Julianne Taylor – Blogging on a Hot Topic Wordcampnz 2012

1. Blogging on a hot topic
Julianne Taylor
paleozonenutrition.com

3. It started with an outspoken vegan

4. Who has a blog, eats mostly
fruit, and boasts superb health

5. How the hell does he thrive?

6. I researched him extensively
Analysed his diet
Wrote a thorough article with little
bias

7. The paleo people linked to me
The 30BAD people linked to me

8. 250 + comments, many long and
thoughtful, from top bloggers

9. Vegan Paleo
science, nutritionist
This is
less than
½ the
post

10. Even Harley contributed, and sent
me a new photo to post

11. The post led to another question
that needed addressing:
Do people fail on a raw vegan
diet?

12. My most popular post however is one
jam packed with useful information
Omega 3 and omega 6
30K views + 150-200 views day (74
comments, many linked to it)

13. What makes a popular post?
• Hot topic – keeping an eye on topics of debate in my
community
• Answering a frequent question or confusion (look for trends
in forums, comments on blogs)
• Analysis and useful information (takes time and research)
• Not just giving an opinion
• Telling people really interesting new facts, pick a topic that
intrigues or fascinates people
• Encourages debate from smart people, not self promoters
• Post link to comments on other blogs if you have info that
helps others, helps to be known as a smart commenter first
• Trial and error
• Look at other bloggers’ posts that go viral and analyse them