Braaihacker is a platform that markets braai and bbq products in an educational and review format.

1. The
Value Proposition.

2. History.
• Started: Something fun (21 February 2014).
• Started with the concept on Twitter.
• Got a logo designed.
• Quickly became influential and successful.
• Measured by 10 followers a day, selling branded t-
shirts, having opinion count, covering events,
building relationships with industry heavyweights.
• Expanded brand to other platforms.
• Use it to prove my social media theories.
• Serves as a case study to my customers and
students.

3. Stats (9 months).
• 635 Twitter followers (following 6) & growing daily.
• 499 Facebook fans.
• 5062 Instagram followers.
• 1 charity event.
• 4 braai events with the National Braai Team.
• First braai competition.
• 1 pilot episode shot for the first season.
• 3 Big braai brands reached out to work with us.
• First video close to 1000 views (organically).
• Nationwide footprint.
• 120 avg impressions of a tweet.

4. Influence of the brand.

5. Influence of the brand.

6. Influence of the brand.

7. Influence of the brand.

8. Engagement Rate on Products High.

9. 12.5% engagement rate.

10. 23% Engagement Rate.

11. Influence of the Brand (7.4% er).

12. Influence of the brand.

13. 22% engagement rate.

14. Influence of the brand.

15. Influence of the brand.

16. Influence of the brand.

17. Social Proof

18. Calibre/level of content creation.

19. Facebook audience.

20. Twitter audience.

21. Twitter Stats.

22. Braai presence on Twitter.

23. Youtube performance: First video.

24. Marketing plan.
• Youtube webshow (Co-sponsors/ Braaihacker show).
• Professionally filmed and edited video.
• Careful brand placements.
• Strong, clear Call to Action.
• Driving brand awareness.
• Driving sales.
• Feet into stores.
• How will this be achieved?

25. Show elements.
• 5 seconds teazer.
• Professionally edited/produced intro (constant).
• Presentations of ingredients.
• Making fire (stunts and product reviews)
• Quickfire 5 interview with celeb/artist.
• Braaing.
• Serving/plating.
• Eating w/ guest.
• Craftbeer reveal.
• Wine pairing.
• Weekly competition question
• Call to action
• Credits/subscriber ask.

26. Show elements.
• Weekly competition question
• Call to action
• Credits/subscriber ask.

27. Psychology behind elements.
• Ads allow teazer to draw viewer into video.
• The level of production aims to professionalism.
• Ingredients allow for beautiful video footage.
• Each episode focuses on a diff. fire method/product
• The interviews designed to add magnetism.
• Braaing allows for great video footage
• Serving/plating allows for a great still and photos.
• Eating with guest appeals to hospitality of show.
• Craftbeer reveal – taste comparisons.
• Wine pairing – allows to reach the sophisticated.
•

28. Psychology behind elements.
• Competition drives comments and shares.
• The business is done with the call to action.
• Subscribers allow the platform to grow.

29. Pilot episode.

30. Show planning.
• 5 min per episode, max.
• 12 episodes in first season.
• 1 episode posted each week.
• Call to action/offer only available for 7 days.
• The #AskBraaihacker show to promote the season.
• A big Weber as prize for end of season.
• Comp entries by sharing/retweeting and
commenting.
• ‘Behind the scenes’ footage to create hype.

31. Success projections
• Looking for 10k views per video.
• With social media we will get lots of exposure.
• Sales and brand awareness.
• 10% growth on social media platforms per week.
• Leveraging the platforms of our guests.

32. Who has expressed interest as guests?
• Braaiboy.
• Barry Hilton
• Boerbeque
• BraaiVenote

33. What are the costs involved?
• Standalone episodes: R17,500 (Not preferred)
• One season: R60,000/m for 3 months.
• 2 co-sponsors: R30,000/m each for 3 months.
• 3 co-sponsors: R25,000/m each for 3 months.

34. Other projects.
• Braai competitions.
• Product reviews.
• Classes and taste exhibits.
• In store demos.

35. Who am I looking to do business with?
• Butcheries (Food Lovers Market, Hokaai etc.)
• Braai hardware products/equipment (Weber).
• Braai gadgets.
• Spices (Ina Paarman, Spices for Africa).
• Meat products (BRM, Escort etc).
• VAT Registered companies.

36. How can I be contacted?
• Braaihacker.com
• Twitter.
• Facebook.
• Youtube.
• Instagram.