The document discusses blogging for content developers and provides advice on starting a business blog. It recommends WordPress as a blogging platform due to its open source nature, large community support, and frequent updates. Some tips include focusing the blog content, maintaining a consistent posting frequency, and avoiding glib marketing speak. The document also provides potential content ideas and resources for getting started with business blogging.

1. Blogging for content developers

3. ? Who’s got a blog? Who is taking care of a work blog (either internally or externally)? Who is planning to set up a blog? Who started a blog but gave up after some time?

4. From private to business blogging For myself For freelancers, ext. contractors For your employer

5. Why blog? Provide online sample of writing skills. Learn about new technologies and keep up with development. Become a subject matter expert in your domain. Expand your network (private and business).

6. Why WordPress? Open source and free. Huge community and good support. Lots of new features and bug releases per year. Good separation between design and content. Stable. Good documentation. Lots of plugins and design templates to choose from.

7. WordPress demo Slugs, Permalinks, Trackbacks, Tags, Comments, Pages, Posts, Themes http ://www.chiperoni.org/ wordpress

8. Beyond the current blog hype Blogs are here to stay. BUT it’s not easy to write and communicate effectively… New opportunities for tech. communicators.

9. Benefit for your freelance business website Enhance your business website. Blogging is a good way to make your business website less static.

10. Content ideas I Best case: there‘s a hobby or situation or issue, which you‘ve been dying to write about all along.

11. Content ideas II Point to interesting industry developments. Voice your own opinion on a topic. Publish short howto’s, code snippets, tutorials, extensions, examples. Link to relevant industry developments, which you find during your daily Internet watch. Keep online notes of your personal impression of conferences / shows, or interesting websites.

12. Establishing a business blog Focussed content Frequency

13. Don‘ts Don‘t move into blogging: If you don‘t enjoy writing. If you‘re looking for fast money. Avoid typical marketing glib and press release speak.

14. My very personal benefit

15. Resources for business blogging Good starting point: Robert Scoble, Shel Israel „Naked Conversations“

16. Discussion