This is a Quick Research Guide (QRG). QRGs include the following: - A brief, high-level overview of the QRG topic. - A milestone timeline for the QRG topic. - Links to various free online resource materials to provide a deeper dive into the QRG topic. - Conclusion and a recommendation for at least two books available in the SJPL system on the QRG topic. QRGs planned for the series: - Artificial Intelligence QRG - Quantum Computing QRG - Big Data Analytics QRG - Spacecraft Guidance, Navigation & Control QRG (coming 2026) - UK Home Computing & The Birth of ARM QRG (coming 2027) Any questions or comments? - Please contact Arthur Morgan at art_morgan@att.net. 100% human made.

1. BIG DATA ANALYTICS
QUICK RESEARCH GUIDE
BY ARTHUR MORGAN
with
Art’s Talking Points™

2. FAIR USE NOTICE
This Quick Research Guide is for non-commercial educational and informational purposes only.
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If you believe that any content in this presentation violates your intellectual property or other rights, please notify Arthur
Morgan by email to art_morgan@att.net.

3. IMAGE SOURCE: jean-guichard.com
PROLOGUE: HOW BIG IS BIG DATA?
In 2024, the World
Wide Web contained
roughly 150 billion
terabytes of data.

4. IMAGE SOURCE: reddit.com
DATA ANALYTICS
o Data analytics is numerical detective
work.
o Basic data analytical tools:
o Web Browser
o Microsoft Excel
o Linear Algebra
o Artificial Intelligence
o What story is the data telling us?

5. ARTIFICIAL INTELLIGENCE
IMAGE SOURCE: forbes.com

6. DATA ANALYTICS CAN START A MOVEMENT
IMAGE SOURCE: reddit.com

7. CONTENTS
Introduction
o Billions of Terabytes
o The Zettabyte Era
o Data File Formats & Data Plots
o Data Science
o Computer Science
o Math & Statistics
o Domain Knowledge
o Apache Hadoop
o Hadoop Distributed File System
o MapReduce
o Big Data Analytics Milestones
Research Resources
o John Tukey
o Edward Tufte
o John Mashey
o Sanjay Ghemawat
Conclusion
o What are Big Data Analytics Good for?
o Key Takeaways
o Book Recommendations

8. IMAGE SOURCE: economist.com
BILLIONS OF TERABYTES: THE ZETTABYTE ERA
oIt has been almost two decades
since Big Data became a thing.
oGiven the sheer size of the World
Wide Web, it continues to be the
mother lode of data to be mined.
oBig Data is still the new oil.

9. IMAGE SOURCE: medium.com
DATA FILE FORMATS
oJSON: JavaScript Object Notation
oCSV: Comma-Separated Values
oApache Parquet
oApache Avro
oApache ORC: Optimized Row
Columnar

10. DATA PLOTS
IMAGE SOURCE: kuan-liu.com
IMAGE SOURCE: r-charts.com
Scatter Plot & Box Plot Nightingale Rose Chart

11. IMAGE SOURCE: researchgate.net
DATA SCIENCE
oComputer Science
oMath & Statistics
oDomain Knowledge
oExample Data Science Project

12. IMAGE SOURCE: amazon.com
APACHE HADOOP
oHadoop Distributed File System:
Provides efficient, reliable access to
large datasets.
oMapReduce: Programming model
for generating and processing large
datasets.

13. IMAGE SOURCE: mailjet.com
BIG DATA ANALYTICS MILESTONES
1960s
The Future of Data Analysis (1962)
1980s
World Wide Web (1989)
1990s
Big Data (1998)
2000s
Google File System (2003)
Google MapReduce (2004)
2010s
The Zettabyte Era (2016)

14. IMAGE SOURCE: amazon.com
JOHN TUKEY
oThe Future of Data Analysis

15. IMAGE SOURCE: amazon.com
EDWARD TUFTE
oThe Visual Display of Quantitative In
formation

16. IMAGE SOURCE: usenix.org
JOHN MASHEY
oBig Data … and the Next Wave of
InfraStress
oOn the Origin(s) and Development o
f “Big Data”: The Phenomenon, the
Term, and the Discipline

17. IMAGE SOURCE: facesofopensource.com
SANJAY GHEMAWAT
oThe Google File System
oMapReduce: Simplified Data Process
ing on Large Clusters

18. IMAGE SOURCE: netsuite.com
WHAT ARE BIG DATA ANALYTICS GOOD FOR?
oInsight Discovery
oDecision Making
oPattern Recognition
oHistorical Context
oFuture Predictions

19. IMAGE SOURCE: tcgdigital.com
KEY TAKEAWAYS
oAll data has a story to tell.
oBasic data analytical tools, such as
Microsoft Excel, are straightforward
and ubiquitous.
oThe World Wide Web contains the
mother lode of data.

20. IMAGE SOURCE: amazon.com
IMAGE SOURCE: amazon.com
BOOK RECOMMENDATIONS
AVAILABLE AT OTHER SJPL
BRANCHES (CALL NO. 005.7565 GRUS):
AVAILABLE AT OTHER SJPL
BRANCHES (CALL NO. 005.74 WHITE):

21. IMAGE SOURCE: jean-guichard.com
EPILOGUE: BIG DATA IS GETTING BIGGER
By 2030, the World
Wide Web is projected
to contain over 600
zettabytes of data.

22. Thanks!