The motivational model (competition, excellence, curiosity, affection) is a simple but effective way to frame the social dynamics of brands and can be used to assess and create proper cross-media strategies.
This is the updated version of my previous talk on the subject. It was presented at Swipe Summit 2016 (Dublin).
Videos:
. Nike: https://www.youtube.com/watch?v=2JnYcuRW_qo
. GE: https://www.youtube.com/watch?v=M6tAgUcuNN0
. Coca Cola: https://www.youtube.com/watch?v=-A-7H4aOhq0
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
The motivational model (competition, excellence, curiosity, affection) is a simple but effective way to frame the social dynamics of brands and can be used to assess and create proper cross-media strategies.
This is the updated version of my previous talk on the subject. It was presented at Swipe Summit 2016 (Dublin).
Videos:
. Nike: https://www.youtube.com/watch?v=2JnYcuRW_qo
. GE: https://www.youtube.com/watch?v=M6tAgUcuNN0
. Coca Cola: https://www.youtube.com/watch?v=-A-7H4aOhq0
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
3. BİLGİ ve ERDEM
“İnsanın kendisini ıslah etmesi erdemle,
başkalarını ıslah etmesi ise bilgi ile olur.
Erdem ve bilgi, hsing (doğa)‘in iki ahlaki
temelidir ve insanı Tao (Doğru Yol)’ya
ulaştırır.”
Konfüçyüs
4. BİLGİ VE ERDEM
“Bilgi ve erdem yönünden üstün
olan kimselerin arkasından
gitmek ve onlara
uymak doğrudur.”
Aristo
5. İnsan seçerken bilgili ve erdemli insanları
arayın...
Onlarla çalışın...
Her ikisinden de yoksun insanlardan uzak
durun...
Hele bilgili, fakat erdem ve etik değerlere sahip
olmayan insanlardan daima uzaklaşın..
Bunların zararlı ve tehlikeli olduğunu asla
unutmayın...
8. PROF. DR. CAN AKTAN
Prof.Dr.Coşkun Can Aktan
Sosyal Bilimler Araştırmaları
Derneği
http://www.sobiad.org
Dokuz Eylül Üniversitesi, İİBF
http://www.canaktan.org