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Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   CONFIDENTIAL   [1]
Partnering with Entrepreneurs to
Deliver Breakthrough Skincare Solutions
    and Substantial Income Potential

                                     CONFIDENTIAL   [2]
Convergence is Creating New Business Opportunities

+$2.5 Billion Spent
                                                 Breakthroughs
   Annually on
                                                   In Skincare
    Anti-aging



                         TRADITIONAL
                      Business Models are
                           OBSOLETE


                                                   Shift in
   Rise of the
                                                Power from
     Social
                                               Corporations to
    Economy
                                                 Individuals
                                                          CONFIDENTIAL   [3]
The Right Business Model,
at the Right Time, in the Right Market

Products                             Presence
Clinically Proven Solutions          Trusted Dermatologists,
That Deliver Results                 Established Brand




Support                              Direct Sales Model
to Monetize                          with Low Cost
the Value                            of Entry,
of Your Network                      High Profit Potential

Programs                             Profit
                                                               CONFIDENTIAL   [4]
Products




           CONFIDENTIAL   [5]
Dermatologist’s House Call


      Anti-age               Unblemish




      Reverse                Soothe
An Opportunity to Participate
in a Billion Dollar, Growing Market


                                               U.S. Spending on Anti-Aging Skincare


                                                                              $5.0 Billion
                                                              Significant
                                                           Market Expansion

                                                $2.5 Billion




                                                  2009                           2015




Source: Euromonitor, Global Industry Analyst

                                                                                             CONFIDENTIAL   [6]
Anti-Age Regimen


Anti-age                  For Wrinkles, Pores, and Loss of
                          Firmness

                          Step Product
                           1     Daily Cleaning Mask
                           2     Pore Minimizing Toner
                          3am    Triple Defense Treatment SPF 30
                          3pm    Overnight Restorative Cream


           The right ingredients, in the right formulation, in the
                                right order
Anti-Age Regimen


Anti-age




  Cynthia


                    Before            After
                   Results after 4 Weeks
Anti-Age Regimen


Anti-age




  Steve


                    Before           After
                   Results after 6 Months
Reverse Regimen


Reverse                   For Brown Spots, Dullness, and
                          Sun Damage

                          Step Product
                            1    Deep Exfoliating Wash
                            2    Skin Lightning Toner
                            3    Skin Lightning Treatment
                            4    Environmental Shield SPF 55


           The right ingredients, in the right formulation, in the
                                right order
Reverse
Unblemish Regimen


 Unblemish               For Acne and Post-Acne Marks

                         Step Product
                           1    Acne Treatment Sulfur Wash
                           2    Spot Fading Toner
                           3    Dual Intensive Acne Treatment
                           4    Oil Control Lotion SPF 20


          The right ingredients, in the right formulation, in the
                               right order
Unblemish Regimen


Unblemish




  Danielle


                    Before           After
                    Results after 8 Weeks
Unblemish Regimen


Unblemish




    Matt



                     Before           After
                    Results after 8 Weeks
Soothe Regimen


                          For Sensitive, Irritated Skin, and
                          Facial Redness
Soothe
                          Step Product
                            1    Gentle Cream Wash
                            2    Sensitive Skin Treatment
                            3    Moisture Replenishing Cream
                            4    UVA/UVB SPF 15 Sunscreen


           The right ingredients, in the right formulation, in the
                                right order
Soothe Regimen


Soothe




   William




                  Before           After
                   Results after 24 Hours
Presence




           CONFIDENTIAL   [ 11 ]
Trusted Dermatologists

 Two of the Most Recognized
 Names in Skincare

                                  “                       dream
                                      A A A dermatological dream team
                                        dermatological’sDream Team
                                          Dermatological Health team.
                                              — Women
                                                                               ”
                                             -Women’s Health
                                         -Womens’ Health


                                 Successful Entrepreneurs
                                 Trained at Stanford University School of
                                  Medicine
                                 Creators of Proactiv®, the World’s Most
                                  Successful Acne Treatment
                                 Redefined the Market for Acne Skincare,
                                  Redefining Anti-aging Skincare




                                                                       CONFIDENTIAL   [ 12 ]
Established Brand with Significant Media Coverage




    Print                                            Television                             Web

                                         More Media Coverage
                             Than Any Other Direct Selling Company
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising         CONFIDENTIAL   [ 13 ]
Profit




         CONFIDENTIAL   [ 14 ]
Our Direct Sales Model
Focuses on Where the Power Resides




                   2010
                   Direct Sales
                   the   Rising Star in Direct Sales


2007
Retail Sales
A Leading Clinical Skincare Line in Prestige Department Stores
                                                        CONFIDENTIAL   [ 15 ]
Award Winning Industry Leader

