The document discusses the radical transformation underway in the real estate market. It identifies key drivers of change including new workplace tools, changing worker values that prioritize autonomy and choice, and the shift to more flexible work designs. Data from sensor technologies show offices are increasingly underused, with workers wanting freedom to work from different locations. This presents an opportunity for "placemakers" to cut costs by reducing real estate footprints and reinvest savings to provide better workplace experiences that meet worker needs and preferences.

1. Paul Carder, University of the West of England
Jim Ware, PhD, Occupiers Journal Limited
Image: The Hub, Kings Cross, London
Blessed
are
the
Placemakers
…for
they
shall
inherit
the
real
estate
market

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Paul Carder
Meet
Our
Presenter(s):
Jim Ware

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ü Describe the radical transformation under
way in the real estate marketplace.
ü Identify the drivers of change
ü Explore a vision of the future
ü Discuss implications of this transformation
Today’s
Agenda

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-­‐
Blessed
are
the
Placemakers
…for
they
shall
inherit
the
real
estate
market
(sorry!)

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• Radical?
…we
think
so...
• Real
estate?
…has
not
yet
seen
it
coming!
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5
-­‐
Radical
TransformaKon…

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• ..was
Friday
in
your
offices?
…now
Thursday
too…?
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-­‐
Radical
TransformaKon…
• Mon?
• Tues?
• Wed?

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• Where
have
you
worked
lately?
Or
your
coworkers?
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7
-­‐
Radical
TransformaKon…

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So,
offices
are
underused…
How
do
we
know…?
Do
we
have
data?...oh
yes!
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8
-­‐
Radical
TransformaKon…

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Radical
TransformaKon…
?

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Radical
TransformaKon…
Condeco Sense
measures the occupancy of
your workspace over time,
giving you real time insight
on how your real estate is
being used.

11. Condeco | Powering Change
How it works
Desks
Meeting Rooms
Break Out Areas
1300 readings per day!

12. Condeco | Powering Change

13. Condeco | Powering Change

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• No
organizaKon
can
afford
this
waste!
• People
don’t
want
it
either
–
they
want
freedom
to
be
elsewhere,
or
anywhere.
• What
does
that
say
about
the
office
today?
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Radical
TransformaKon…

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• The
PLACEMAKER
needs
to
capture
this
transformaKon,
and
• Use
it
to
the
organizaKon’s
compeAAve
advantage
– Cut
real
estate,
and
related
costs;
– Re-­‐invest,
to
give
people
what
they
want
/
need;
• Win:Win…
• Except
for
real
estate….unless
it
shies
gear
fast
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-­‐
Radical
TransformaKon…

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So…why
is
this
happening?
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-­‐

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- 17 -
We
have
a
BIG
Problem
Source: “State of the GlobalWorkplace” Gallup, 2013
87%
of workers
worldwide are
not engaged
at work

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Drivers
of
Change
Work
Places
Workers
Work
Design
Place-
makers
Work
Tools

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Drivers
of
Change:
Tools

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Drivers
of
Change:
Workers

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Outcome
Certainty
High
Low
High
Low
Production
Problem
-Solving
Research/
Innovation
Drivers
of
Change:
Work
Design
Process
Certainty

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Drivers
of
Change:
Work
Design

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Drivers
of
Change:
Values
choice
autonomy

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Careers
Age
Childhood
Formal
Education
Work and Family Retirement

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Careers
Age

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• WE
ARE
ALL
INDIVIDUALS
– Myers
Briggs
(16
personality
types)
– “Quiet”
(introverts
vs
extroverts)
– Morning
person/
Late
person
– Belbin
Team
Roles
(9
team
roles)
– Clieon
Strengths
Finder
– Kids!
(or
lucky
:)
• TEAM
vs
INDIVIDUAL
–
tasks
and
roles
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Consumer-­‐Driven
Workplaces…

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Life…?

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Consumer-­‐Driven
Workplaces…

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Consumer-­‐Driven
Workplaces…
Peggy Roe, Marriott International's vice president of global operations
services. "We want people to think of Marriott as a place not just to
come and sleep, but to work.“
http://www.cnn.com/2013/04/09/travel/business-traveller-hotel-workspace/

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Consumer-­‐Driven
Workplaces…

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-­‐
The
Experience
Economy

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Experience
Economy
4-­‐4-­‐2
formaKon
workplace
4
days
in
the
office
4
days
in
“third
places”
2
days
at
home
(over
2
weeks)

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#PLACEMAKER
• Will
you
be
a
Placemaker?
Or
• Will
you
work
for
a
Placemaker?
• If
you
are
in
the
workspace
market,
these
will
be
the
two
op=ons

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Stay in Touch
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Website:
hop://www.occupiersjournal.com
Blog:
hop://www.occupiersjournal.com/blog
Twioer:
hop://www.twioer.com/occupiers
hop://www.twioer.com/jpwoccupiers
Paul
Carder
Doctoral
Researcher
&
Tutor
University
of
the
West
of
England
Bristol,
United
Kingdom
paul.carder@uwe.ac.uk
James
P.
Ware,
PhD
Global
Research
Director
Occupiers
Journal
Limited
Walnut
Creek,
California
jim.ware@occupiersjournal.com