Bio In A Nut Shell
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This document outlines a branding strategy for a television network. It defines the target demographic as 40% female and 60% male. It recommends aligning all assets and resources towards consistent growth strategies. The brand will be supported by different genres of content, including a sustainable 25% presence of programming in primetime slots. The brand's personality is described as personal, moving, authentic, and close among other traits.
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Bio In A Nut Shell
- 1. Miami, FL June 2011
- 2. DEFINING THE PLAYING FIELD TARGET DEMO AND COMPETITION 40% 60% COMPETITORS DEFINED BY DEMO + CONTENT 1
- 3. WHAT’S NEXT ALIGN ALL ASSETS AND RESOURCES TOWARDS A CONSISTENT AND SUSTAINABLE STRATEGY OF GROWTH. 2
- 4. THE BRAND CONSISTENTLY SUPPORTED BY THE CONTENT 3
- 5. CONTENT BY GENRE SUSTAINABLE PRESENCE ON THE GRID (*) 25% 42% 33% % of timeslots in primetime grid 4
- 6. THE BRAND LENS PERSONAL MOVING AUTHENTIC VIVIR PARA CONTARLO (LIVE TO TELL) CLOSE ENTERTAINING EMPATHETIC INTENSE ASPIRATIONAL RELIABLE INSPIRING CREDIBLE COMMITTED 5
- 7. 6
- 8. THE BRAND LANGUAGE BIOGRAPHY CELEBRITY POWER LIFE EXPERIENCES 7
- 9. THE BRAND LANGUAGE 8
- 10. THE BRAND LANGUAGE 9
- 11. THE BRAND LANGUAGE 10