This presentation illustrates and discusses how blogging on MusiCB3 (http://musicb3.wordpress.com/) has tried to network with the University of Cambridge's community, and how, as well as with whom, such communication sits within a broader context of using social networking which are more commonly seen as tools to engage with others (Twitter & Facebook page). A list of "dos" and "don'ts" will critically assess the opportunities and challenges of online tools to connect with your users. (May 2013)