Carbon Basics is an Indian clothing brand launched in 2016 that specializes in loungewear and athleisure made from high-quality cotton materials. They have a range of apparel like t-shirts, tops, and leggings for men, women, and children. The brand aims to be sustainable by using 5 times less water in production compared to other garments. Carbon Basics has over 33 outlets across cities in Madhya Pradesh, Rajasthan, and Maharashtra. Their clothing prices range from Rs. 150 to Rs. 1000 depending on the category.

1. CARBON
BASICS
BY PRATHIBHA
SYNTEX.

2. INTRODUCTION
 Carbon basics has launched in the year 2016.
 The brand cater to loungewear and athleisure wear.
 They believe in stylish, comfortable and economical clothing.
 They have clothing range for men's, women's and kids wear.
 Brand believe in quality product hence every apparel is made up
handpicked, luxurious & excellent quality of cotton material form
central india.
 They strongly believe in the philosophy of making the
environment more sustainable & better hence, garment are
made up of 5 times less water than a conventional garment.

3. RANGE OF PRODUCTS
 Tshirts
 Tops
 Lowers
 Innerwear
 Legging
 Shorts
 Zippers
 Sweatshirts
 Hoodies & so on

4. DISTRIBUTORSHIP
1. FRANCHISE BENEFITS
 Low investment.
 No minimum stocks.
 Franchise purchase as per his end geographical requirement.
 60% Franchise Revenue growth in 3 years
 Fluid Supply chain
2. SUPPORT
 Store Branding
 Online Advertising
 SMS Support
 Any other form of activity franchise mutually agree between
Carbon Basics and franchise.

5. OUTLETS
 They have 33 outlet in different states & cities.
 There outlet have captured a lot of cities in 3 different
states, which are:
 Madhya Pradesh
Indore, Pithampur, Bhopal, Jabalpur, Gwalior,
Khandwa,
Mhow, Rau,GUNA, Ujjain, Dewas, Khargone
 Rajasthan
Bhilwara
 Maharashtra
Dhulia, Nashik, Malegaon, Nashik, Shirur

7. APPARELS
 MENS WEAR:
 There price range is from rs. 500 to rs. 1000.
 Sizes available are S,M,L,XL,XXL etc.
 Categories:
o Men combo
o Men shirt
o Tshirt
o Men lower/jogger
o Men jacket
o Vest
o Boxer shorts
o Undergarments

8.  WOMEN’S WEAR:
 There price range from rs.150 to rs.1000.
 Sizes avaliable S,M,L,XL.XXL.
 Categories:
o Women combo
o Top
o Women harem pants
o Capri
o Camisole combos
o Dresses
o Dungaree
o Lowers
o Kurti
o Leggings
o Shrug
o Girls shorts
o Women all weather jacket
o Night wear

9.  KIDS WEAR
 There price range from rs.199 to rs. 400
 Categories :
o Infant shorts combo
o Kids brief
o Infant kid pajama
o Tshirt combo
o Unisex sweat shirt (winter wear)

10. WOMEN’S WEAR
 Neckline: Round, V neck, polo
 Sleeves : full sleeve, half sleeve
 Material : cotton, lycra
 Fit type : regular
 Occasion: casual wear
 Style : printed, embroidery patches.
 Price: rs.199 – rs.599

12. COMPETITOR BRANDS

13.  Neckline: round/ collared
 Sleeves: 3/4th / half /full sleeve/drop shoulder
 Material: cotton
 Fit type: lose/ slim/ crop fit
 Occasion: casual wear
 Style: printed (screen print, heat press print)
 Price : rs.149 – rs.849

14.  Neckline: round /polo neck
 Sleeves: 3/4th /half /full /drop shoulder
 Material: cotton
 Fit type: lose/slim fit
 Occasion: casual wear
 Style: printed (screen print, heat press print)
 Price : rs. 149 – rs. 849

15.  Neckline: round /square neck
 Sleeves: 3/4th /half /full
 Material: cotton/viscose blend
 Fit type: lose/slim fit
 Occasion: casual wear
 Style: printed
 Price : rs.199 – rs.499

16.  Neckline: round/collared/v-neck
 Sleeves: 3/4th / half /full /sleeveless
 Material: cotton blend/viscose/cotton
 Fit type: lose/ slim/ crop fit
 Occasion: casual wear
 Style: printed
 Price : rs.199 – rs.899

17.  Neckline: round/crew neck
 Sleeves: short/half/full sleeve
 Material: cotton
 Fit type: slim/lose/regular
 Occasion: casual wear
 Style: printed
 Price : rs.299 - rs.719

18.  Neckline: round neck
 Sleeves: short/half/full sleeve
 Material: cotton
 Fit type: slim/lose/regular
 Occasion: casual wear
 Style: printed
 Price : rs.299 - rs.499

19.  Neckline: round /v -neck
 Sleeves: short/half sleeve
 Material: cotton, viscose
 Fit type: slim/lose/regular
 Occasion: casual wear
 Style: plain
 Price : rs.397 - rs.499