This document outlines the research and planning requirements for a music video project, including analyzing existing music videos, artists, marketing materials, and the impact of digital distribution. It also lists the deliverables for planning the new music video, such as obtaining artist permission, developing storyboards, mockups, and schedules, and getting audience feedback throughout the process.

1. Research
 Analysis of at least 7 music videos - at least some of these should be a genre that
you are considering
 Star Construction - 3 - at least one of these should be linked to the genre that you
are going to make
 Analysis of digipaks - 3-5
 Analysis of adverts for the digipak 3-5
 Analysis of website for the artist - 3-5
 Music video over time (optional)
 Auteur study - visual style see blog posts below
 Focus groups watch videos fan/non fan - present results for their response
 Posting about the impact of vevo/social networking/youtube/phone apps on
marketing through music videos where and when we see them etc (group VLOG
 Questionnaire - create google questionnaire about how audiences respond to music
promotion campaigns
 Planning
 email the artist to ask for permission to use the song
 Minutes of meetings - ongoing (group )
 Mind maps -ideas etc (group - unless your ideas are your own)
 Annotated lyrics
 Intial ideas and follow up development ideas
 Name and star image for your artist-
 Storyboard (this should be a movie - e.g. animatrix
 Mock up of digi pak/ website or advert
 Audience feedback on planning - questionnaire or focus group - group work
 Filming Schedule
 Location/costume/prop ideas - group
 Sound ideas and inspiration -should be done on garage band - group