iCrossing Client Summit | Managing reputation in a multichannel world | May 2011Jon Munro
Rising to the challenge of organisational change and true integration across multiple channels. Developing a content strategy and digital ecosystem to support that.
ENTER2011 Managing reputation in a multichannel world | Jan 2011sharewales
A keynote at the International conference on IT and travel and tourism. Given by Jon Munro from Visit Wales, Jason Ryan from iCrossing and Tom Hall from Lonely Planet.
iCrossing summit 2014 | data driven content for destination marketingJon Munro
Promoting and selling places is a content led affair. Destinations often have a whole town, region or country creating, curating and sharing great content. But how do you leverage this powerful ecosystem to achieve specific marketing objectives? How do you find the moments that matter to customers, and scale those out to new audiences?
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
iCrossing Client Summit | Managing reputation in a multichannel world | May 2011Jon Munro
Rising to the challenge of organisational change and true integration across multiple channels. Developing a content strategy and digital ecosystem to support that.
ENTER2011 Managing reputation in a multichannel world | Jan 2011sharewales
A keynote at the International conference on IT and travel and tourism. Given by Jon Munro from Visit Wales, Jason Ryan from iCrossing and Tom Hall from Lonely Planet.
iCrossing summit 2014 | data driven content for destination marketingJon Munro
Promoting and selling places is a content led affair. Destinations often have a whole town, region or country creating, curating and sharing great content. But how do you leverage this powerful ecosystem to achieve specific marketing objectives? How do you find the moments that matter to customers, and scale those out to new audiences?
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
Presntation to Business Network East Midlands - 9th Feb 2010
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.
The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.
Video footage of all presentations to follow soon.
Strategaethau Marchnata Digidol ar gyfer Twristiaeth Treftadaeth yng Nghymru:...RCAHMW
Gwaith Croeso Cymru yw marchnata cyrchfannau a lleoedd. Busnes wedi’i arwain gan gynnwys yw hyrwyddo a gwerthu lleoedd ac, os meddyliwch am y peth, mae yna wlad gyfan sy’n creu, yn curaduro ac yn rhannu cynnwys gwych am Gymru.
Ond sut mae manteisio i’r eithaf ar yr hyn a all fod yn ecosystem gynnwys rymus iawn i helpu i gyflawni amcanion marchnata penodol?
Mae gan Jon Monroe, Pennaeth Arweinyddiaeth Ddigidol Croeso Cymru, brofiad ac arbenigedd yn deillio o fyd cystadleuol teithio a thwristiaeth, ac o arwain tîm digidol Croeso Cymru. Gan ddefnyddio astudiaethau achos diddorol bydd yn egluro ymagwedd y tîm at farchnata digidol wedi’i arwain gan gynnwys, gan ddangos canlyniadau’r ymdrechion hyn, trafod rhai o’r gwersi ymarferol a ddysgwyd ac amlinellu sut gallai hyn gael ei gymhwyso at safleoedd twristiaeth a thwristiaeth treftadaeth.
Digital Marketing Strategies for Heritage Tourism in Wales: Jon Monroe (Visit...RCAHMW
Visit Wales is in the business of destination and place marketing. Promoting and selling places is a content led business and if you think about it they have a whole country creating, curating and sharing some great content about Wales. But how do you leverage what is potentially a hugely powerful content ecosystem to help achieve specific marketing objectives? Jon brings experience and expertise from the competitive world of travel and tourism, and from heading up the Visit Wales digital team. Using interesting case studies he will outline their approach to content led digital marketing, demonstrate the results of those efforts, discuss some of the practical lessons learnt and outline how this might be applied to heritage sites and heritage tourism.
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What does the digital marketing revolution mean for Wales?
1. What does the digital marketing revolution mean for Wales? Jon Munro | Digital Marketing Manager
2. “ It is difficult, indeed dangerous , to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy not just companies but whole countries ” Rupert Murdoch, March 2006
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4. What are “ we ” trying to do? Maintain £3.5 billion contribution to economy Improving Wales ’ reputation on the world stage Addressing persistent stereotypes Budgets and Targets ~£5 million per annum ~£80 million in additional value
5. Consumers are becoming increasingly empowered What they are saying is shaping your brand They are being turned off by one way communication Our world
7. Content Source | flickr | davidking Our content hungry web presence A community of content producers and consumers Offer something to line up against
8. Source | flickr | DeusXFlorida Socialisation Conversation culture Learning to live within it Success is the earned media space still needs to be earned
9. Source | flickr | purplemattfish Integration Online media does not replace offline media Same rules still apply – Awareness to Advocacy Multichannel is best
10. Source | flickr | Julia Manzerova Evaluation Quality of content network Conversation sentiment Beyond site traffic and site conversion
11. Big opportunity for Wales Building on authority Adding credibility Wrapping in the brand
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15. So, what happened? 34m UK adults reached by the campaign 7,500 responded through online video 3m Londoners saw our live digital out of home 19,000 Facebook followers added 196 pieces of content created 128,000 requested views of content 11,500 subscribers via media partnerships 37,000 Brochures Requested 70%+ saw the campaign 100k got involved
16. So why facebook and not our own site? Piers invite goes live Piers is on TV VOD / Online / FB Ads Piers trip Radio/ DOOH FB Ads
17. Digital in a nutshell The right content The right time The right person Customer Journey
18. Content is all we’ve ever had and perhaps all we’ll ever have
19. This is not a complete list! Images Video Itineraries Articles Advice, tips and recommendations Map, routes and trails Blog posts Reviews Conversations and opinions Product data – supporting on site search and retrieval
27. Digtial Tourism Business Project M ore info … Useful Links x3 high quality video ‘explainers ’ x3 high quality video ‘industry case studies’
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29. Like it Link it Tag it Share it Email it Product www.guestlink.co.uk/cymru/ www.facebook.com/visitwales www.twitter.com/visitwales www.youtube.com/visitwales www.flickr.com/visitwales #visitwales [email_address]
30. What does the digital marketing revolution mean for Wales? Thanks | http://www.slideshare.net/flyjon Follow | @flyjon Connect | http://www.linkedin.com/in/jonmunro Contact | jon.munro@wales.gsi.gov.uk Call | 0300 061 6124
31. People | the digital marketing team Search Engine Marketing Team - Paid Search - Natural Search - Network Analysis and Targeting - Content Development Content Integration Team - Front end development - Campaign Integration - Social Media and blogging - Content Development Web System & Database Team - Web marketing platform (CMS) - Hosting - Product (Content) search and retrieval - Evaluation and reporting Amir Ramzan Ceri Thomas Amy Cromwell Bryn Halliwell Craig Goodwin Dale Cooper Chris Au Bill Bone Craig Goodwin Mike Collard Jon & Beth
32. Amir Ramzan Bryn Halliwell Dale Cooper Chris Au Jon & Beth Ceri Thomas Amy Cromwell Craig Goodwin Mike Collard Bill Bone