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The document lists "Lead sponsor" and the hashtag "#paywalls11" as well as "Co-sponsors" but provides no additional details about the sponsors or context around the purpose of the document. It appears to be a brief listing of sponsors for an event or initiative related to paywalls but no other information is given.
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Audra martin
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David shepherd
The document discusses paywall strategies for digital content publishers. It notes that while content was once freely available online, many publishers now use paywalls to generate revenue from paid subscriptions or individual article purchases. The document suggests publishers think about how to add more value to their content offerings through services like advice, interpretation and empowering tools, in order to justify the cost of paid access and drive customer conversions from free to paid options.
David Shepherd notes
David Shepherd is the Content and Platform Director at XpertHR, an online legal compliance toolkit and data service for HR professionals. He helped launch and grow XpertHR rapidly into a leading subscription service in its market. Previously he worked at IRS and Incomes Data Services. XpertHR provides concise summaries and compliance information to help HR professionals. It has expanded its offerings over the years to include additional data services, applications, and international versions.
Phil clark
This document discusses strategies for marketing a publication that is shifting from free to paid content behind a paywall. It provides details on:
1) The process of executing the switch from free to paid, including messaging, campaigns, and considering the impact on the brand.
2) Going beyond traditional marketing to use new skills and techniques for driving conversions.
3) How paywalls have impacted conversion rates for existing and new subscribers across demographics.
4) The importance of regular contact and targeting high converting audiences.
Rob aherne
This document discusses a media company that has implemented a paywall model. It provides statistics on their digital audience and paid subscribers. They have found that less than 1% of their audience pays for subscriptions, but this group accounts for over 10% of traffic. The paywall has saved their previous business model. Moving forward, they aim to boost subscriptions by refining their paid content offer and introducing metered access to free content.
Adam smallman
Paywalls have been used for centuries to fund journalism. Early newspapers in the 1700s experimented with subscription models to generate revenue and counter free copies. Modern news sites are again implementing paywalls and exploring subscription options as advertising revenue has declined sharply in the digital age.
Staffan Ekholm London June 14, 2011
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