1. &IMPROVEMENT
MEASUREMENT
B i l a l S u c c a r , C h a n g e A g e n t s
B U I L D I N G I N F O R M A T I O N M O D E L L I N G
S U S T A I N A B L E D E S I G N T H R O U G H
BIM PE RFORMANC E
S e m i n a r a n d W o r k s h o p a t t h e U n i v e r s i t y o f M a l a y a
K u a l a L u m p u r | A p r 2 3 , 2 0 1 3

2. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
What is BIM performance?
How to measure BIM performance
How to improve BIM performance
focus of this presentation
introductory principles
presentation outline

3. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
Bui l di ng Inf ormati on
M odel l i ng i s a set of
t ech n ol og i es, p r oces ses
a n d p ol i ci es enabl i ng
mul t i pl e st akehol ders t o
col l a b or a t i vel y d es i g n ,
con s t r u ct a n d op er a t e a
f aci l i t y i n v i rt ual space

4. What is BIM Performance?
S E C T ION 1

5. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
unique outcomes
clash detection
code checking
constructability of
complex geometries…
coordinated drawings
improved prefabrication
more accurate costs…
w hat i s BIM
p erf ormance ?
improved outcomes
it is the ability to deliver
BIM-enabled outcomes:

6. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
w hat i s BIM
p erf ormance ?
It is the ability to
generate more output
with the same input
better design
better quality
better service…
less rework
less physical waste
less conflict  waste
of time…
increase productivity
reduce waste

7. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
w hat i s BIM
p erf ormance ?
it is the ability to
improve certainty
cost certainty
time certainty…
thermal analysis
carbon foot print…
construction sequencing
collaborative workflows…
enable fast tracking
reduce environmental
impact

8. PERFORMANCE MEASUREMENT
S E C T ION 2

9. How do you measure
BIM PERFORMANCE?
and w hy i t i s i mportant

10. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
BIM performance measurement overview
Individuals
Organizations
Markets
competency
capability
& maturity
maturity
for education
& professional
development
measurement
scales
what is
measured
how are
results used
for developing
implementation
strategies
for developing
guides, protocols
& mandates
practitioners,
students &
educators
who most
benefits
management,
internal BIM
leaders & HR
government
& industry
associations

11. INDIVIDUAL BIM COMPETENCY
what is and how to measure

12. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
individual BIM competency
n u m b e r / t y p e s
o f B I M p r o j e c t s
i n v o l v e d i n
BIM Skill
t h e B I M t o o l s
t h e y k n o w
h o w t o u s e
c o n s t r u c t i o n
k n o w l e d g e ,
c o l l a b o r a t i v e
p r o c e s s e s ,
m o d e l - b a s e d
w o r k f l o w s ,
t e a m d y n a m i c s ,
a p p l i c a b l e
s t a n d a r d s ,
d a t a e x c h a n g e
p r o t o c o l s ,
e t c …
easy to measure
BIM Knowledge BIM Experience
difficult to measure easy to measure
As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013

13. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
BIM COMPETENCIES
8
sets
an integrated
approach to BIM
competency
assessment,
acquisition and
application
(Succar et al., 2013)
image: BIMexcellence.net

14. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
8
sets
56
topics Component Development
Library Management
Standardization & Templates
Technical Training
System and Process Testing
Guides and Manuals

15. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
8
sets
56
topics
Collaboration
Facilitation
Project Management
Team Management
Workflow Management

16. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
Leadership
Strategic Planning
Organizational Management
Business Development
Client Management
Partnership and Alliancing
the ability to identify the business
benefits of BIM Collaboration on a
large project
the ability to develop a detailed
BIM Implementation Strategy for
an organization
8
sets
56
topics
100s of
structured BIM
competencies
e x a m p l e 1
e x a m p l e 2

17. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
COMPETENCY INDEX
FIVE COMPETENCY LEVELS
from none to expert

18. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
COMPETENCY MATRIX
co mpeten c y di stri buti on
across t he f i v e l ev el s
u s i n g B I M e x c e l l e n c e . n e t

19. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
SKILL BENCHMARKS
FIL T E RE D BY T YPE & L OC AT ION
u s i n g B I M e x c e l l e n c e . n e t

20. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
COMPETENCY MAP
individual
u s i n g B I M e x c e l l e n c e . n e t

21. measuring
ORGANIZATIONAL
CAPABILITY & MATURITY

22. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
BIM capability
t h e a b i l i t y t o
p e r f o r m a t a s k o r
d e l i v e r a B I M s e r v i c e
t h e d e g r e e o f e x c e l l e n c e
i n p e r f o r m i n g a t a s k o r
d e l i v e r i n g a B I M s e r v i c e
BIM maturity
st af f compet en c y
organi zat i onal sy st ems
model - based abi l i t i es
Organization Ability
past perf ormance

23. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
measuring BIM Capability
t hree st ages based on
mi ni mum abi l i t y

24. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
measuring BIM Maturity
f i v e l ev el s of ex cel l en c e
w i t hi n each capabi l i t y

25. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
T h e r e a r e t e n s o f
o r g a n i z a t i o n a l
s y s t e m s t h a t c a n
b e a s s e s s e d
slide 1 of 3
B I M e x c e l l e n c e . n e t

26. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
slide 2 of 3
T h e r e a r e t e n s o f
o r g a n i z a t i o n a l
s y s t e m s t h a t c a n
b e a s s e s s e d
B I M e x c e l l e n c e . n e t

27. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
slide 3 of 3
T h e r e a r e t e n s o f
o r g a n i z a t i o n a l
s y s t e m s t h a t c a n
b e a s s e s s e d
B I M e x c e l l e n c e . n e t

28. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
PROJECT PERFORMANCE
through Model - Use Met ri cs
no BIM utopian BIM

29. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013

30. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
C OMPARING
3 PROJE C T S
PAST PERFORMANCE
e.g. C ost C ertai nty
a c r o s s p r o j e c t s

31. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
C OMPARING
5 ORGANIZATIONS
e.g. C ost C ertai nty
a c r o s s o r g a n i z a t i o n s o r u n i t s
PAST PERFORMANCE

32. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
integrated BIM performance
t hrough an assessment py rami d

33. As presented by Bilal Succar at the University of Malaya, Kuala Lumpur - April 23, 2013 | © Change Agents AEC pty ltd, 2013
O r g a n i s a t i o n a l R e a d i n e s s t o I m p l e m e n t B u i l d i n g
I n f o r m a t i o n M o d e l l i n g : A f r a m e w o r k f o r d e s i g n
c o n s u l t a n t i n M a l a y s i a , A h m a d T a r m i z i H a r o n
a M al ay si an perspect i v e

34. measuring
MARKET MATURITY

35. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
how t o measure
Market M aturi ty
Assess the contents of
important BIM guides and
other publications
Assess whether BIM guides,
protocols and mandates
are available and enforced
Conduct surveys covering
BIM adoption
three method s
n e w c o m p l e m e n t a r y m e t h o d
a n o t h e r c o m p l e m e n t a r y m e t h o d
c u r r e n t p r a c t i c e

36. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
how t o measure
Market M aturi ty
U K N a t i o n a l
B I M S u r v e y b y
N B S , 2 0 1 3
T h e B u s i n e s s
V a l u e o f B I M i n
N o r t h A m e r i c a ,
M c G r a w - H i l l , 2 0 1 2
BIM Implementation on Projects
Awareness and use of BIM
s a m p l e s
Conduct surveys covering
BIM adoption
method 1

37. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
Assess the contents of
noteworthy BIM publications
how t o measure
Market M aturi ty
50 noteworthy publications
from across eight countries
where assessed:
t o b e p u b l i s h e d i n
( K a s s e m , S u c c a r &
D a w o o d , 2 0 1 3 a )
a s b a s e d o n
t h e P h D T h e s i s
( S u c c a r , 2 0 1 3 )
method 2 n e w r e s e a r c h - d e s c r i p t i o n :
c o n t ’ d
A u s t r a l i a
D e n m a r k
F i n l a n d
N o r w a y
S i n g a p o r e
N e t h e r l a n d s
U n i t e d K i n g d o m
U n i t e d S t a t e s

38. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
how t o measure
Market M aturi ty
then they were analysed
using 18 labels in three sets:
Content Cluster Content Label
Guides Best Practice
Case Study
Framework or Model
Guideline
Learning Module or Material
Report
Strategy or Vision
Taxonomy or Classification
Protocols Metric or Benchmark
Manual
Plan
Procedure or workflow
Protocol or Convention
Specification or Prescription
Standard or Code
Mandates Contract or Agreement
Programme or Schedule
Requirement, Rule or Policy
method 2
t o b e p u b l i s h e d i n
( K a s s e m , S u c c a r &
D a w o o d , 2 0 1 3 a )
a s b a s e d o n
t h e P h D T h e s i s
( S u c c a r , 2 0 1 3 )
c o n t ’ d

39. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
results based on contents of
these publications
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Australia
Denmark
Finland
Norway
Singapore
Netherlands
United Kingdom
United States
Guides Protocols Mandates
t e n t a t i v e r e s u l t s a s o f A p r i l 2 3 , 2 0 1 3
how t o measure
Market M aturi ty
method 2
t o b e p u b l i s h e d i n
( K a s s e m , S u c c a r &
D a w o o d , 2 0 1 3 a )
a s b a s e d o n
t h e P h D T h e s i s
( S u c c a r , 2 0 1 3 )
c o n t ’ d

40. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
Assess the contents of
noteworthy BIM publications
GUIDES PROTOCOLS MANDATES
Australia Denmark
Finland Norway
Singapore Netherlands
United Kingdom United States
how t o measure
Market M aturi ty
method 2
t o b e p u b l i s h e d i n
( K a s s e m , S u c c a r &
D a w o o d , 2 0 1 3 a )
a s b a s e d o n
t h e P h D T h e s i s
( S u c c a r , 2 0 1 3 )
t e n t a t i v e r e s u l t s a s o f A p r i l 2 3 , 2 0 1 3

41. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
Assess whether BIM guides,
protocols and mandates are
available and enforced
ad hoc
defined | recommended
prescribed
integrated | mandated
optimised
low market maturity
high market maturity
how t o measure
Market M aturi ty
method 3
t o b e p u b l i s h e d i n
( K a s s e m , S u c c a r &
D a w o o d , 2 0 1 3 b )
a s b a s e d o n
t h e P h D T h e s i s
( S u c c a r , 2 0 1 3 )

42. PERFORMANCE IMPROVEMENT
S E C T ION 3

43. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
st rat egi es f or
i mprov i ng BIM
p erf ormance
Develop a vision, identify
a target and mandate a
staged approach
…all of the above plus
incentivise, invest in
change and actively
assist adopters
…all of the above plus
measure, certify and
continuously improve
Develop a vision and hope
others will share it

44. as presented by Bilal Succar at the
University of Malaya, April 23, 2013
© Change Agents AEC pty ltd, 2013
comp o n e nts o f
BIM perf o rmance
i mprov ement

45. c o n t ’ d

47. THANKYOU
b s u c c a r @ C h a n g e A g e n t s . c o m . a u