Every single decision we take is driven by an emotion or an instinct. The question is, which emotions are driving your customers? Because depending on which one, its either driving them to stay, complete the purchase or leave. In this session Neil will give you an insight into how Biometrics is helping the CRO sector to evolve into one that optimises for customers emotions and not just for website usability.

1. BIOMETRICSTHE EVOLUTION OF OPTIMISATION

2. TOP
BOTTOM

3. RIGHT LEFT

6. OPTIMISATION

7. EVOLUTION

11. OPTIMISATION 3.0

15. BIOMETRICS
IT’S EVERYWHERE

16. Facial expression
analysis
Measure your customers emotions

17. GSR
(Galvanic Skin Response)
Measure the intensity of your customers
emotional arousal

18. EEG
(Electroencephalography)
Measures your customers engagement
and motivation

19. Pupil dilation
Measure your customers arousal

20. Eye tracking
Track eye movements to see
what your customers are seeing
and not!

21. Arousal vs Valence

29. transactions
50,000

30. transactions
50,000 21
days

31. transactions
50,000 21
days
1.98%
uplift

32. transactions
50,000 21
days
1.98%
uplift
99.47%
probability of uplift

33. BIOMETRICAL
EXPERIMENT

36. T
BIOMETRICSTHE EVOLUTION OF OPTIMISATION
neil@endlessgain.com