
2006 Striped Henley Hoodie Dew 2 $39.00 $90.00 56.7% 0 7 28 $1,092.00 $2,520.00
2006 Striped Henley Hoodie Blue Nights 2 $39.00 $90.00 56.7% 7 7 70 $2,730.00 $6,300.00
TOTALS $965.00 $2,250.00 231 224 2,282 $57,666.00 $134,400.00
TOTALunits 2,282
TotalCOST $57,666.00
Total RETAIL $134,400.00
CumMU% 57.10%

32. hew Maracle Final Project Vendor 2.xls Blank Purchase order
PO#: 2
STOREName Matthew Alan
Matthew Maracle
DEPT: Men's Sportswear
VENDOR: Shirt Vendor
DELIVERYMONTH
START
Cancel Date
unit/style unit/style MU% 6doors 4doors TOTAL TOTAL TOTAL
STYLE # STYLE DESCRIPTION COLOR CLASS COST RETAIL 57% AVG A B C D UNITS COST RETAIL
3001 Short Sleeve Floral Sport Shirt Botanical Print 1 3 $26.00 $60.00 56.7% 7 7 70 $1,820.00 $4,200.00
3001 Short Sleeve Floral Sport Shirt Botanical Print 4 3 $26.00 $60.00 56.7% 0 7 28 $728.00 $1,680.00
3002 Long Sleeve Floral Sport Shirt Botanical Print 2 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3002 Long Sleeve Floral Sport Shirt Botanical Print 3 3 $30.00 $70.00 57.1% 0 7 28 $840.00 $1,960.00
3003 Short Sleeve Plaid Sport Shirt Plaid Print 2 3 $26.00 $60.00 56.7% 0 7 28 $728.00 $1,680.00
3003 Short Sleeve Plaid Sport Shirt Plaid Print 4 3 $26.00 $60.00 56.7% 7 7 70 $1,820.00 $4,200.00
3004 Long Sleeve Plaid Sport Shirt Plaid Print 1 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3004 Long Sleeve Plaid Sport Shirt Plaid Print 3 3 $30.00 $70.00 57.1% 0 7 28 $840.00 $1,960.00
3005 Long Sleeve Solid Oxford Sport Shirt Parakeet 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3005 Long Sleeve Solid Oxford Sport Shirt Directoire Blue 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3005 Long Sleeve Solid Oxford Sport Shirt Wild Lime 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3005 Long Sleeve Solid Oxford Sport Shirt Cyan Blue 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3005 Long Sleeve Solid Oxford Sport Shirt Pink Glo 3 $30.00 $70.00 57.1% 7 7 70 $2,100.00 $4,900.00
3006 Printed Short Sleeve Sport Shirt Microprint 3 $26.00 $60.00 56.7% 7 7 70 $1,820.00 $4,200.00
3006 Printed Short Sleeve Sport Shirt Polka Dot 3 $26.00 $60.00 56.7% 7 7 70 $1,820.00 $4,200.00
TOTALS $426.00 $990.00 77 105 882 $25,116.00 $58,380.00
TOTALunits 882
Total COST $25,116.00
Total RETAIL $58,380.00
CumMU% 56.95%
FM225 Matthew Maracle Final Project Vendor 3.xls Blank Purchase order
PO#: 3
STOREName Matthew Alan
Matthew Maracle
DEPT: Men's Sportswear
VENDOR: Denim Vendor
DELIVERYMONTH
START
Cancel Date
unit/style unit/style MU% 6doors 4doors TOTAL TOTAL TOTAL
STYLE # STYLE DESCRIPTION COLOR CLASS COST RETAIL 57% AVG A B C D UNITS COST RETAIL
3007 Denim Short Sleeve Sport Shirt Dipped 3 $28.00 $65.00 56.9% 7 7 70 $1,960.00 $4,550.00
3008 Denim Long Sleeve Sport Shirt Dark Wash 3 $32.00 $75.00 57.3% 7 7 70 $2,240.00 $5,250.00
3008 Denim Long Sleeve Sport Shirt Light Wash 3 $32.00 $75.00 57.3% 7 7 70 $2,240.00 $5,250.00
