4. Walmart
● "Deals" just inside the doors put customers
into a "deals" and "buying" frame of mind.
● Corridors lead to the back of the store (milk
at the back)
● Large displays in the middle of the corridors
control the flow. One side is an express lane
to the back; The other is turnaround area for
going from one aisle to the next.
● Customers flow to back of store then to front
and toward the cash registers
● Impulse items on the endcaps
● Hundreds of impulse items near the registers
6. GameStop
● New and Popular games and products line
the walls.
● Promotional displays and racks of older
games control flow through the store
● Games and accessories grouped by game
system
● Collectibles located on walls above games
● Promotional advertorials play through
speakers.
● Always something within reach and within
multiple price ranges.
11. Bickels Cycling and Fitness
● Prominently displayed prices on more
expensive goods act as a demonstration of
quality and value.
● Standalone displays tell customers that an
item is special or unique.
12. General Insights
● Group less expensive merchandise
● Use color and sound to encourage impulse
buying
● Separate more expensive merchandise
● Use displays and flooring to create pathways
and to control flow through the store
● Give customers reasons to stay in the store
● Impulse buys always within reach?
● Give customers reasons to buy: show value
prices, display benefits of buying
13. Possible Opportunities
● Take the bike shop idea of standalone
displays to an extreme.
● Build displays of bikes and accessories
according to prices-- one bike surrounded by
accessories of a similar price scale.
● Set up the store in a way that looks more like
an art gallery.
● Create some type of draw to bring in and
keep cyclists in the store --> Be a place
cyclists meet, refuel, and watch the TdF.
