The BMA blogs provide a way for the organization to have discussions with its members about policy issues and share experiences from day-to-day medical work. The blogs cover a range of topics from service requirements versus training needs for junior doctors to accounts of difficult patient cases. Readership of the blogs is high, with some posts generating hundreds of comments, and comments generally address the issues and provide useful insights. The most engaging blogs are those that provoke responses by describing everyday dilemmas or offering opinions on contentious issues. The BMA aims to use the blogs as part of its communications strategy and to highlight stories that can help with campaigning and informing members.