Bipin Kumar Jha has over 11 years of experience in market research. He has a B.A. from LNMU and has experience across many industries including IT, telecommunications, automobiles, retail, finance, pharmaceuticals, and FMCG. He has experience conducting various types of market research studies such as usage and attitude studies, new product development, concept evaluation, communication evaluation, and usability studies. He has worked with a wide range of respondents from CEOs to consumers across socioeconomic classes. He has led over 100 focus groups and 500 in-depth interviews. Some of the clients he has worked with include Microsoft, Motorola, Nokia, BMW, GM, Maruti, Hyundai, Intel