Big Game Party Give Away Instructions

1. 2015
BIG GAME
Party Giveaway!
Get Ready For the

2. Prizes Consists of:
One - GRAND PRIZE Winner Per Store
Receives:
47 Inch Flat Screen TV
(funded by CPGs)
One - FIRST PLACE Winner Per Store
Receives:
FREE Party
6’ long sub sandwich (or equivalent)
3 lbs. ea. of potato, coleslaw and macaroni salad
5 lbs. of buffalo wings
3 - 10 oz. bag of Frito Lay chips
3 - 2 liter soda (any Pepsi product)
1 - brownie platter
(funded by store)

3. • Shop with your Club Card from
January 9th thru January 22nd.
• Receive a printed entry form at
checkout
• Customer places entry form in ballot
box
How to Enter:

4. Entry Forms
Auto Entry w/ Club Card
Provides opportunity to
update database in CSAP
Prints when Club Card is swiped
(one time per day per cardholder)
Courtesy Desk Print
NO CLUB CARD
On Demand using PLU 982
No Purchase

5. • 2, Full-page Pullouts of advertised
specials
January 9 & January 23 (post entry period)
• Jan 30:
3 Day Sale Gatefold – Big Game Blowout!
Advertised Promotions

6. Big Game
Pullout
SAMPLES
SAMPLE

7. • Circular
• In-store Signs
• Website / Flash Page
• Email Blast – every week
• Social Media
Promotion Support…

8. Ceiling Danglers
Window Sign
Signs…

9. 8‘ Vinyl banner
Register Cards

10. Ballot Box
Call-Out Signs for Displays

12. Saturday, January 24th
3PM
Details to come later in the promotion period
Drawing to take place…

13. Store Responsibility…
• Build BIG GAME end-cap display (with or without TV –
security issues to consider)
• Hang sign kits timely and thoughtfully
• Create & decorate Ballot Box – place in high
traffic area behind checkout
• Post Official Rules in-store
• Select & notify winner (details to come)
• Prepare winner’s food prize
• Obtain winner’s signed Affidavit and forward to
Allegiance timely (details to come)

14. Sign Installation Suggestion…
• Ceiling Danglers: Hang ALL danglers (except one) across the
front- end over the checkout area. Hang one dangler over
End-Cap or display where TV and Big Game products will be
displayed.
• 8 ft. Banner: Hang behind front-end facing customers as they
checkout.
• Giveaway Shelf Perp Signs: Randomly throughout the store (every
aisle) at eye level.
• Favorite Shelf Perp Sign: Place in front of party food items
• Register Card: Hang at each register and use extras on entrance
and exit doors.
• Window Signs: Hang in first window pane closet to Entrance Door.

15. • Allow store associates to dress in NFL team gear
during the promotion periods on weekends
• Decorate front-end with balloons
• Conduct a “Best Decorated Display” Contest
within your own store group
o Prize : FREE Lunch Party for winning store
• Announce the DRAWING DAY & TIME over PA
periodically during the 3 week event (suggested
copy on next page)
Additional Store Opportunities…
(per owner’s instruction)

16. PA Announcement
Hi everyone…
Here’s your chance to win the Big Game Party. Win a FREE 47 inch Flat
Screen TV OR FREE Party Food and drinks.
Shop with your Club Card from January 9th thru January 22nd and
you’ll receive one entry form each day at checkout.
The more you shop, the more chances you have to win!
Winners will be selected on Saturday, January 24 at 3PM.
So don’t miss out on this great opportunity!
Softly spoken: No Purchase necessary to enter. See customer service for complete official
rules.

17. From January 9 thru January 22, 2015, every time a customer shops with their club card, they will
receive an entry form at checkout (limit 1 entry per day).
ENTER WITHOUR PURCHASE
If a customer chooses to entry without a purchase, they simply request an entry form at
customer service (or any register- owner’s decision).
Entry forms will print when the cashier or customer service rep keys in PLU 982.
Please build PLU 982 into your POS as a zero price item.
Attn: Front-end Managers and Scanning Coordinators
Provides
opportunity
to update
database in
CSAP
All entry forms should be
collected at the end of the
day and placed in a secure
area off the selling floor. At
the end of the promotion,
any entry form with new
information should be keyed
into CSAP to update the
database.

18. Ballot Box
Purchase Ballot Box from any stationary store
i.e. Staples, Office Depot or online.
OR
Create one by inserting one box upside down
into another one and cutting a opening for the
slips to be inserted.
Wrap with paper and decorate with sign
provided in kit.

19. Team Work
and
Commitment!
Keys To a GREAT Promotion…