This document discusses redefining business ownership through a direct sales model partnering with entrepreneurs to deliver skincare solutions. It notes that traditional business models are changing as power shifts from corporations to individuals in the new social economy. The direct sales model presented provides clinically proven skincare products, a well-established brand, low startup costs, and high profit potential by leveraging social networks. It highlights the financial opportunities and support systems available to those participating in the direct sales program.

1. Redefining Business Ownership
Changing Skin. Changing Lives.
[1]

2. Partnering with Entrepreneurs
to Deliver Breakthrough Skincare Solutions
and Substantial Income Potential
[2]

3. Convergence is Creating New Business
Opportunities
$2.9+ Billion Spent
Breakthroughs
Annually on
In Skincare
Anti-Aging Skincare
Products
TRADITIONAL
Business Models are
CHANGING
Shift in
Rise of the
Power from
Social
Corporations to
Economy
Individuals
[3]

4. The Right Business Model,
at the Right Time, in the Right Market
Products Brand Presence
Clinically Proven Solutions Established Brand That Works
That Deliver Results for You
Direct Sales Model with Low Cost of Support to Monetize the Value of
Entry, High Profit Potential Your Network
Channel Profit
[4]

5. Products
The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the
individual. Rodan + Fields® makes no guarantee as to the results you may experience.
[5]

6. An Opportunity to Participate
in a Multi-Billion Dollar, Growing Market
Skincare Is the #1 Defense
Against the Appearance
of Aging
84% of Women Feel Pressure to
Look Younger
Many Consumers Are Dissatisfied
with Their Current Products
84% of Women in Their 20s
Are Concerned About Aging
100% of Women Want to Look
Younger than their Years
Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010
[6]

7. A Synergistic Approach to Skincare
MACRO Exfoliator™ with
DOC-SMART™
REDEFINE Regimen
Comprehensive This Ultimate At-Home
Regimen Helps Skincare Experience
Prevent and Sweeps Away a Week’s
Reduce the Worth of Dulling Dead
Visible Signs Skin Cells for Healthier-
of Aging Looking and More
Luminous Skin
 Based on the Doctors’ 50+ years of collective experience, this approach
combines the right ingredients, in the right formulations, in the right order
 No prescription required, 60-day satisfaction guarantee
[7]

8. 4 Week Clinical Results
BEFORE
AFTER
Results After 4 Weeks Using Rodan + Fields MACRO Exfoliator Once Weekly and REDEFINE Regimen Daily. Results May Vary. [8]

9. Transformative Results*
BEFORE AFTER
*After 1 Use of Rodan + Fields MACRO Exfoliator and Cooling Gels
*After 4 Weeks Using Rodan + Fields MACRO Exfoliator Once Weekly and REDEFINE Regimen Daily
[9]

10. Brand Presence
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11. Established Brand
with Significant Media Coverage
Print Television Web
More Media Coverage
than Any Other Direct Selling Company
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising [ 11 ]

12. Social Media Buzz
26,000+ Likes A potential reach of
over 6,370,000 people
Almost 1000 In the last quarter alone,
retweets over 11,600 mentions
Lifetime views In 2012, 320,990 minutes
were watched,
Including Skinpact,
Coffee with Nurse Mary, more than one year of video content
Business Videos, 519,040
Product Videos
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13. Channel
[ 13 ]

14. Our Direct Sales Model
Focuses on Where the Power Resides
2012
Direct Sales
DSA Powerhouse
2007
Retail Sales
A Leading Clinical Skincare Line in Prestige Department Stores
[ 14 ]

15. A Unique Model
LOW Cost of Entry HIGH Profit Potential
 Leverage Your Network  Recoup Your Start-Up Costs
 Share the Product in the First Month
 Scale Efficiently and Quickly  Long-Term Residual Income
 No Product Inventory  Unlimited Earning Potential
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16. Leverage the Exponential Value of
YOUR Network
YOU
 Multiple “Generations” of Connections Drives Incremental Opportunities
 Technology Enables Leverage, Speed and Duplication
 Multiple Sources of Income: Sales and Commissions
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17. Proven, Turnkey Business Support
Customer Care Assessment Tools Training
Email and Phone Sophisticated Ongoing Skincare
Access to Registered “Prescription” Tools and Award-Winning
Nurses with and Guidelines for Business Education
Dermatology Experience Determining From Leaders in
Skincare Needs the Field
[ 17 ]

18. Building Your Business Anytime, Anywhere
Pulse
Mobile
R+F
Catalog
Mentors
Magazine
Solution
Tool
Macro E
ia App
[ 18 ]

19. A Business Opportunity
for People with Diverse Backgrounds
Stay-at-Home Mother and Wife of Former Major League Baseball Player
Country Music Writer | Corporate Chief Financial Officer | Aesthetician
Elementary School Teacher | Luxury Real Estate Agent | Attorney
Home-Schooling Mom | Pharmaceutical Sales Representative
Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist and
Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer
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20. Profit
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21. Start Your Own Business Today
It Takes Just Minutes to Get Started
BIG BUSINESS RFX EXPRESS
LAUNCH KIT $695 BUSINESS KIT $995
Also available: $395 Personal Results Kit and the $45 Business Portfolio.
Kit contents subject to change.
[ 21 ]

22. Immediate Rewards
Fast Start Program
Offers you the opportunity to earn an
immediate return and more on your initial
start-up cost.
Plus, achieve the iStart Program for
the opportunity to earn a new iPad.
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23. Road to RFX
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24. Redefining Business Ownership
Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC makes
no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate. Each Consultant’s
business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income Disclosure
Statement on our website: www.rodanandfields.com/images/archives/2011-Income-Disclosure-Statement.pdf
Changing Skin. Changing Lives.
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