The document is an agenda for the Big Data World Europe 2012 conference taking place September 19-20, 2012 in London. The conference will feature over 30 end-user case studies on applying big data, and sessions on storing, protecting, analyzing and using big data. Attendees will learn how organizations are transforming marketing, reconnecting with customers, building flexibility and security into storage, and gaining executive buy-in for big data projects. The agenda also lists 10 top reasons to attend, including learning from global brands and thought leaders, and taking practical solutions back to their business.

1. www.terrapinn.com/bigdata
Store it.
Protect it.
Analyse it.
Use it.
created by
19 - 20 September 2012
ETC Venue St Pauls, London, UK

2. Top 10 reasons to attend
Over 30 end-user case studies - more than any other European Big
1 Data event
Understand how to take Big Data from science project to real
2 business application
3 Discover how to process data fast enough to meet demand
4 Learn how to reconnect with your lost customer through Big Data
5 Understand the role of the data scientist within your organisation
6 Learn how to build flexibility and security into your Big Data storage
7 Discover how to harness the value of social data
8 Understand how Big Data is transforming the role of marketing
9 Overcome the threats posed to your data sets
10 Obtain buy-in amongst the executive team for Big Data investment
Big Data World Europe 2012 is the only European conference that brings together global thought-
leaders shaping the present and future of Big Data, from storage and protection through to analysis
and application.
With more case studies from brands using Big Data than any other event, you will benefit from
the innovations and solutions of over thirty global brands across all major industries. Discover the
definition and true value behind the Big Data moniker and take practical solutions back to your View the conference website on your phone
business. Scan this QR pattern with the camera on your smartphone to view the Big Data World website.
Don't have a QR reader app? You can download one for free from the App Store.
Don't have a smartphone? You can also visit the website on www.terrapinn.com/bigdata

3. Store it Protect it
Katherine Fithen
Alfonso Vasquez
Michel Floyd Chief Privacy
Lead IT Strategy
Global CTO Officer
“Terrapinn have done a fantastic Architect
YouGov The Coca Cola
O2 UK
job creating an agenda packed Company
with global thought-leaders”
Nilan Peiris | Chief Marketing Technology Officer |
Holiday Extras
Ahmed Soliman
Stewart Marshall Britton Murray
Associate,
IS Enterprise Senior Counsel:
Global IT
Architect Privacy
Director
Oxfam Hilton Worldwide
RW Armstrong
Keynotes Analyse it
Sarah Phenix
Head of Group
Privacy Programme
Barclays
Professor Nigel
Amy O’Connor Use it
Shadbolt Mike Bugembe
Senior Director,
Professor of AI Head of Analytics
Analytics
University of JustGiving
Nokia
Southampton
David Boyle
Helen Kellie
SVP, Consumer Simon Hania
CMO
Insight Director of Privacy
BBC Worldwide
EMI Group and Data Protection
TomTom
Dr Neel Arup
Joydeep Sen
Sundersan Mukhopadhyay
Sarma
Senior Director and EVP, Head,
Former Data
Head Consumer Banking Peter Crayfourd
Infrastructure Lead
eBay Research Abu Dhabi Group Head of
Facebook Max Kelly
Labs Commercial Bank Customer Lifecycle
Managing Director
Strategy
Virgin Insight
Orange – France
Telecom
David Oliver
Jeremy Waite
Mok Oh Head of CRM,
Head of Social Anne Brunsdon
Chief Scientist Emerging Markets Nilan Peiris
Media Customer
PayPal Viasat Chief Marketing
Phones4U Marketing Director
Broadcasting Technology Officer
Carphone
Holiday Extras
Warehouse
“I can’t wait to see how
others are using Big Data to
Alok Benjwal
fundamentally and permanently
Vice President,
Roman Zykov
Dr Enrico Bertini Iain Welsh Ash Mahmud change their businesses”
Digital Insights and Research Associate Head of Information Head of CRM, UK
Head of Analytics Alfonso Vasquez | Lead IT Strategy Architect | O2 UK
Analytics University of Delivery & IE
Wikimart
JP Morgan Chase Konstanz RBS Groupon
& Co
Register now www.terrapinn.com/bigdata Register now www.terrapinn.com/bigdata

