Bill Hulseys Patent Lawyer is the founder of HULSEY PC and practices in Austin, Texas and Memphis, Tennessee. Bill Hulsey Patent Lawyer established HULSEY PC to apply a highly developed specialty and experience in a broad span of technical fields. Bill Hulsey Patent Lawyer takes great pride in serving emerging growth companies competing in global markets with products and services relating to renewable and sustainable energy technologies, life sciences, electronics, environmental innovations, software, and aerospace technologies.

1. Intellectual Property Creation &
Management for Emerging Growth
Technology Companies
Trademark Basics:
Subject Matter

4. Intellectual Property Creation &
Management for Emerging Growth
Technology Companies
Trademark Basics:
Subject Matter

5. Examples of Trademarks

6. Things Can Be
Protected By Trademark Laws
 Word marks
 Design marks
 Composite marks
 Colors
 Scents
 Sounds
 Certification marks
 Collective marks
 Trade dress

7. Things Can Be Protected By
Trademark Laws
 Word marks:
 ZENITH
 HARDEE’S
 THE QUALITY GOES IN BEFORE THE NAME
GOES ON
 FORD
 QUALITY IS JOB ONE
 COCA COLA

8. Things Can Be Protected By
Trademark Laws
Design marks and Composite Marks

9. Things Can Be Protected By
Trademark Laws
 Colors:
 Pink – Owens Corning fiberglass insulation
 Blue – Tiffany’s blue box for jewelry
 Scents:
 Fresh cut grass – tennis balls
 Sounds:
 NBC – Three tone chime
 Intel – Five tone melody

10. Things Can Be Protected By
Trademark Laws
 Certification marks
 A mark owned by one party but used by others to
certify quality, regional origin, mode of
manufacture, material, accuracy or other attributes
 Underwriters Laboratories
 Good Housekeeping
Institute Seal

11. Things Can Be Protected By
Trademark Laws
 Collective marks
 A mark that is indicative of membership in a group.
 Fraternities and Sororities
 Better Business Bureau
 Professional Golfers’
Association

12. Things Protected
By Trademark Laws
 Trade dress:
 “[T]he design and appearance of the product together
with all the elements making up the overall image that
serves to identify the product presented to the customer”
Fun-Damental Too, Ltd. v. Gemmy Industries Corp.,
111 F.3d 993 (2d Cir. 1997)
 The total look of the product or its packaging
 Coca cola bottle
 Décor of a chain of Mexican restaurants
 Shape/appearance of a lamp
 Use of a lighthouse in the design of a golf hole
 Fish-shaped cracker
 Shape/appearance of a golf club head

13. Intellectual Property Creation &
Management for Emerging Growth
Technology Companies
Trademark Basics:
Subject Matter

14. www.HULSEYIPLaw.com