Blogs as instruments of internet marketing

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Pesentation made fo subject Marketing Mix. Original topic: "Webblogs als Instrument des Virtuellen Marketing". English: "Blogs as instruments of internet marketing"

Business Technology

Webblogs als Instrument des Virtuellen Marketing English: Blogs as instruments of internet marketing

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Read more here: http://entrepreneurs.about.com/od/businessideas/fl/Make-Money-Online-with-a-Blog.htm Strategies for running a profitable blog from Amanda McCormick, About.com Guide to Entrepreneurship. In this live interactive session, we'll cover the following topics: Targeting a Profitable Niche: How will you find the right audience for you blog? Ask yourself the right questions, find a profitable niche and tweak your business plan to align better with profit opportunity. Getting Set Up: Choose the right blogging platform for you blog. Do you want to use WordPress, Blogger or Tumblr? Are you ready to choose your own host? Building a Following: Many bloggers just starting out figuring, if I write about something interesting to me, my blog will naturally find a following. But it takes more than great content to build a following. Email marketing, press, social media and networking all make a huge impact on how many followers you can attract. Strategies for Monetizing: Finally, the all-important question of how will you monetize your blog? Ads are a natural first choice, but there are many other opportunities, including information products and affiliate marketing. Many bloggers who make a profit do so by taking a hybrid approach. In this article, we'll look at a number of ways to monetize your blog.

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This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.

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