MV analysis: Lana Del Rey – Summertime Sadness
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3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
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2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
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Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
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Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
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This document outlines Andrew Goodwin's theory for analyzing music videos based on codes and conventions. It discusses several elements:
1) Seeing the sounds - how the visuals relate to the music through illustration, amplification, or contradiction. Faster songs use quick cuts while slower songs use longer shots.
2) Narrative and performance - videos need a storyline and performance element to engage viewers. Artists typically act as both performer and narrator.
3) Star image - videos promote the artist as the main subject and increase their profile through close-ups and screen time. Artists develop signature styles of representation.
4) Relation of visuals to song - videos can disjuncture, amplify, or illustrate
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Cultural industries follow normal capitalist patterns of concentration and integration, with production owned by a few conglomerates. Risk is high due to the difficulty of predicting success and high costs of production against low costs of reproduction, making media "public goods." As a result, cultural industries rely on popular hits to offset failures and use repetition of stars, genres and formats to sell to audiences. Governments and industries impose scarcity through copyright laws. The internet has created new corporations and not transformed cultural production in a liberating way, rather speeding up work and commercializing leisure while increasing surveillance.
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Representations in music videos
The document discusses various representations of gender, sexuality, and ethnicity in music videos. Regarding gender, it notes that females are often sexualized to appeal to the male gaze, while males are typically presented as powerful figures with money and attracting many females. It also discusses how music videos have begun representing more sexualities as societal acceptance has increased, often shown in indie genres. Ethnic representations are also examined, noting stereotypes of black culture that are sometimes perpetuated.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Indie Pop Genre and its Codes and Conventions
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
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The filmmakers received feedback on their music video from peers, including to reconsider an overlayed performance scene with candles, improve the white background of one scene, and slow the falling apple scene. They decided to remove the candle scene altogether and add a new church scene instead. They chose to leave the white background as-is to maintain consistency in style. They did slow the apple scene as suggested to enhance the dream-like effect. Adding glow to the actor's face was deemed too much of a contrast as well.
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1) Voyeurism through cameras/lenses to sexualize or spy on characters.
2) Including either a narrative or artist performance to engage audiences.
3) Employing genre-specific conventions through shots, locations, actors.
4) Having visuals illustrate, amplify, or contradict lyrics to add meaning.
5) Using intertextual references to other media to increase appeal.
6) Constructing an artist's identity through memorable props, ideas, or icons.
72:MV analysis: Lana del rey – Summertime Sadness
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Blog work - Check list
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Andrew Godwin proposed several key conventions for effective music videos including: voyeurism through the use of cameras/lenses to imply viewing; narratives or performances to engage viewers; incorporating genre-specific conventions; using visuals that illustrate, amplify, or contradict lyrics; and constructing an artist's star identity through memorable imagery. Examples are provided for each convention including Miley Cyrus parodying celebrity voyeurism and Sia concealing her face as part of her mysterious public persona.
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land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
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Accurate understanding of land use and cover is imperative for the development planning
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and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
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help of Advanced technologies like Remote Sensing and Geographic Information Systems is
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Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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