The document introduces BlogNudge, a service that aims to motivate lazy bloggers to write more frequently. It notes that while over 190 million bloggers have created blogs, only 7% post actively. BlogNudge allows bloggers to add a widget to their blog that nudges readers to comment or donate, providing feedback and incentives. It is a free, 3-step process for bloggers and easy for readers to use without registering. The service was created by a team during an Athens startup event.