This document provides 13 rules for using Twitter more effectively such as using your real name, taking photos, linking to other sites, including hashtags, mentions, retweets, and showing your personality. The overall message is to make tweets more engaging by including things like photos, links, hashtags and mentions to draw more attention and make deciding what to tweet easier.
Robin Phillips presents "Social Media 101," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org.
Stockton Small Business Summit - October 24 -2016Brad Tornberg
The document provides strategies for small businesses to grow their ecommerce presence. It discusses building an online presence that attracts customers through establishing trust and reputation. Key areas to focus on include defining the target market, creating engaging content, optimizing the user experience on the website and mobile platforms, and using social media and reviews to drive engagement and sales. International considerations and developing a total online presence are also recommended to expand the customer base.
Our first webinar covers the basics of social media engagement. Susan Tenby will cover how to create a community of followers from the ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.
Howard Greenstein, president of the Harbrooke Group, gives a presentation on implementing social networks. He outlines several main points, including defining goals for social media use, recruiting and retaining members, enabling networks to share stories, and making personal connections. Greenstein discusses tools like Facebook, blogs, and forums and stresses the importance of listening, participating, creating content, and measuring results.
This document provides tips for bloggers to promote their blog through word-of-mouth marketing. It recommends focusing on creating high-quality, shareable content like lists, tutorials, and scoops. It also suggests making it easy for readers to share content through tools like email sharing buttons. Additionally, it advises bloggers to participate in online communities, partner with other bloggers, and ask existing readers to recommend their blog to spread the word.
Social Media 101- WFFA 2011 Conference breakout sessionDrew Keller
This document provides an overview of social media tools and best practices for organizations. It discusses using Twitter, YouTube, and other platforms to engage customers, share content, and build your brand. Key recommendations include establishing a presence where your audience is, encouraging discussion, experimenting with different content strategies, and being transparent. The goal is to have a conversational, helpful approach rather than just pushing information.
This document provides 13 rules for using Twitter more effectively such as using your real name, taking photos, linking to other sites, including hashtags, mentions, retweets, and showing your personality. The overall message is to make tweets more engaging by including things like photos, links, hashtags and mentions to draw more attention and make deciding what to tweet easier.
Robin Phillips presents "Social Media 101," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org.
Stockton Small Business Summit - October 24 -2016Brad Tornberg
The document provides strategies for small businesses to grow their ecommerce presence. It discusses building an online presence that attracts customers through establishing trust and reputation. Key areas to focus on include defining the target market, creating engaging content, optimizing the user experience on the website and mobile platforms, and using social media and reviews to drive engagement and sales. International considerations and developing a total online presence are also recommended to expand the customer base.
Our first webinar covers the basics of social media engagement. Susan Tenby will cover how to create a community of followers from the ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.
Howard Greenstein, president of the Harbrooke Group, gives a presentation on implementing social networks. He outlines several main points, including defining goals for social media use, recruiting and retaining members, enabling networks to share stories, and making personal connections. Greenstein discusses tools like Facebook, blogs, and forums and stresses the importance of listening, participating, creating content, and measuring results.
This document provides tips for bloggers to promote their blog through word-of-mouth marketing. It recommends focusing on creating high-quality, shareable content like lists, tutorials, and scoops. It also suggests making it easy for readers to share content through tools like email sharing buttons. Additionally, it advises bloggers to participate in online communities, partner with other bloggers, and ask existing readers to recommend their blog to spread the word.
Social Media 101- WFFA 2011 Conference breakout sessionDrew Keller
This document provides an overview of social media tools and best practices for organizations. It discusses using Twitter, YouTube, and other platforms to engage customers, share content, and build your brand. Key recommendations include establishing a presence where your audience is, encouraging discussion, experimenting with different content strategies, and being transparent. The goal is to have a conversational, helpful approach rather than just pushing information.