4003 Denim Jeans Dark Wash 4 $43.00 $100.00 57.0% 39 39 390 $16,770.00 $39,000.00
4003 Denim Jeans Medium Wash 4 $43.00 $100.00 57.0% 39 39 390 $16,770.00 $39,000.00
4003 Denim Jeans Light Wash 4 $43.00 $100.00 57.0% 39 39 390 $16,770.00 $39,000.00
4003 Denim Jeans Light Destroyed 4 $43.00 $100.00 57.0% 0 39 156 $6,708.00 $15,600.00
5001 Denim Jacket Light Destroyed 5 $43.00 $100.00 57.0% 7 7 70 $3,010.00 $7,000.00
TOTALS $307.00 $715.00 145 184 1,606 $66,468.00 $154,650.00
TOTALunits 1,606
TotalCOST $66,468.00
TotalRETAIL $154,650.00
CumMU% 57.07%

33. w Maracle Final Project Vendor 4.xls Blank Purchase order
PO#: 4
STOREName Matthew Alan
Matthew Maracle
DEPT: Men's Sportswear
VENDOR: Heavyweight Cotton Vendor
DELIVERYMONTH
START
Cancel Date
unit/style unit/style MU% 6doors 4doors TOTAL TOTAL TOTAL
STYLE # STYLE DESCRIPTION COLOR CLASS COST RETAIL 57% AVG A B C D UNITS COST RETAIL
4001 Solid Flat Front Shorts Parakeet 4 $22.00 $50.00 56.0% 13 13 130 $2,860.00 $6,500.00
4001 Solid Flat Front Shorts Directoire Blue 4 $22.00 $50.00 56.0% 13 13 130 $2,860.00 $6,500.00
4001 Solid Flat Front Shorts Wild Lime 4 $22.00 $50.00 56.0% 13 13 130 $2,860.00 $6,500.00
4001 Solid Flat Front Shorts Pink Glo 4 $22.00 $50.00 56.0% 13 13 130 $2,860.00 $6,500.00
4002 Printed Flat Front Shorts Botanical Print 1 4 $26.00 $60.00 56.7% 13 13 130 $3,380.00 $7,800.00
4002 Printed Flat Front Shorts Plaid Print 3 4 $26.00 $60.00 56.7% 13 13 130 $3,380.00 $7,800.00
4002 Printed Flat Front Shorts Microprint 4 $26.00 $60.00 56.7% 13 13 130 $3,380.00 $7,800.00
4004 Flat Front Contrast Roll Chino Parakeet 4 $32.00 $75.00 57.3% 39 0 234 $7,488.00 $17,550.00
4004 Flat Front Contrast Roll Chino Directoire Blue 4 $32.00 $75.00 57.3% 39 39 390 $12,480.00 $29,250.00
4004 Flat Front Contrast Roll Chino Wild Lime 4 $32.00 $75.00 57.3% 39 39 390 $12,480.00 $29,250.00
4004 Flat Front Contrast Roll Chino Pink Glo 4 $32.00 $75.00 57.3% 39 0 234 $7,488.00 $17,550.00
5002 Satin Blouson Jacket Blue Nights 5 $39.00 $90.00 56.7% 7 7 70 $2,730.00 $6,300.00
5002 Satin Blouson Jacket Pink Glo 5 $39.00 $90.00 56.7% 7 7 70 $2,730.00 $6,300.00
5002 Satin Blouson Jacket Cyan Blue 5 $39.00 $90.00 56.7% 7 7 70 $2,730.00 $6,300.00
5002 Satin Blouson Jacket Parakeet 5 $39.00 $90.00 56.7% 7 7 70 $2,730.00 $6,300.00
5003 Patterened Satin Blouson Jacket Botanical Print 1 5 $43.00 $100.00 57.0% 7 7 70 $3,010.00 $7,000.00
5003 Patterened Satin Blouson Jacket Microprint 5 $43.00 $100.00 57.0% 7 7 70 $3,010.00 $7,000.00
5004 Relaxed Blazer Jacket Dew 5 $43.00 $100.00 57.0% 7 7 70 $3,010.00 $7,000.00
5004 Relaxed Blazer Jacket Parakeet 5 $43.00 $100.00 57.0% 7 7 70 $3,010.00 $7,000.00
5005 Anorak Directoire Blue 5 $86.00 $200.00 57.0% 7 0 42 $3,612.00 $8,400.00
5005 Anorak Wild Lime 5 $86.00 $200.00 57.0% 7 7 70 $6,020.00 $14,000.00
TOTALS $794.00 $1,840.00 317 232 2,830 $94,108.00 $218,600.00
TOTALunits 2,830
Total COST $94,108.00
Total RETAIL $218,600.00
CumMU% 56.76%