SlideShare a Scribd company logo
Technology Talks
November 2015
So I have a website,
now what?
Think about content
Regularly add new content
Unique content
High value content
Text content
Video content
Both is better
Contact Form
Don’t forget about the
“technical” stuff
<title>Super Site</title>
<meta name="description"
content="…">
<img src="…" alt="... ">
Give people a reason
to come back
Promote your site
EVERYWHERE!!!
Tell existing customers
Online adverts
Offline adverts
Google My Business
EVERYWHERE!!!
Newsletter
MailChimp
Inbound links
dmoz.org
Ask relevant sites for a link
Social media
hootsuite.com
Google Analytics
Register and install
Monitor the stats
High bounce rate
Google Webmaster Tools
Register and verify
sitemap.xml
Regularly monitor for issues
Insights
Search queries
See it as Googlebot sees it
Links to your site
Manual action report
Keep your site up-to-date
Keep your site optimised
Small incremental changes
If you need help, call or email us
01474 704400 info@mso.net

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Editor's Notes

  1. Question most people don’t ask A lot of people think a website is setup and forget
  2. Search engines seem clever Only see the content in text Don’t put content in images Use alt tags to describe images
  3. Add new content regularly Depending on niche depends how regularly
  4. Only add unique content Never copy and paste content from other sites
  5. Make sure the content has value to visitors For example, if you’re a plumber “how to” guides might be a good option Stay inside niche and expertise
  6. Text content is a must as it is what search engines index
  7. Host on a video service like YouTube or Vimeo YouTube has small SEO advantage, plus you can have a channel, subscribers, etc…
  8. If you have video content, make that into text content, e.g article(s) based on the video content or transcripts
  9. Have an obvious point of contact on every page Collect as little data as possible, e.g. only Name and email address / telephone number Don’t make anything mandatory if you don’t need to.
  10. Search engines seem clever Only see the content in text and meta data
  11. The title tag is one of the most important tags, so think about it 50 to 70 character (inc spaces) max Relevant to page content
  12. Second most important tag Up to 150 characters (inc space) Describe content in a concise but descriptive way Relevant
  13. Optimise image file size Correct image size TinyPNG.com Don’t put content in images Use alt tags to describe images
  14. Compelling content To remember your business
  15. Tell people your site exists
  16. All business materials have web address Online and offline Including things like company vehicles Emails
  17. Tell existing customer Either via a one time email blast Or mail shot if you don’t have email addresses
  18. Use highly targeted online adverts If you are a local business only advertise to the area you cover
  19. Include web address Prominently Newspaper ads Radio ads Leaflets Brochures
  20. Register with Google My Business Puts you on Google Maps Add the “info” panel the Google Search Results Page when people search for your business by name You can control (to a degree) the information Google gives people about your business in this panel
  21. Can’t say this enough
  22. Whilst people are on your site get them to sign up Ask for nothing more than an email address
  23. Use a trusted service like MailChimp, which is free for smaller users, up to 2000 email addresses Send newsletter with new content at least once a month
  24. Google (and others) are still about inbound links No matter what Google would like you to believe
  25. Apply to be listed in dmoz Find relevant category, click “Suggest URL” and fill out form Good luck, can take weeks to months be get listed, often NEVER
  26. Associations or membership organisations you belong to e.g. chamber, etc…
  27. Share you new content on social media Regularly re-promote existing, high value content
  28. Use hootsuite to post to multiple social media accounts at one time Get basic social media analytics Pay for more advanced features, from £6.99 per month
  29. Register for a free and install it on your site May need your web developer to install
  30. Regularly monitor your traffic levels, sudden drop off suggest there is a problem
  31. Looks for pages with high bounce rates, e.g. anything over about 80% Looks at the page in question and see why the bounce rate is so high and what you could change to improve it
  32. Register for a free and verify your site
  33. Add your XML sitemap
  34. Regularly monitor it for issues
  35. Get insight on various aspects of your website from Googlebots PoV
  36. See what queries your site is appearing for on Google Keywords / phrases Avg. position Over time
  37. How your site as Googlebot sees it Keywords Server responses Fetch as Googlebot
  38. See the inbound links to your site Google sees See internal links on your site
  39. See any manual actions Google has taken on your site Manual actions are bad and need immediate attention
  40. Regularly have an expert analyse your site Advancements in technology New techniques The web moves fast, don’t get left behind
  41. Previous point about keeping up-to-date When adding content make sure you are optimising images Break content down into relevant chunks so pages are not too big
  42. Making continuous small incremental changes to your site is better User shock Think about Amazon or Google, they changes things all the time but your never notice 2011 presentation Amazon said they deploy a code change to their site every 11.6 seconds (weekdays)