This document provides an overview of various social media tools for evangelization. It discusses online storage options like Dropbox and Google Drive, RSS feeds for aggregating news, podcasts, Twitter and how to use it, Facebook, Google+, Pintrest, Tumblr, Instagram, and LinkedIn. It offers tips on safely using social media and considerations for setting up accounts. The goal is to help Catholics understand and leverage new tools for evangelization.
Twitter 201: So you can tweet; now what? From Social media summit, HawaiiSusan Tenby
This is a twitter 201 presentation I did on Oct 17th fo rthe Hawaii Social Media Summit. It tackles how to search for your community via strategic tagging, listening dashboards, amplifying brands and focusing on generosity in online community engagement, rather than treating social media as a broadcast channel.
I'm uploading a bunch of old slides from various past presentations, in case they help anyone out there. :)
This one is from DBW's Discoverability & Marketing Conference - September 25, 2012 - New York, NY
http://willolovesyou.com/2012/07/im-speaking-at-dbws-discoverability-marketing-conference/
This is a presentation that I put together as a follow-up to my September 2008 Twitter training at the Online News Association's annual conference (available here: http://bit.ly/ONA08-LAB). Much has changed in the Twitter landscape (namely, the proliferation of apps and the growth of the community as a whole), however, certain things remain constant no matter what: setting goals and developing strategies, managing your brand and producing good content will always be key. That's what I cover here.
The No-Nonsense Nonprofit Guide to BloggingBloomerang
https://bloomerang.co/resources/webinars/
For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.
The document summarizes The Broke Socialite's journey from working in corporate America to becoming a full-time blogger and brand consultant. It provides tips on building an empire and monetizing a passion project through blogging, social media engagement, and public appearances. The presentation outlines strategies for establishing an expert brand, generating profits, and overcoming challenges in the process of entrepreneurship and empire building.
How To Build Your Nation - Taking tips from Stephen Colbert and the Colbert N...DB Ferguson
This document discusses how to build an engaged community around a blog by taking lessons from Stephen Colbert and the Colbert Nation. It recommends defining the focal point and purpose of the blog and community. Key aspects that helped the Colbert Nation succeed included treating fans with respect, giving the community an identity through activities and culture, and using online tools to encourage interaction and growth. Building a strong community requires actively engaging readers through calls to action, featuring reader content, and connecting through social media and comments.
Slides that accompanied Dan Kennedy's talk at "Getting Started with Social Media: Lessons from the Front Lines," a panel discussion presented by the Mass Technology Leadership Council on Jan. 22, 2009.
The document discusses social media platforms like Facebook, Twitter, LinkedIn, blogs and YouTube and how they can help businesses. It provides statistics on user growth, best practices for engagement and humanizing your brand. It cautions against just self-promoting and discusses integrating social media into traditional strategies. The end discusses measuring success and answering questions about the value of social media.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.
The document discusses networking in social media. It emphasizes that social media is about sharing with people and building relationships rather than just technology. It provides an overview of various social media sites and tools for networking, including Facebook, Twitter, LinkedIn, blogs and discusses how to find people and listen to conversations on these platforms. It also provides tips for getting started on social media, optimizing profiles, developing goals and content for sharing and the importance of ongoing participation.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
This document provides an overview of social media and strategies for using key platforms like Twitter, Facebook, and LinkedIn. It discusses what social media is, the importance of having a presence, and basics of each platform. For Twitter, it covers essential terms, best practices for using hashtags and retweeting. For Facebook, it discusses personal versus business pages, posting, and using groups. For LinkedIn, it summarizes the profile, connections, groups, and other features. It also includes tips on time investment and sample weekly checklists.
The document provides information about using social media for the Chamber/GO Topeka organization. It discusses social media goals of reputation management, relationship building, retention, and recruitment. It focuses on using LinkedIn and Twitter, providing details on setting up accounts, connecting with others, sharing content, and strategies for individuals within the organization. The overall aim is to engage the Topeka community and help local businesses through social media interactions.
