SlideShare a Scribd company logo
Why is the BMA
blogging?

Neil Hallows, BMA views and analysis editor
Facetious answer number one

It’s not
Facetious answer number two

Why not?
The internet’s value is that you have
access to information but you also
have access to every lunatic out
there who wants to throw up a blog
George Romero, director of zombie films
BMA blogs

for a better class of lunatic™
Take an issue

Service vs training for
junior doctors
One way of talking about it...
• “The perennial debate between service
and training is hinged upon a somewhat
artificial notion, namely that experiences
are either of unquestionable formative
value or they are so routine to be of no
peripatetic benefit..”
(...and so on for another 64 words until the full stop)
...and how we do it in blogs
“Whether an experience is so exciting you
phone your Mum, or entirely
routine, depends of course on how many
times you have done it before.
Appendectomies are training gold for a
CT1 surgeon but would be pure service
delivery for a ST7 who has done hundreds
previously.”
Ben Molyneux, JDC chair
In patronising graphic form
Giving context
Three blogs
• The BMA blog – for policy discussions
between the BMA and its members
• At work – vivid accounts of day-to-day
working conditions, BMA employment
relations successes, and guidance on issues
like discrimination
• Live and Learn – a place to share formative
experiences, and a way to engage new people
with the BMA’s work
Live and Learn
How members respond
Readership is good
- Regularly among the top three click-throughs
from the e-newsletter
- The quantity of comments is still quite low...
BMA blog
July: 5 comments per post
August: 4.7 comments per post
...but their quality can be pretty good
• They address the issues
• Very little spam
• They can provide us with insights as
to policy – 57 comments on recent
revalidation blog
Why the comments are useful
• They show the BMA is an open and receptive
organisation
• They represent a direct line to accountable
people in the BMA – a future tweak will
enable members to leave their email
addresses
• They provide case studies for campaigns and
wider publicity
Which blogs do best?
It’s good if they provoke a response
• Big numbers... A blog about a frequently consulting patient - 267
consultations in seven years – unsustainable but not unreasonable
in this patient’s case
• Every day dilemmas... A GP mulling over whether to sign a sick note
- Does my patient or the truth come first in signing this form?

• A bit of a rant... A doctor whose revalidation had not worked out - I
‘don’t reflect on my practice’. GMC, what do you think I’ve been
doing for the last 43 years?
What do we do with them?
• They’re part of an overall comms strategy, and
show the BMA wants to not just inform but
engage with its members
• They get tweeted, put out on wider social
media and included in the e-newsletter
• They can highlight and personalise otherwise
quite dry parts of the website
• They can provide information and contacts
that we can use in our campaigning
We can help you do it
Drafting
Q&A
Ghosting
Future plans
• Giving members the option of including email
addresses on their blog comments so we can
contact them more easily
• A blogs landing page
• A ratings function, so people can interact with
the blogs without writing a full comment

More Related Content

Similar to BMA Website - Blogs

Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015
RuthEvansPEN
 
Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015
RuthEvansPEN
 
Zero tolaunch salesvault-iwt-insider-the-400000-email-funnel
Zero tolaunch salesvault-iwt-insider-the-400000-email-funnelZero tolaunch salesvault-iwt-insider-the-400000-email-funnel
Zero tolaunch salesvault-iwt-insider-the-400000-email-funnel
Peteris Zdankovskis
 
How To Write A Paragraph (With Sample Paragraphs) - WikiHow
How To Write A Paragraph (With Sample Paragraphs) - WikiHowHow To Write A Paragraph (With Sample Paragraphs) - WikiHow
How To Write A Paragraph (With Sample Paragraphs) - WikiHow
Michelle Wilson
 
Being a Data-Driven Communicator
Being a Data-Driven CommunicatorBeing a Data-Driven Communicator
Being a Data-Driven Communicator
James Valentine, MSC
 
