The document outlines a social media campaign called #BalenoFaceOff run from March 18-26, 2016. The campaign aimed to increase brand awareness and recall of the Baleno car by having participants spot Balenos decorated as Batman or Superman in cities and share similarities between the car and superheroes for a chance to win prizes. Participants who spotted the themed Balenos in Delhi, Mumbai and Bangalore during the second phase from March 25-27 could also receive exclusive gifts by uploading photos on social media. The campaign encouraged the public to engage with the Baleno brand through a contest on Twitter and Facebook by finding the specially decorated cars.