Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Strategy Recommendations for Netflix


Published on

Published in: Education, Technology, Business
  • Be the first to comment

Social Strategy Recommendations for Netflix

  1. 1. Social Strategy Recommendations By: Megan Bryja, Jacklyn Drummond, Laney Lewis, Josh Lyon and Lauren Sarama
  2. 2. Category “Internet Television Network” Provides on demand streaming media Competitors: Hulu Plus, iTunes, Amazon Instant Video
  3. 3. Audience 3 Main Groups: Movie Buffs No Time Most Value
  4. 4. Facebook Response time takes more than 1 day to reply… Only branded messages
  5. 5. Twitter Tweet at customers not with them Lots of followers, little following
  6. 6. Current Marketing Strategy Conclusion: Netflix is not collaborating with their users, and as a result, is not creating a sense of community, which leaves their users no reason to contribute.
  7. 7. Recommended Social Strategy Goal: Expanding Brand Loyalty Create a more personal brand Create customer advocates Create value for customers
  8. 8. Recommended Social Strategies Strategy 1: Brand Persona Strategy 2: Collaborate Strategy 3: Community Participation Strategy 4: Contribute
  9. 9. Recommended Social Strategy Strategy 1: Brand Persona Meet Neal Netflix  Mid 30’s  Movie buff and critic  His friends call him for questions instead of going to IMDB  Always up to date with the latest shows and movies Have a question or comment? Ask Neal Netflix
  10. 10. Recommended Social Strategy Strategy 2: Collaborate With followers to build a mutually beneficial relationship Allows for followers to give input
  11. 11. Collaborate
  12. 12. Recommended Social Strategy Strategy 3: Community Participation Elicits valuable customer suggestions Allows for more follower interaction
  13. 13. Community Participation
  14. 14. Recommended Social Strategy Strategy 4: Contribute Contribute content to become a valued member Create a reason for customers to keep coming back
  15. 15. Contribute
  16. 16. Questions? #AskNealNetflix