The document contains the results of a survey about blog usage. It shows that while 100% of respondents have read a blog, only 59% have contributed to one. 65% of companies currently use blogs for marketing, and 45% would be likely or very likely to do so. Fewer companies (12%) use blogs to communicate with employees, and only 18% would be likely or very likely to adopt this.

1. Have you ever read a blog?
No
0%
Yes
100%

2. Have you ever contributed to a blog?
No
41%
Yes
59%

3. Does your company currently use a
blog for marketing purposes?
No
35%
Yes
65%

4. What is the likelihood your company
would use a blog for marketing?
45
40
35
30
25
20
15
10
5
0
Very Likely Likely Unlikely Very Unlikely

5. Does your company use a blog to
communicate with employees?
Not Sure
6%
Yes
12%
No
82%

6. What is the likelihood your company would
use a blog for employee communication?
40
35
30
25
20
15
10
5
0
Very Likely Likely Unlikely Very Unlikely