4. Day One Wednesday 19th September 2012
08:50 Chairman’s Opening Remarks Stream A - Store It OR Stream B - Analyse It OR Stream C - Use It
Brian Hopkins 13:30 How can Big Data drive your storage 13:30 Mining multiple angles of the social 13:30 Who owns your data sets?
Principal Analyst
Forrester
technology strategy? media world to create business value
Tony Fish
Alfonso Vasquez Jeremy Waite Founder & CEO
Lead IT Strategy Architect Head of Social Media AMF Ventures
O2 UK Phones4U
Morning Plenary
09.00 The challenge of achieving analytic 14:00 Your Big Data is tall, mine is wide! 14:00 How to make best use of data, 14:00 I want to hold your hand: how
proficiency Overcoming the challenges of large location-based analytics and the third music people and data people came
dimensionality phase of mobility together to drive change at EMI
Chuck Hollis
VP, Global Marketing CTO Michel Floyd Amy O’Connor David Boyle
EMC Corporation Global CTO Senior Director SVP, Consumer Insight
YouGov Analytics, Nokia EMI Group
09:30 Seize the data: building success with 14:30 Networking Break 14:30 Networking Break 14:30 Networking Break
Big Data
15:00 Underpinning business growth with 15:00 Analytics accuracy in a Big Data world 15:00 Turning data into value while the
Dr Neel Sundersan an agile IT infrastructure whole world watches
Senior Director and Head Ed Wrazen
eBay Research Labs 15:30 Private, public, community or hybrid VP Marketing, International David Wormald
Trillium Software
cloud – what should influence your Head of Information & Media Sector UK
MarkLogic
decision?
10:00 Grasping the relationship between
analytics, productivity and Ahmed Soliman
profitability to create data driven Associate, Global IT Director 15:30 Understanding “learning” in order 15:30 Linking the brand, the social
profit RW Armstrong to implement efficient visualisation community and the commercial
methods interest through data
John Pomeroy 16:00 Networking Break
VP EMEA Andy Kirk Helen Kellie
MarkLogic 16:30 Big Data: what you don’t know can Founder CMO
hurt you Visualising Data BBC Worldwide
10:30 Networking Break
Rob Anderson 16:00 Networking Break 16:00 Networking Break
11:00 Defining the role of the data scientist EMEA Chief Technology Officer
within your organisation EMC Isilon 16:30 Merging data analytics with 16:30 How to forge brand loyalty
interactive visualisation to enable throughout the customer lifecycle
Mok Oh complex data analysis problem- with intelligent data use
Chief Scientist 17:00 Mapping out the migration path: how
solving
PayPal to make the move to cloud Peter Crayfourd
Dr Enrico Bertini, Group Head of Customer Lifecycle Strategy
Stewart Marshall Research Associate Orange – France Telecom
11:30 Big Data versus lots of data IS Enterprise Architect University of Konstanz
Oxfam 17:00 How to bridge departmental silos in
Martin Willcox 17:00 Five big questions about Big Data order to yield multi-faceted customer
Director, Product and Solutions Marketing, EMEA insight
Teradata Corporation 17:30 Chairman’s Closing Remarks Luke Lonergan
Chief Technology Officer, VP and Co-Founder Max Kelly
17:40 Drinks Reception Greenplum Managing Director
Virgin Insight
12:00 Speed Networking
17:30 Chairman’s Closing Remarks
12:30 Networking Lunch 17:30 Chairman’s Closing Remarks
17:40 Drinks Reception
17:40 Drinks Reception