Rebels at Work Edge Talk full transcript - 2 October 2015
Rebels at Work Edge Talk full transcript - 2 October 2015Rebels at Work Edge Talk full transcript - 2 October 2015
Rebels at Work Edge Talk full transcript - 2 October 2015
NHS Improving Quality
 
Innovation Excellence Weekly Issue 37
Innovation Excellence Weekly Issue 37Innovation Excellence Weekly Issue 37
Innovation Excellence Weekly Issue 37
Innovation Excellence
 
25 Habits for a Disruptive World
25 Habits for a Disruptive World25 Habits for a Disruptive World
25 Habits for a Disruptive World
Bill Jensen
 
Culture Assessment Survey Results
Culture Assessment Survey ResultsCulture Assessment Survey Results
Culture Assessment Survey Results
Joe Tye
 
Cae prac parts3+4
Cae prac parts3+4Cae prac parts3+4
Cae prac parts3+4
Alicia Pussacq
 
Activities outside university related to my law skills
Activities outside university related to my law skillsActivities outside university related to my law skills
Activities outside university related to my law skills
kkhayer18
 
Discussion 1Please view the Case of Tim video.httpswww..docx
Discussion 1Please view the Case of Tim video.httpswww..docxDiscussion 1Please view the Case of Tim video.httpswww..docx
Discussion 1Please view the Case of Tim video.httpswww..docx
owenhall46084
 
Six simple rules canvas
Six simple rules canvasSix simple rules canvas
Six simple rules canvas
Ed Curley
 
Measuring impact
Measuring impactMeasuring impact
Measuring impact
Alison Clyde
 
1) Chapter 9 activity Provide a typed response to questions on sl.docx
1) Chapter 9 activity Provide a typed response to questions on sl.docx1) Chapter 9 activity Provide a typed response to questions on sl.docx
1) Chapter 9 activity Provide a typed response to questions on sl.docx
SONU61709
 
Persuasive Essay Examples Esl
Persuasive Essay Examples EslPersuasive Essay Examples Esl
Persuasive Essay Examples Esl
Tamika Morris
 

Similar to BMA Website - Blogs (16)

Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015
 
Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015Common Room- Me first- PEN 2015
Common Room- Me first- PEN 2015
 
Zero tolaunch salesvault-iwt-insider-the-400000-email-funnel
Zero tolaunch salesvault-iwt-insider-the-400000-email-funnelZero tolaunch salesvault-iwt-insider-the-400000-email-funnel
Zero tolaunch salesvault-iwt-insider-the-400000-email-funnel
 
How To Write A Paragraph (With Sample Paragraphs) - WikiHow
How To Write A Paragraph (With Sample Paragraphs) - WikiHowHow To Write A Paragraph (With Sample Paragraphs) - WikiHow
How To Write A Paragraph (With Sample Paragraphs) - WikiHow
 
Being a Data-Driven Communicator
Being a Data-Driven CommunicatorBeing a Data-Driven Communicator
Being a Data-Driven Communicator
 
Rebels at Work Edge Talk full transcript - 2 October 2015
Rebels at Work Edge Talk full transcript - 2 October 2015Rebels at Work Edge Talk full transcript - 2 October 2015
Rebels at Work Edge Talk full transcript - 2 October 2015
 
Innovation Excellence Weekly Issue 37
Innovation Excellence Weekly Issue 37Innovation Excellence Weekly Issue 37
Innovation Excellence Weekly Issue 37
 
25 Habits for a Disruptive World
25 Habits for a Disruptive World25 Habits for a Disruptive World
25 Habits for a Disruptive World
 
Culture Assessment Survey Results
Culture Assessment Survey ResultsCulture Assessment Survey Results
Culture Assessment Survey Results
 
Cae prac parts3+4
Cae prac parts3+4Cae prac parts3+4
Cae prac parts3+4
 
Activities outside university related to my law skills
Activities outside university related to my law skillsActivities outside university related to my law skills
Activities outside university related to my law skills
 
