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HUXLEY says:
 Trivial Culture
 Drown in Sea of Irrelevance
ORWELL
says:
 Captive Culture
 Truth will be concealed
1)Facts are stupid things.
-Ronald
P.S.
Actually, facts
are stubborn
things, but
sometimes
they're stupid,
too.
Facts are stupid
things. And
they're
vulnerable to
misuse, willful
or otherwise.
you can take data, you can make it mean anything.
And this is true, it's absolutely true, but the
challenge is that we have this opportunity to try to
make meaning out of it ourselves, because frankly,
data doesn't create meaning. We do.
2) Courage in the face
of a sea of irrelevance.
 The Health Media
Collaboratory respected the
limits of their data, but they
were able to conclude that
NO SMOKING
advertisements had the
effect of jolting people into a
thought process that may
have an impact on future
behavior. And what is
admirable the fact that it's
based on real human need!
it's not just big data that
causes challenges of interpretation
 What we need to remember is that language
is created by people, and people are messy
complex and we use metaphors, slang,
jargons 24/7, in many languages, and then as
soon as we figure it out, we change it up.
The questions data need to answer
 These ads that the CDC put on, television ads
that featured a woman with a hole in her
throat and that were very graphic and very
disturbing, did they actually have an
impact on whether people quit?
MANAGERS BEWARE!!
Users need to spend time on
things like the
humanities and sociology,
ethics, because they give us
context that is Important for
big data analysts, to be
critical thinkers.
We have a very rich history of taking any amount of data, no
matter how small, and screwing it up.
So to unlock the power of data, we don't have to go blindly
into Orwell's vision of a totalitarian future, or Huxley's vision
of a trivial one, or some horrible cocktail of both. We have to
treat critical thinking with respect and as they say in the
superhero movies, let's use our powers for good.
Big data

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Big data

  • 1.
  • 2. HUXLEY says:  Trivial Culture  Drown in Sea of Irrelevance ORWELL says:  Captive Culture  Truth will be concealed
  • 3. 1)Facts are stupid things. -Ronald
  • 4. P.S. Actually, facts are stubborn things, but sometimes they're stupid, too. Facts are stupid things. And they're vulnerable to misuse, willful or otherwise.
  • 5. you can take data, you can make it mean anything. And this is true, it's absolutely true, but the challenge is that we have this opportunity to try to make meaning out of it ourselves, because frankly, data doesn't create meaning. We do.
  • 6. 2) Courage in the face of a sea of irrelevance.
  • 7.  The Health Media Collaboratory respected the limits of their data, but they were able to conclude that NO SMOKING advertisements had the effect of jolting people into a thought process that may have an impact on future behavior. And what is admirable the fact that it's based on real human need!
  • 8. it's not just big data that causes challenges of interpretation  What we need to remember is that language is created by people, and people are messy complex and we use metaphors, slang, jargons 24/7, in many languages, and then as soon as we figure it out, we change it up.
  • 9. The questions data need to answer  These ads that the CDC put on, television ads that featured a woman with a hole in her throat and that were very graphic and very disturbing, did they actually have an impact on whether people quit?
  • 11. Users need to spend time on things like the humanities and sociology, ethics, because they give us context that is Important for big data analysts, to be critical thinkers.
  • 12. We have a very rich history of taking any amount of data, no matter how small, and screwing it up.
  • 13.
  • 14. So to unlock the power of data, we don't have to go blindly into Orwell's vision of a totalitarian future, or Huxley's vision of a trivial one, or some horrible cocktail of both. We have to treat critical thinking with respect and as they say in the superhero movies, let's use our powers for good.