SlideShare a Scribd company logo
 VBA is world largest commercial building
 36% of world auction of flower go through it
 Transaction value around 2billion $
 Main work is assortment at minimum cost
and fetch best price for grower
 S :
◦ Dutch grower is highly advance in technology
◦ They have good cooperation
◦ Traditionally producing flower so dominance in
marker
 W:
◦ High cost of labour
 O:
◦ Can tab the market if help to take initiative of FFP
 T:
◦ Kenya and other african grower who grows flower.
 S:
◦ Large infrastructure
◦ Large pool of supplier and buyer
◦ Efficient distribution technique and auction method
 W:
◦ High operating cost for the small size orders.
◦ Exclusive membership
 O:
◦ Optimize the commission
◦ Increase the pool of buyer and supplier by different
option
◦ Other exchange and direct selling and buying
 14% only bought by one company same way
approach other company of U.K and germany
for membership
 Other foreign membership they open then
10% increase in supply in 5% in plant
 Specialize member scheme for small grower .
 Ex:6 shows that more trascation fees paid by
small occasional and contract supplier
 That will be transferred to the buyer who is
paying less
 Ex:7 shows buyer is more or less constant
and supplier and member decreasing
 40% decrease in Swiss import
 Havelaar will launch in U.K and Germany then
its threat as 40% in Europe they are taking
 Ex:10 support that FFP would be successful
as labor cost in Netherland is high
907/A
Uvarshad, Gandhina
gar
Highway, Ahmedab
ad – 382422.
Ahmedabad Kolkata
Infinity
Benchmark, 10th
Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business
Centre Linkway Estate,
Next to Chincholi Fire
Brigade, Malad
(West), Mumbai – 400
064.
THANK YOU

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Bloemenveiling aalmeer case

  • 1.
  • 2.
  • 3.  VBA is world largest commercial building  36% of world auction of flower go through it  Transaction value around 2billion $  Main work is assortment at minimum cost and fetch best price for grower
  • 4.  S : ◦ Dutch grower is highly advance in technology ◦ They have good cooperation ◦ Traditionally producing flower so dominance in marker  W: ◦ High cost of labour  O: ◦ Can tab the market if help to take initiative of FFP  T: ◦ Kenya and other african grower who grows flower.
  • 5.  S: ◦ Large infrastructure ◦ Large pool of supplier and buyer ◦ Efficient distribution technique and auction method  W: ◦ High operating cost for the small size orders. ◦ Exclusive membership  O: ◦ Optimize the commission ◦ Increase the pool of buyer and supplier by different option ◦ Other exchange and direct selling and buying
  • 6.  14% only bought by one company same way approach other company of U.K and germany for membership  Other foreign membership they open then 10% increase in supply in 5% in plant  Specialize member scheme for small grower .
  • 7.  Ex:6 shows that more trascation fees paid by small occasional and contract supplier  That will be transferred to the buyer who is paying less  Ex:7 shows buyer is more or less constant and supplier and member decreasing
  • 8.  40% decrease in Swiss import  Havelaar will launch in U.K and Germany then its threat as 40% in Europe they are taking  Ex:10 support that FFP would be successful as labor cost in Netherland is high
  • 9. 907/A Uvarshad, Gandhina gar Highway, Ahmedab ad – 382422. Ahmedabad Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.