The document summarizes the types of data that companies collect from various stakeholders and how that data is used. It then outlines some common cybersecurity and data privacy threats that companies may face, including data breaches, AI/deepfake threats, insider threats, DDoS attacks, and POS system attacks. The rest of the document describes an upcoming webinar on cybersecurity threats that will help participants understand how to prevent and mitigate cybersecurity incidents. The webinar will feature student speakers who will cover what cybersecurity threats are, how data breaches can occur, and who is typically victimized by these threats.

2. STYLE
HAVEN

3. VISIO
N

4. MISSION

5. Chief Information
Security Officer
Data Protection Officer
Governance

6. MARKETING
INVENTOR
Y
CUSTOMER
DATA
SALE
S
SUPPLIER
DATA
FINANCIAL
DATA
WE
PROVIDE
Includes personal information like names, address,
contact details and demographics of the customer. To
understand customer preferences, purchasing behavior
and enables targeted marketing campaigns.
Captures information about the products sold, the
prices, quantities and transaction details. Support
in tracking sales performance, inventory
management and identifying popular products.
The availability of stock products, quantities, locations
and replenishment schedules. Assist in managing
stock levels, forecasting demand and ensuring smooth
supply chain operations.
Handle financial such as revenue, expenses, profit
margins and cash flow information. Monitoring
financial information performance, budgetting, and
making informed business decisions.
Gathering information related to marketing campaigns,
advertising efforts, customer responses and engagement
metrics. Can help in evaluating the effectiveness of
marketing strategies and optimizing future campaigns.
Information about the suppliers, the contact details,
product catalogs, pricing and delivery schedules. Builds
a managing relationships with suppliers, tracking orders
and ensuring timely deliveries.

7. Data
Breaches
AI and
Deepfake
Threats
Insider
Threats
DDoS
Attacks
POS System
attack
CYBERSECURITY
AND
DATA PRIVACY THREATS
Unauthorized access
to sensitive data,
often through
hacking, leading to
exposure or theft of
personal or corporate
information.
Misuse of artificial
intelligence for
malicious purposes,
including creating
convincing fake
content.
Malicious actions or
negligence by
employees or
insiders who have
access to sensitive
data.
Distributed Denial of
Service attacks
overwhelm a system
or network, making
it unavailable to
users.
Cybercriminals may
attempt to
compromise the retail
company’s payment
terminals or networks
to steal credit card
information during
transactions.

8. C Y B E R S E C U R I T Y
T H R E A T
WEBINAR
WEDNESDAY, September 20,2013-5:30pm-7:00pm
University of the Visayas-Main Campus

9. OBJECTIVES
To gain an understanding of Cybersecurity Threats to
prevent and mitigate cybersecurity incidents.
SPEAKERS
• Marie Jessa V. Congson
3rd year BSBA-Human Resource Management
• Mica Marie Sarabia
4th year BSBA-Marketing Management
• Patricia A. Selma
4th year BSBA-Marketing Management
• Christine Lloa
3rd year BSBA-Marketing Management
• Joan Orquia
3rd year BSBA-Marketing Management

10. CYBERSECURITY THREAT
-Is a threat refers to any potential event or circumstance that can exploit vulnerabilities in computer systems,
networks, or dat, leading to harm, damage, unauthorized access, data breaches, or disruption of operations.
is unauthorized access and theft of
sensitive data, often for financial gain or
espionage.
-It can be the consequence of an
accidental event or intentional action to
steal information from an individual or
organization.
DATA BREACHES

11. HOW DOES
THE THREAT
HAPPEN?
In Cybersecurity, data breaches happens when unauthorized
people access private or sensitive information without
authorization. These threat can happened in a variety of ways,
but the following are some common ones:
• Phishing Attacks
• Malware Infections
• Weak or Stolen Credentials
• Insider Threats
• Vulnerabilities and Exploits
• Third-Party Attacks

12. WHO
ARE THE
USUAL
VICTIMS
OF THIS
THREAT?