1. The document discusses social media and its various forms like blogs, videos, podcasts, and wikis.
2. Social media is defined as websites and online tools used to publish, share, and spread ideas among groups of people. It has democratized content and shifted communication from broadcast to conversation.
3. The four Cs of success on social media are: creating content, encouraging conversations through interactions, connecting people, and enabling collaboration between users.
Writing for an Invisible Audience | Susan Rich of RichWritingBarbara Saunders
The document provides tips for reluctant writers on how to structure content effectively. It recommends using classic story structures like beginning, middle, end and the inverted pyramid structure. It then gives a recipe for good content, suggesting including an intriguing headline, compelling first sentence, strong call to action and keeping the language simple. The recipe also advises adding zest with action verbs and white space and inspiring curiosity or promising a result. Similar tips are provided for good video content and social networking for busy people.
The document discusses personal branding, blogging, and using LinkedIn for professional networking. It recommends developing a personal brand to differentiate yourself and achieve goals. It provides tips for starting a blog, such as writing authentic and engaging content around your unique perspective and expertise. The document also offers advice for optimizing your LinkedIn profile, including uploading a good photo, completing your profile, and linking to your blog. It emphasizes connecting with others by joining and participating in groups.
This document provides an overview of various social media tools for evangelization. It discusses online storage options like Dropbox and Google Drive, RSS feeds for aggregating news, podcasts, Twitter and how to use it, Facebook, Google+, Pintrest, Tumblr, Instagram, and LinkedIn. It offers tips on safely using social media and considerations for setting up accounts. The goal is to help Catholics understand and leverage new tools for evangelization.
Twitter 201: So you can tweet; now what? From Social media summit, HawaiiSusan Tenby
This is a twitter 201 presentation I did on Oct 17th fo rthe Hawaii Social Media Summit. It tackles how to search for your community via strategic tagging, listening dashboards, amplifying brands and focusing on generosity in online community engagement, rather than treating social media as a broadcast channel.
I'm uploading a bunch of old slides from various past presentations, in case they help anyone out there. :)
This one is from DBW's Discoverability & Marketing Conference - September 25, 2012 - New York, NY
http://willolovesyou.com/2012/07/im-speaking-at-dbws-discoverability-marketing-conference/
This is a presentation that I put together as a follow-up to my September 2008 Twitter training at the Online News Association's annual conference (available here: http://bit.ly/ONA08-LAB). Much has changed in the Twitter landscape (namely, the proliferation of apps and the growth of the community as a whole), however, certain things remain constant no matter what: setting goals and developing strategies, managing your brand and producing good content will always be key. That's what I cover here.
The No-Nonsense Nonprofit Guide to BloggingBloomerang
https://bloomerang.co/resources/webinars/
For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.
The document summarizes The Broke Socialite's journey from working in corporate America to becoming a full-time blogger and brand consultant. It provides tips on building an empire and monetizing a passion project through blogging, social media engagement, and public appearances. The presentation outlines strategies for establishing an expert brand, generating profits, and overcoming challenges in the process of entrepreneurship and empire building.
How To Build Your Nation - Taking tips from Stephen Colbert and the Colbert N...DB Ferguson
This document discusses how to build an engaged community around a blog by taking lessons from Stephen Colbert and the Colbert Nation. It recommends defining the focal point and purpose of the blog and community. Key aspects that helped the Colbert Nation succeed included treating fans with respect, giving the community an identity through activities and culture, and using online tools to encourage interaction and growth. Building a strong community requires actively engaging readers through calls to action, featuring reader content, and connecting through social media and comments.
Slides that accompanied Dan Kennedy's talk at "Getting Started with Social Media: Lessons from the Front Lines," a panel discussion presented by the Mass Technology Leadership Council on Jan. 22, 2009.
The document discusses social media platforms like Facebook, Twitter, LinkedIn, blogs and YouTube and how they can help businesses. It provides statistics on user growth, best practices for engagement and humanizing your brand. It cautions against just self-promoting and discusses integrating social media into traditional strategies. The end discusses measuring success and answering questions about the value of social media.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.
