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BLENDED Pitchdeck 09-2020
- 1. Germany’s first interactivecosmetics retailer for a more gender neutral demographic Surjya Chakraborty & Nicola Crusius Pitch Deck
- 2. PROBLEM Richie identifies himselfas a transgender male. But, he is embarassed to walk into a cosmetics store to ask about makeup. And he can't find what he wants online either. All he sees is makeup for women. Richie Danel buys almost everything online. But when it comes to makeup, she is stuck going to the store. There is just not enough product information online for her to make a new purchase. Danel Maya lives a sustainable lifestyle. Everything must be vegan! But, when she goes to buy cosmetics online, it just isn't clear what products are made for her. Maya
- 3. BLENDED. SOLUTION GENDER FLUIDITY Wehave opened the doors to male beauty and LGBTQ beauty, for a more gender neutral environment. SUSTAINABILITY Only sustainable products: natural, organic, vegan, animal cruelty-free CONTENT Extensive content from beauty influencers giving the consumers information and tips on each product or brand
- 4. THIS IS BLENDED. BLENDED.is the only cosmetics retailer to offer sustainable cosmetics which appeal to a gender neutral demographic. We plan on satisfying customer necessities through diversified and informational content produced by beauty influencers.
- 5. TIMING WHY NOW? JOIN THEMOVEMENT! Sustainability is the direction the whole world is going. Let’s start with the products we use daily. Its time to go sustainable with cosmetics and BLENDED. is the way! Its never too early to support humanity. Movements like LGBTQ Pride, Black Lives Matter, are just a few righteous movements that every company should support. Which is why BLENDEDs. slogan is "BE DIFFERENT, BE REBELLIOUS, BE WHO YOU ARE!” Now is the time to make gender neutrality possible and to open the doors to the LGBTQ community.
- 6. OUR DEMOGRAPHIC THE “MODERNS” •Ages 14 - 40 • Underaged consumers usually financed from parents • Female and male demographic • DACH Region • Sustainable Lifestyles • Strong LGBTQ presence • Access to Internet • Social Media Active
- 7. THE MARKET 5.11 BillionEUR Total Available Market (TAM) 378 Million EUR Servicable Available Market (SAM) Market Size of decorative cosmetics and skincare products in Germany 2019. Statistics show Germany has a huge market for decorative cosmetics and skincare products and it is projected to grow steadily in the next years. We calculated the amount of potential customers times the average spendings in cosmetics per year to get to the SAM.
- 8. COMPETITION MARKET ANALYSIS Competitors inthe online cosmetics retail sector are static. There are 3 main players which include: Douglas, Sephora, and Flaconi and other fashion retailers adapting to the cosmetics market such as Zalando beauty and ASOS beauty. The competitors with the most market share have shown the least amount of adaptation to trends. Zalando beauty and ASOS beauty still remain under the fashion retailer image. Smaller startup retailers such as Purish have a more modern image but also, are slow to adapt to sustainable brands and a more gender neutral image.
- 9. COMPETITIVE ADVANTAGE . CONTENT DIVERSITY OUR MOVEMENT INFLUENCERDATABASE We differentiate ourselves clearly through the amount of informational content which will be given to consumers. Diversity is key! There is no reason to limit ourselves to one gender or identity. Our platform is for the races. BLENDED. Is a movement that supports righteous causes. We are freedom through makeup. Our beauty influencers are hand- picked to represent BLENDED. And their product portfolio with authentic content.
- 10. THE PROCESS CONSUMERS Our demographic mostlysurfaces through our Social Media presence or campaigns. DROPSHIPPING With drop shipping customers receive the product direct from the brands warehouse. BLENDED.de Consumers can choose from a diverse portfolio of beauty products.
- 11. REVENUE MODEL 15 % 15% 70 % Brands Margin Ads BLENDED. Earns a Margin of 15% on each product sold Additionally we earn approx. 15% more through advertising and content produced for the brands offered on our platform
- 12. THE TEAM Both SurjyaChakraborty and Nicola Crusius founded BLENDED and continue to manage the company. We are strongly networked with freelancers for all areas of our companies necessities. Ranging from graphic designers to social media managers, we have been able to fill all positions for our strategy to succeed. Our mutual partnerships with our influencers give us flexibility with the amount of content and support they produce for BLENDED. Many of our influencers are involved in the conception of our marketing strategy.
- 13. 30.000WEBSITE VISITS IN4 WEEKS AFTER LAUNCH WHAT WE ALREADY ACHIEVED
- 14. 35SUSTAINABLE BRANDS THATWANT TO WORK WITH US WHAT WE ALREADY ACHIEVED
- 15. 26INFLUENCERS THAT PROMOTEOUR BRAND WHAT WE ALREADY ACHIEVED
- 16. 85%OF SURVEY RESPONDENTSFIND OUR IDEA ATTRACTIVE AND SUBMITTED THEIR EMAIL AS POTENTIAL CUSTOMERS WHAT WE ALREADY ACHIEVED
- 17. FUTURE ROADMAP 1 2 3 4 Incorporate Current 2020 PortfolioExpansion Current - November 2020 Webshop Launch November 2020 Marketing Strategy January 2021 BLENDED. is currently in the process of becoming a legal entity. We are consistently creating content with our beauty influencers to give the consumers an insight of what BLENDED. has to offer. Our beauty influencer Database and our brand portfolio is consistently growing. We expect to launch our webshop in November 2020. For us to implement our marketing strategy correctly, we are searching for a first seed investment of 330,000 Euros. This gives us the needed exposure in order to reach our projected revenue 1,500,000 Euros in our first year. WHAT’S NEXT FOR BLENDED?
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