                                                  2010 Rising Star Award

                                                                        The Rising Star Award is
                                                                        designed to recognize up-and-
                                                                        coming direct selling companies
                                                                        that have dedicated themselves
   Celebrating 100 Years of Success                                     to achieving a high standard of
                                                                        excellence in business
Salesforce Development                                                  operations
         Award

                                  Product Innovation                Marketing & Sales
                                        Award                         Campaigns




     Market Development
2011 Program                                                              Skinapolooza &
                                                                     2012 Skintervention Tours
     Pulse Business                   Anti-Age Lip Renewing
2010 Management Suite            2012 Serum & AMP MD Roller          2012 Age-O-Meter
A Unique Model


     Leverage Your Network
     Share the Product
     Scale Efficiently and Quickly
     No Product Inventory


 LOW     Cost of Entry                HIGH    Profit Potential

                                          Return on Your Investment
                                           in the First Month
                                          Long-Term Residual Income
                                          Unlimited Earning Potential



                                                                    CONFIDENTIAL   [ 16 ]
Leverage the Exponential Value of Your Network




                                    you



     Multiple “Generations” of Connections Drives Incremental Opportunities
     Technology Enables Leverage, Speed and Duplication
     Multiple Sources of Income: Sales and Commissions


                                                                       CONFIDENTIAL   [ 17 ]
Programs




           CONFIDENTIAL   [ 18 ]
Proven, Turnkey Business Support


     Customer Care             Assessment Tools       Training
     Email and Phone           Sophisticated          Ongoing Skincare
     Access to Registered      “Prescription” Tools   and Business
     Nurses with               and Guidelines for     Education From
     Dermatology               Determining            Leaders in
     Experience                Skincare Needs         the Field



 Business System

                            Comprehensive Online and Offline Tools
                            to Run Your Business Anytime, Anywhere




                                                                         CONFIDENTIAL   [ 19 ]
A Business Opportunity
for Entrepreneurs with Diverse Backgrounds

   Stay-at-Home Mother and Wife of Former Major League Baseball Player
 Country Music Writer | Corporate Chief Financial Officer | Aesthetician
    Elementary School Teacher | Luxury Real Estate Agent | Attorney




        Home Schooling Mom| Pharmaceutical Sales Representative
    Beauty Industry Marketing Executive | General Contractor / Builder
 Former Professional Figure Skater | Public Relations Executive | Artist and
 Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

                                                                         CONFIDENTIAL   [ 20 ]
Start Your Own Business Today


                                It Takes Minutes to Get Started

                                   Complete Online Application
                                   Choose Your Product




                                    IMMEDIATE…
                         … Creation of Personalized Storefront
                         … Access to Business Tools
                         … Delivery of Display Products and Materials



                                                                  CONFIDENTIAL   [ 21 ]
Incentive
Trips and a
 Lexus Car
  Program
The Right Business Model,
at the Right Time, in the Right Market

Products                             Presence




Programs                             Profit
                                                CONFIDENTIAL   [ 22 ]

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Rodan + Fields, a Lucrative, Work from Home Business