The document discusses networking in social media. It emphasizes that social media is about sharing with people and building relationships rather than just technology. It provides an overview of various social media sites and tools for networking, including Facebook, Twitter, LinkedIn, blogs and discusses how to find people and listen to conversations on these platforms. It also provides tips for getting started on social media, optimizing profiles, developing goals and content for sharing and the importance of ongoing participation.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
This document provides an overview of social media and strategies for using key platforms like Twitter, Facebook, and LinkedIn. It discusses what social media is, the importance of having a presence, and basics of each platform. For Twitter, it covers essential terms, best practices for using hashtags and retweeting. For Facebook, it discusses personal versus business pages, posting, and using groups. For LinkedIn, it summarizes the profile, connections, groups, and other features. It also includes tips on time investment and sample weekly checklists.
The document provides information about using social media for the Chamber/GO Topeka organization. It discusses social media goals of reputation management, relationship building, retention, and recruitment. It focuses on using LinkedIn and Twitter, providing details on setting up accounts, connecting with others, sharing content, and strategies for individuals within the organization. The overall aim is to engage the Topeka community and help local businesses through social media interactions.
1. The document discusses social media and its various forms like blogs, videos, podcasts, and wikis.
2. Social media is defined as websites and online tools used to publish, share, and spread ideas among groups of people. It has democratized content and shifted communication from broadcast to conversation.
3. The four Cs of success on social media are: creating content, encouraging conversations through interactions, connecting people, and enabling collaboration between users.
Writing for an Invisible Audience | Susan Rich of RichWritingBarbara Saunders
The document provides tips for reluctant writers on how to structure content effectively. It recommends using classic story structures like beginning, middle, end and the inverted pyramid structure. It then gives a recipe for good content, suggesting including an intriguing headline, compelling first sentence, strong call to action and keeping the language simple. The recipe also advises adding zest with action verbs and white space and inspiring curiosity or promising a result. Similar tips are provided for good video content and social networking for busy people.
The document discusses personal branding, blogging, and using LinkedIn for professional networking. It recommends developing a personal brand to differentiate yourself and achieve goals. It provides tips for starting a blog, such as writing authentic and engaging content around your unique perspective and expertise. The document also offers advice for optimizing your LinkedIn profile, including uploading a good photo, completing your profile, and linking to your blog. It emphasizes connecting with others by joining and participating in groups.
2. A Little about Me Founder of Kratz PR & Tweet Drive Host of Engage TV & the #PRStudCast Contributor to The Community Manager & Under 30 CEO Student at Temple University
3. Ditch the keyboard. Well, not totally The Good Words are still key Your community still reads SEO The Bad Age of information overload You have a voice, are you being heard?
4. The New Voice Videos Podcasting Micro-Blogging 4 C’s of Blogging 2.0
5. Smile, You’re on Camera! Video = Transparency Define your brand – separate yourself Creativity Share your passion (Gary Vaynerchuk style!)
6. Podcasting Provide fresh content Be genuine, content trumps quality Your chance to be the DJ Get others involved
7. Micro-Blogging Express yourself Tumblr is all about personality Keep the content/conversation going What’s on your mind? Return to the blogging 1.0
8. The 4 C’s of Blogging 2.0 Community Conversation Communication Content
9. Community Know who your community is Your Community is always right Serve them, not yourself Immerse yourself in the community Never stand above it
10. Conversation Get your finger nails dirty! Create conversation among the community Go to the conversation Don’t let it come to you
12. Content … and repeat Community is Queen – Content is King The ultimate factor of blogging Is your content serving your community? Build community through content
13. Its not about the tools… Its not about having social, its about being social. - Jay Baer The tools will change, social communication will not. Decide WHY you’re blogging Define your voice!
14. Thank You Harrison Kratz @KratzPR Harrison.kratz@kratzpr.com 267.393.1990