Using Media To Give a Voice To Older People- Ageing Better Networking Event. 8/7/15 #ageingbetter

1. Using media to give a
voice to older people
www.bristolageingbetter.org.uk
Ruth Richardson
Programme Manager
Bristol Ageing Better (BAB)
BLF Networking Event, 8 July 2015

2. Overview
BAB striving to involve older people in all
aspects of Communications:
• Development of Comms Strategy
• BAB Radio Show
• Aardman Animation
www.bristolageingbetter.org.uk

3. Communications Strategy
BAB Comms Group Membership
- Chair, Bristol Older People’s Forum
- Member of BAB Older People’s Steering
Group
Audience Profile: Older People
- Think/Feel/Do
- Barriers to engage
- Triggers to engage
www.bristolageingbetter.org.uk

4. BAB Community Radio Show
‘The Babbers Show’ live every Monday at
1pm
Run by older people, for older people
Training provided for
9 older volunteers
ITV News feature
Sponsorship
www.bristolageingbetter.org.uk

5. Aardman Animation
Brief
Awareness raising
5 Ways to Wellbeing
Call to action
Researchers
30 older people interviewed -> 6 characters
Distribution
Local / National / You!
www.bristolageingbetter.org.uk

6. Obstacles & Challenges
Challenging and changing perceptions
Involving diverse groups of older people
Talking about loneliness
www.bristolageingbetter.org.uk

7. Aardman Animation
SPHERE project:
www.bristolageingbetter.org.uk