SlideShare a Scribd company logo
“
20
                 .
                                                                        Enterprise Solutions

                                                                        Unique Data                                                   Cust.Support Des k 1
                              Customer
                                D ata       Contact Management             Model                                   DB1   …    DB N
                              Channel(s)                                   (bought S FA                                               Cust. Support Desk N
                                                                             sol ution)




                                             Order Entry – Prod 1                                                                     Internal Help Desk 1
                                                                           Product 1                               DB1   …    DB M
                                            Service Req. – Prod X       C ustom or P urchased                                         Internal Help Des k M




—        —
                                                                             and Modifi ed
                                                                             Data Model
                                           Fulfill. Systems – Prod 1




                                                                                …
                                                                                                               Custom    …   Custom      Risk Anal ysis
                                             Order Entry – Prod X                                               Prod 1       Proc X
                                                                           Product X
                                            Service Req. – Prod X       C ustom or P urchased
                                                                             and Modifi ed
                                                                              Data Model
                                           Fulfill. Systems – Prod 1
                               Suppli er
                                 Data
                                                                                                               Custom    …   Custom        Reporti ng
                                                                                                                Prod 1       Prod X
                              Channel(s)

                                           Fulfill. Systems – Share d     Unique Data
                                                                           Model(s)
                                                                             P urchased
                                                                             Sol uti on(s)
                                                                                                               Custom    …   Custom   Ma rketing Analysis
                                                                                                                Prod 1       Prod X




                     —                          Finance / GL


                                                   Billing
                                                                          Unique Data
                                                                            Model
                                                                             (3 rd Party)
                                                                                                               Custom
                                                                                                                Prod 1
                                                                                                                         …   Custom
                                                                                                                             Prod X
                                                                                                                                      Profitability Analysis



                                                                                                - Illustrative -




             ?



                     —




                         IT
                     —
Social   Status   Wallet    Context   Multi-UX   Interests   Apps
                                  “Experience Platforms”
                     HTML5       Android      iOS                   ?




             SaaS                         PaaS
                “The Web Operating System”
Real-time bus “Social Stack” Identity/oAuth Linked Data      Payments
                       IaaS         CaaSNaaS
     BIG DATA              Cloud Platforms           Telco
Scientists Suggest…




                      Our fingertips are changing!
• Discovr (   )
MIT                                     Darpa
          Apple   Parc
Reality                                 Calo
          SIRI    Magitty
Mining                                  PAL


                         6   12
                    15
                                   12


                    25
                                  30
IBM Watson is a breakthrough in analytic innovation, but it is only successful
      because of the quality of the information from which it is working.


                                                          © 2011 IBM Corporation & SciSpike
——          HTML5 Hybrid




;      Native
     HTML5                              “
                                            ”




         http://www.richmobi.com/nlvc
——
BI



                                                          Filers

      App Servers               Scribe MidTier




                  Hive
               replication                           Scribe-Hadoop
                                                     Cluster
Adhoc Hive-Hadoop Cluster




                    Production Hive-Hadoop Cluster
       Oracle RAC                                     Federated MySQL
Applications



                                                  Examples


            Freq.
                     Classificatio
Genetic    Pattern                   Clustering    Recommenders
                          n
           Mining

                          Math
    Utilities                            Collections     Apache
                     Vectors/Matrice
Lucene/Vectorizer                        (primitives)    Hadoop
                         s/SVD
”




      SDK




...

            …….
/




 5-20    /   10-50      /


               IT




50-200   /    5-15      /
1997       2002 2003   2008   2010


       •

       •
                         .
– Foursquare Explorer




            • 10M
            • 15M
            • 1B
            •       LOG
Foursquare Explorer

• 40
       Hadoop/Mahout
  –      User x Venue
  –      Co-occurrences
  –           y
Gorilla
Coffee
Gray's
Papaya
Amorino
•
•
•
•
•
    10T
    2G/
    20
          30

               1000+

•
Email: Raindays28@gmail.com

       : Leo_Cui

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Big data and mobility

  • 1.
  • 2. 20 . Enterprise Solutions Unique Data Cust.Support Des k 1 Customer D ata Contact Management Model DB1 … DB N Channel(s) (bought S FA Cust. Support Desk N sol ution) Order Entry – Prod 1 Internal Help Desk 1 Product 1 DB1 … DB M Service Req. – Prod X C ustom or P urchased Internal Help Des k M — — and Modifi ed Data Model Fulfill. Systems – Prod 1 … Custom … Custom Risk Anal ysis Order Entry – Prod X Prod 1 Proc X Product X Service Req. – Prod X C ustom or P urchased and Modifi ed Data Model Fulfill. Systems – Prod 1 Suppli er Data Custom … Custom Reporti ng Prod 1 Prod X Channel(s) Fulfill. Systems – Share d Unique Data Model(s) P urchased Sol uti on(s) Custom … Custom Ma rketing Analysis Prod 1 Prod X — Finance / GL Billing Unique Data Model (3 rd Party) Custom Prod 1 … Custom Prod X Profitability Analysis - Illustrative - ? — IT —
  • 3. Social Status Wallet Context Multi-UX Interests Apps “Experience Platforms” HTML5 Android iOS ? SaaS PaaS “The Web Operating System” Real-time bus “Social Stack” Identity/oAuth Linked Data Payments IaaS CaaSNaaS BIG DATA Cloud Platforms Telco
  • 4. Scientists Suggest… Our fingertips are changing!
  • 5.
  • 7. MIT Darpa Apple Parc Reality Calo SIRI Magitty Mining PAL 6 12 15 12 25 30
  • 8. IBM Watson is a breakthrough in analytic innovation, but it is only successful because of the quality of the information from which it is working. © 2011 IBM Corporation & SciSpike
  • 9.
  • 10. —— HTML5 Hybrid ; Native HTML5 “ ” http://www.richmobi.com/nlvc
  • 12. BI Filers App Servers Scribe MidTier Hive replication Scribe-Hadoop Cluster Adhoc Hive-Hadoop Cluster Production Hive-Hadoop Cluster Oracle RAC Federated MySQL
  • 13. Applications Examples Freq. Classificatio Genetic Pattern Clustering Recommenders n Mining Math Utilities Collections Apache Vectors/Matrice Lucene/Vectorizer (primitives) Hadoop s/SVD
  • 14.
  • 15. SDK ... …….
  • 16. / 5-20 / 10-50 / IT 50-200 / 5-15 /
  • 17. 1997 2002 2003 2008 2010 • • .
  • 18. – Foursquare Explorer • 10M • 15M • 1B • LOG
  • 19. Foursquare Explorer • 40 Hadoop/Mahout – User x Venue – Co-occurrences – y
  • 22. 10T 2G/ 20 30 1000+ •