Discussion 1Please view the Case of Tim video.httpswww..docx
Discussion 1Please view the Case of Tim video.httpswww..docxDiscussion 1Please view the Case of Tim video.httpswww..docx
Discussion 1Please view the Case of Tim video.httpswww..docx
 
Six simple rules canvas
Six simple rules canvasSix simple rules canvas
Six simple rules canvas
 
Measuring impact
Measuring impactMeasuring impact
Measuring impact
 
1) Chapter 9 activity Provide a typed response to questions on sl.docx
1) Chapter 9 activity Provide a typed response to questions on sl.docx1) Chapter 9 activity Provide a typed response to questions on sl.docx
1) Chapter 9 activity Provide a typed response to questions on sl.docx
 
Persuasive Essay Examples Esl
Persuasive Essay Examples EslPersuasive Essay Examples Esl
Persuasive Essay Examples Esl
 

Recently uploaded

Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
maazsz111
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 

Recently uploaded (20)

Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 

BMA Website - Blogs

  • 1. Why is the BMA blogging? Neil Hallows, BMA views and analysis editor
  • 2. Facetious answer number one It’s not
  • 3. Facetious answer number two Why not? The internet’s value is that you have access to information but you also have access to every lunatic out there who wants to throw up a blog George Romero, director of zombie films
  • 4. BMA blogs for a better class of lunatic™
  • 5. Take an issue Service vs training for junior doctors
  • 6. One way of talking about it... • “The perennial debate between service and training is hinged upon a somewhat artificial notion, namely that experiences are either of unquestionable formative value or they are so routine to be of no peripatetic benefit..” (...and so on for another 64 words until the full stop)
  • 7. ...and how we do it in blogs “Whether an experience is so exciting you phone your Mum, or entirely routine, depends of course on how many times you have done it before. Appendectomies are training gold for a CT1 surgeon but would be pure service delivery for a ST7 who has done hundreds previously.” Ben Molyneux, JDC chair
  • 10.
  • 11. Three blogs • The BMA blog – for policy discussions between the BMA and its members • At work – vivid accounts of day-to-day working conditions, BMA employment relations successes, and guidance on issues like discrimination • Live and Learn – a place to share formative experiences, and a way to engage new people with the BMA’s work
  • 13. How members respond Readership is good - Regularly among the top three click-throughs from the e-newsletter - The quantity of comments is still quite low... BMA blog July: 5 comments per post August: 4.7 comments per post
  • 14. ...but their quality can be pretty good • They address the issues • Very little spam • They can provide us with insights as to policy – 57 comments on recent revalidation blog
  • 15. Why the comments are useful • They show the BMA is an open and receptive organisation • They represent a direct line to accountable people in the BMA – a future tweak will enable members to leave their email addresses • They provide case studies for campaigns and wider publicity
  • 16. Which blogs do best? It’s good if they provoke a response • Big numbers... A blog about a frequently consulting patient - 267 consultations in seven years – unsustainable but not unreasonable in this patient’s case • Every day dilemmas... A GP mulling over whether to sign a sick note - Does my patient or the truth come first in signing this form? • A bit of a rant... A doctor whose revalidation had not worked out - I ‘don’t reflect on my practice’. GMC, what do you think I’ve been doing for the last 43 years?
  • 17. What do we do with them? • They’re part of an overall comms strategy, and show the BMA wants to not just inform but engage with its members • They get tweeted, put out on wider social media and included in the e-newsletter • They can highlight and personalise otherwise quite dry parts of the website • They can provide information and contacts that we can use in our campaigning
  • 18. We can help you do it Drafting Q&A Ghosting
  • 19. Future plans • Giving members the option of including email addresses on their blog comments so we can contact them more easily • A blogs landing page • A ratings function, so people can interact with the blogs without writing a full comment

Editor's Notes

  1. The BMA blog is for