The document summarizes two marketing campaigns for a clothing company: #Unwrinkle and #Unwrinkler. #Unwrinkle promoted a new shirt product through a viral video showing a man obsessed with wrinkle-free shirts who is cured by the new product. It generated nearly 8,000 tweets reaching over 50 million impressions. #Unwrinkler, an April Fool's campaign, introduced a fake "Unwrinkler" steam iron product through a mock website before revealing it as a prank, garnering nearly 5,000 tweets reaching 46 million impressions. Both campaigns engaged audiences on social media.