  • 1. Redefining Business Ownership Changing Skin. Changing Lives. CONFIDENTIAL [1]
  • 2. Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions and Substantial Income Potential CONFIDENTIAL [2]
  • 3.
  • 4. Convergence is Creating New Business Opportunities +$2.5 Billion Spent Breakthroughs Annually on In Skincare Anti-aging TRADITIONAL Business Models are OBSOLETE Shift in Rise of the Power from Social Corporations to Economy Individuals CONFIDENTIAL [3]
  • 5. The Right Business Model, at the Right Time, in the Right Market Products Presence Clinically Proven Solutions Trusted Dermatologists, That Deliver Results Established Brand Support Direct Sales Model to Monetize with Low Cost the Value of Entry, of Your Network High Profit Potential Programs Profit CONFIDENTIAL [4]
  • 6. Products CONFIDENTIAL [5]
  • 7. Dermatologist’s House Call Anti-age Unblemish Reverse Soothe
  • 8.
  • 9. An Opportunity to Participate in a Billion Dollar, Growing Market U.S. Spending on Anti-Aging Skincare $5.0 Billion Significant Market Expansion $2.5 Billion 2009 2015 Source: Euromonitor, Global Industry Analyst CONFIDENTIAL [6]
  • 10.
  • 11. Anti-Age Regimen Anti-age For Wrinkles, Pores, and Loss of Firmness Step Product 1 Daily Cleaning Mask 2 Pore Minimizing Toner 3am Triple Defense Treatment SPF 30 3pm Overnight Restorative Cream The right ingredients, in the right formulation, in the right order
  • 12. Anti-Age Regimen Anti-age Cynthia Before After Results after 4 Weeks
  • 13. Anti-Age Regimen Anti-age Steve Before After Results after 6 Months
  • 14. Reverse Regimen Reverse For Brown Spots, Dullness, and Sun Damage Step Product 1 Deep Exfoliating Wash 2 Skin Lightning Toner 3 Skin Lightning Treatment 4 Environmental Shield SPF 55 The right ingredients, in the right formulation, in the right order
  • 16. Unblemish Regimen Unblemish For Acne and Post-Acne Marks Step Product 1 Acne Treatment Sulfur Wash 2 Spot Fading Toner 3 Dual Intensive Acne Treatment 4 Oil Control Lotion SPF 20 The right ingredients, in the right formulation, in the right order
  • 17. Unblemish Regimen Unblemish Danielle Before After Results after 8 Weeks
  • 18. Unblemish Regimen Unblemish Matt Before After Results after 8 Weeks
  • 19. Soothe Regimen For Sensitive, Irritated Skin, and Facial Redness Soothe Step Product 1 Gentle Cream Wash 2 Sensitive Skin Treatment 3 Moisture Replenishing Cream 4 UVA/UVB SPF 15 Sunscreen The right ingredients, in the right formulation, in the right order
  • 20. Soothe Regimen Soothe William Before After Results after 24 Hours
  • 21. Presence CONFIDENTIAL [ 11 ]
  • 22. Trusted Dermatologists Two of the Most Recognized Names in Skincare “ dream A A A dermatological dream team dermatological’sDream Team Dermatological Health team. — Women ” -Women’s Health -Womens’ Health  Successful Entrepreneurs  Trained at Stanford University School of Medicine  Creators of Proactiv®, the World’s Most Successful Acne Treatment  Redefined the Market for Acne Skincare, Redefining Anti-aging Skincare CONFIDENTIAL [ 12 ]
  • 23. Established Brand with Significant Media Coverage Print Television Web More Media Coverage Than Any Other Direct Selling Company Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising CONFIDENTIAL [ 13 ]
  • 24. Profit CONFIDENTIAL [ 14 ]
  • 25. Our Direct Sales Model Focuses on Where the Power Resides 2010 Direct Sales the Rising Star in Direct Sales 2007 Retail Sales A Leading Clinical Skincare Line in Prestige Department Stores CONFIDENTIAL [ 15 ]
  • 26. Award Winning Industry Leader 2010 Rising Star Award The Rising Star Award is designed to recognize up-and- coming direct selling companies that have dedicated themselves Celebrating 100 Years of Success to achieving a high standard of excellence in business Salesforce Development operations Award Product Innovation Marketing & Sales Award Campaigns Market Development 2011 Program Skinapolooza & 2012 Skintervention Tours Pulse Business Anti-Age Lip Renewing 2010 Management Suite 2012 Serum & AMP MD Roller 2012 Age-O-Meter
  • 27. A Unique Model  Leverage Your Network  Share the Product  Scale Efficiently and Quickly  No Product Inventory LOW Cost of Entry HIGH Profit Potential  Return on Your Investment in the First Month  Long-Term Residual Income  Unlimited Earning Potential CONFIDENTIAL [ 16 ]
  • 28. Leverage the Exponential Value of Your Network you  Multiple “Generations” of Connections Drives Incremental Opportunities  Technology Enables Leverage, Speed and Duplication  Multiple Sources of Income: Sales and Commissions CONFIDENTIAL [ 17 ]
  • 29. Programs CONFIDENTIAL [ 18 ]
  • 30. Proven, Turnkey Business Support Customer Care Assessment Tools Training Email and Phone Sophisticated Ongoing Skincare Access to Registered “Prescription” Tools and Business Nurses with and Guidelines for Education From Dermatology Determining Leaders in Experience Skincare Needs the Field Business System Comprehensive Online and Offline Tools to Run Your Business Anytime, Anywhere CONFIDENTIAL [ 19 ]
  • 31. A Business Opportunity for Entrepreneurs with Diverse Backgrounds Stay-at-Home Mother and Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician Elementary School Teacher | Luxury Real Estate Agent | Attorney Home Schooling Mom| Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer CONFIDENTIAL [ 20 ]
  • 32. Start Your Own Business Today It Takes Minutes to Get Started  Complete Online Application  Choose Your Product IMMEDIATE… … Creation of Personalized Storefront … Access to Business Tools … Delivery of Display Products and Materials CONFIDENTIAL [ 21 ]
  • 33.
  • 34.
  • 35. Incentive Trips and a Lexus Car Program
  • 36. The Right Business Model, at the Right Time, in the Right Market Products Presence Programs Profit CONFIDENTIAL [ 22 ]

