Call quality monitoring is the process of evaluating call quality to meet customer needs and requirements. It is important for analyzing customer preferences, experiences, and behaviors. Quality monitoring objectives include integrating AI analytics and improving the listening process. Call centers should use advanced software rather than excel to analyze performance data and make strategic decisions. Methods to improve include aligning calls with technologies like CTI and speech analytics, and using speech analytics to understand customer sentiment. Performance management is also key and involves monitoring quality, providing feedback, and addressing issues through innovative training. The presentation emphasizes the importance of quality assurance, illustrates insights from performance management tools, and frames speech analytics as effective for improving performance.