Short talk I gave to Melcrum's Social Media Forum on why I'm blogging from Microsoft UK and what the impact it

4. Why Do I Blog?

9. >4500

10. “ You are letting people have a sense of the people here. You’re building a connection. People feel more a part of this” Bill Gates on Robert Scoble “ It’s been a great way to communicate with our customers – and for them, more importantly, to communicate with us. It just touches people more” Steve Ballmer

13. Steve Clayton Geek in Disguise http://blogs.msdn.com/stevecla01 [email_address] +44 7802 882 622

14. Steve, I am now beginning to enjoy Microsoft. Previously I , and I suspect millions of others, perceived MS as a leviathan without a heart. No pulse or warmth. Not a human in sight except Bill in front of a cold global software assembly plant staffed by humanoids. By blogging, you and your colleagues have opened up MS to reveal that the innards are indeed made up of warm, people with hearts, with families, have smiles and wow, you do have senses of humour! This is incredible. Who'd have thought that a corporation like MS was human after all!? We do now. All because you are engaging with us at our level and this is a conversation I relate to and like very much. I hope many more do too.

15. Steve Clayton Geek in Disguise http://blogs.msdn.com/stevecla01 [email_address] +44 7802 882 622