Editor's Notes

  1. The doctors are now revolutionizing skin care once again! They have taken the concept of multi-med therapy that they pioneered with Proactiv and have applied it to four new regimens: Anti-Age, Reverse, Unblemish, and Soothe therapies. Each of these regimens provides the right ingredients, in the right formulation, in the right order to achieve clinically verified results that dramatically improve skin health. Through these regimens people now can achieve results at home that were previously only available through office visits with dermatologists – that’s why we call our regimens the “Dermatologist's House Call”.Let’s briefly examine each of these regimens starting with Anti-Age….
  2. Young skin has healthy amounts of collagen and elastin fibers, keeping it firm and supple. Physiological changes, environmental factors (especially sun exposure) and detrimental lifestyle choices like smoking, all contribute to ours skin’s loss of these supportive fibers as we age. With a reduction of collagen and elastin, we see sagging, wrinkles and noticeably enlarged pores. Thankfully, the right skincare can support the natural processes that help skin visibly maintain its structure and defend against the effects of time and the environment. The end result: a visibly firmer, more radiant and youthful complexion.Treatment is as easy as 1,2,3! Your daily treatment starts with Step 1 where you clean your skin with the Daily Cleaning Mask, followed by Step 2 the Pore Minimizing Toner, and Step 3am the Triple Defense Treatment SPF 30. In the evening you apply Step 3pm the Overnight Restorative Cream. It’s that simple to achieve great looking skin at every age!Let’s take a look at some before and after pictures of actual Rodan + Fields customers and I’m sure you will agree the results are nothing short of astonishing!
  3. This is Cynthia – notice the huge reduction in wrinkles under her eyes and the very noticeable reduction on her crows feet. You can also see a significant improvement around the upper eye lid area. What is particularly notable is that these results were achieved after only 4 weeks of treatment with Rodan + Fields Anti-age Regimen!Cynthia’s results are impressive but are not unique. Rodan + Fields conducts independent clinical studies to verify the effectiveness of their products. In fact, 100% of participants in the clinical study saw improvement in skin texture and 89% saw improvement in fine lines in only 8 weeks.Women are not the people that are concerned about aging – men increasingly want to look more youthful and vital.
  4. Meet Steve – Steve used Rodan + Fields Anti-age Regimen to wipe away years from his apparent age. Notice the significant reduction in wrinkles around his eyes, his neck, chin, and forehead. Some of the most visible improvements also come from improved skin tone and radiance. You have to admit that Steve really does look younger and healthier with just 6 months of treatment with the Anti-age Regimen.While Steve’s improvements are very visible his results are not unique either. 84% of participants in the clinical study experienced an overall improvement and on average, there was a 54% improvement in skin radiance and a 51% improvement in even skin tone.Finally, let’s meet Alison…
  5. With triggers such as genetics, stress, and hormones, acne is the most frequently diagnosed condition by dermatologists and affects nearly 85% of people at some point in their lives. Acne is not just a teenage concern; in fact, it affects approximately 30-40% of adult women.Whatever your age, the psychological impact can be significant. People with acne suffer from embarrassment, frustration, and low self-esteem. Fortunately, while not curable, acne is treatable, controllable, and preventable.The Unblemish regimen is continuous solution that interrupts the acne cycle – clogged pores, trapped oil, bacterial attack, inflammation, and hyper-pigmentation. With daily use over the entire face, this pharmacological-grade regimen helps stop pimples, blackheads and post-acne dark marks from making an unwelcome appearance on your face – and in your life. Treatment is as easy as 1,2,3,4! Your daily treatment starts with Step 1 where you clean your skin with the Acne Treatment Sulfur Wash, followed by Step 2 the Spot Fading Toner, and Step 3 the Dual Intensive Acne Treatment, and Step 4 the Oil Control Lotion SPF 20. These simple four steps is all it takes to prevent breakouts and to have a clearer and more even skin tone!Let’s take a look at some more before and after pictures of actual Rodan + Fields customers and I’m sure you will agree the results are absolutely noteworthy!
  6. This is Danielle – notice that her active blemishes have been virtually eliminated and she has significantly reduced the number and severity of her post-acne dark spots after only 8 weeks of treatment with Rodan + Fields Unblemish Regimen.As we discussed earlier, Rodan + Fields conducts independent clinical studies that measure the effectiveness of our treatments. The Unblemish study indicated that acne was decreased by 60% after only 6 weeks of treatment – a very significant reduction considering that the blemish cycle is between 4 to 6 weeks in duration.
  7. Matt also experienced a significant reduction in blemishes and post-acne dark spots after 8 weeks of treatment with Unblemish. The clinical study also demonstrated that 60% of the participants saw a decrease in dark spots after only 6 weeks of treatment!
  8. Yes, the beauty editors are obsessed with us but we also have the DSA watching. The DSA is the watch dog agency for our industry. They have gone on record by saying that Rodan + Fields is THE company to watch. Never before has a billion dollar brand gone from retail to direct sales. They have actually created a special board position for our president Lori Bush.