A talk from the Enterprise Track at AWE Europe 2017 - the largest conference for AR+VR in Munich, Germany October 19-20, 2017 Björn Schwerdtfeger (AR-Experts.de): AR at the Assembly Line - Assessing People, Technology and Business AR has an enormous potential, as we already now. At a car maker, we work on a real world scenario in the real world (not in the lab) and try it out in formative and summative test with a significant number of people - to develop a scalable, mature solution, which works with the people, the technology and the business case. Lately we came to the point that our products moved from Proof of Concept to the productive stage.