5. Day Two Thursday 20th September 2012
08:50 Chairman’s Opening Remarks Stream A - Protect It OR Stream B - Analyse It OR Stream C - Use It
Morning Plenary 12:00 How to generate an ROI through a 12:00 How to build success with advanced 12:00 How to deliver a common information
positive approach to data privacy architecture and internal collaboration delivery service
09.00 How to obtain buy-in amongst the
executive team for Big Data investment Britton Murray Joydeep Sen Sarma Iain Welsh
Senior Counsel: Privacy Former Data Infrastructure Lead Head of Information Delivery
Hilton Worldwide Facebook RBS
Alok Benjwal
Vice President, Digital Insights and Analytics
JP Morgan Chase & Co 12:30 How to leverage the cloud whilst 12:30 Big Data in the world of TV - monetise 12:30 How to apply real time analytics to
complying with EU regulation data and gain customer insight react to the demands of your customer
09:30 Structured and unstructured, big and Paolo Balboni Mark Lieberman 13:00 Networking Lunch
Executive Director Chairman & CEO
small: how to draw and combine European Privacy Association TRA Global 14:00 Your brand as a concierge: leveraging
insight from differing data sets
Big Data to make holidays hassle free
13:00 Networking Lunch 13:00 Networking Lunch
10:00 Networking Break
Nilan Peiris
14:00 Taking a holistic approach to a group- 14:00 How to gain insights into your Chief Marketing Technology Officer
10:30 Reconnecting with your lost customer: wide privacy campaign customer with behavioural economics Holiday Extras
how ‘midata’ will build trust and create
business value Sarah Phenix David Oliver 14:00 How to measure your brand influence
Head of Group Privacy Programme Head of CRM, Emerging Markets to help data-driven decision-making
Professor Nigel Shadbolt Barclays Viasat Broadcasting
Professor of Artificial Intelligence 15:00 Networking Break
University of Southampton 14:30 How to tackle the challenges of 14:30 The total cost of ownership of Big Data
implementing ‘privacy by design’ analytics 15:30 How to build a Big Data led retention
11:00 Data-driven innovation with Amazon framework to transform loyalty
Web Services Katherine Fithen Dr. Flavio Villanustre
percentages
Chief Privacy Officer VP, Infrastructure and Products
The Coca Cola Company HPCC Systems
Matt Wood Anne Brunsdon
Technology Evangelist Customer Marketing Director
Amazon Web Services 15:00 Networking Lunch 15:00 Networking Break
Carphone Warehouse
11:30 Networking Break 15:30 Big Data, APTs and managing the risk 15:30 How to leverage Hadoop to mine and How Big Data enabled business
16:00
to your organisation exploit hidden customer insights processes transform organisations
Michael Paisley Roman Zykov
Guarav Verma
Head of Information Risk, UK Head of Analytics
Senior Director Product, Industry and Field Marketing EMC
Santander Wikimart
Information Intelligence Group
16:00 From discovery to recovery: how to 16:00 How to apply machine learning to Big
16:30 Networking Break
construct a successful breach strategy Data to unlock deep data insights
17:00 Applying your data to achieve a 360°
16:30 Networking Break 16:30 Networking Break
customer view
17:00 How can the regulator aid the growth 17:00 Unlocking generosity with analytics:
Paul Cook
of open data and transparency? How Big Data is helping the world Head of Global Insight
Just-Eat
Steve Wood Mike Bugembe
Head of Policy Delivery Head of Analytics 17:30 Beyond a service: Has Big Data led to
ICO JustGiving
an evolution of CRM?
17:30 Building value between consumer, 17:30 Using behavioural and predictive
Ash Mahmud
corporation and government with Big analytics to drive customer loyalty Head of CRM, UK & IE
Data Groupon
Arup Mukhopadhyay
Simon Hania EVP, Head, Consumer Banking 18:00 Chairman’s Closing Remarks
Director, Privacy and Data Protection Abu Dhabi Commercial Bank
TomTom
18:00 Chairman’s Closing Remarks 18:10 End of Conference
The earlier you book the more 18:00 Chairman’s Closing Remarks
18:10 End of Conference
you save. 18:10 End of Conference
www.terrapinn.com/bigdata

6. 6 targeted streams and 2 strategic plenary
sessions spanning topics from storage to
application The earlier you book the more you’ll save.
Over 50 sessions across two days packed It’s really easy to register online.
full of content
User the brochure code BM3003 with our online
Over 30 targeted end-user case studies calculator will ensure you take advantage of the best
from brands across all major industries deal.
Over 10 hours of networking time including Go to www.terrapinn.com/bigdata and hit register now.
exclusive drinks reception
Who should attend Who should sponsor
Mining &
Data Scientists I supply data solutions
Profile Marketing Data
Marketing Software Business Analytics
Data Analysts Management
Directors Intelligence Solution Software Cloud 29 June 2012 10 August 2012 7 September 2012 After 8 September 2012
Software Providers Computing 2 day Conference
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IT Directors Solution before £1345+20% VAT £269 = £1495+20% VAT £299 = £1570+ 20% VAT £314 = £1645+ 20% VAT £329 =
Heads of Data £1614 Save £300 £1794 Save £150 £1884 Save £75 £1974
CIOs Warehousing Providers
Data Analytics Storage Data
CMOs Chief Privacy Solution Providers Visualisation
Officers experts I use data solutions
Providers
29 June 2012 10 August 2012 7 September 2012 After 8 September 2012
Register
2 day Conference
before £595+20% VAT £119 = £660+20% VAT £132 = £695+20% VAT £139 = £725+20% VAT £145 =
£714 Save £1,050 £792 Save £985 £834 Save £950 £870 Save £920
Key Themes Why sponsor? * Your booking is not confirmed until you have received confirmation from Terrapinn, all bookings are subject to Terrapinn approval. VAT is added
and charged at the current rate and subject to VAT legislative changes.
Store your data practically and efficiently To be seen as a leading solution and service provider to All bookings will be invoiced at the rate applicable when the booking is made.
Protect your data and ensure privacy adherence the world’s most forward thinking companies
To establish credibility for your product or service
Analyse your data with the latest strategies and
technologies To create awareness, raise your profile and get your
brand, product or service in front of mind with key
Use your data to enable intelligent business practice
decision makers
Demonstrate the power and success of your product in Register now and get the offer price - on your phone
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Over 15 hours of face-to-face meeting time with
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www.terrapinn.com/bigdata zoe.diggins@terrapinn.com Or call +44 (0) 207 242 2324 2324 for more details or go to www.terrapinn.com/bigdata

7. 2012 sponsors & exhibitors Lead Sponsor
Platinum Sponsors
Gold Sponsors
Exhibitor
Special Guest Chair
Media Partners
Contact us TODAY for a tailored sponsorship package to meet your business objectives.
Contact Zoe Diggins +44 (0) 207 092 1123 or zoe.diggins@terrapinn.com
www.terrapinn.com/bigdata