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biba
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- 2. One ofthe top most women entrepreneur’s in India. Meena bindra was born in in Delhi. Meena ‘s father was a business person. When he passed away he left lots of property. Her father died when meena was 9 years old. She had married with an Indian navy officer at the age of 19. at the time she had completed her BA. She was a mother of 2 children. Her passion was in designing clothes. Meena bindra
- 3. She startedher business at home. She design clothes & sell it informally. As she got eight thousand rupees. She first hired a tailor and buy some fabric. When some one introduced her with block printer called devesh. He was a young boy who is passionate toward a work & own a factory. Meena & devesh used to experiment & design the clothes in factory. Started her business at home
- 4. After getting offerfrom devesh, Meena started to think further. She used to sell her design clothes in reasonable price. With her first sale she made a profit of 3000Rs. With this profit she brought more fabric’s. The business she was doing is not strict business, it was a easy going atmosphere. Meena friendly nature always used to win the hearts of customers. She never considered her customer as a customer, treated them as her friends. One step further:
- 5. Meena‘s fabricwas mostly liked by women & popularity of her fabric made her work famous. The popularity was rasing & Meena was decided for giving a brand name. she named her brand name “BIBA”. Time has come where the retailer has to keep large order. They were ordering 100 fabric’s with different designs. Popularity
- 6. Biba isthe most loved ethnic fashion brand in India. Biba apparels private limited(“biba”), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at affordable price is Biba’s commitment to fashion enthusiasts BIBA
- 7. He elderson sanjay, he was interested in helping her mom in business but meena insisted him to involve in her business & asked him to complete MBA. After completing MBA, he have joined in BIBA. He was handling labors, order & accounts. Meena acknowledge her elder as an asset. The business turn over is 8-10 crore. Every month they have sold more than 2000 fabrics. This became a huge expansion. The turning point of biba is when her younger son joined. At that time the turn over is more than 25 crore. He made clear vision to own their outlets. They made a profit for 12 lakh per month. Role of her son’s in expanding the business
- 8. Another point ofBIBA was selling their products and this is the one of reason they are successful & others are: 1. Low price 2. Good quality 3. Delivery in time Why BIBA is a successful business
- 9. Today BIBAis producing more than 80,000 fabrics. The annual turnover of BIBA today is 600 crore. In terms of product line they have launched “BIBA Girls’-an ethnic wear collection for 2-12 year old girls. They are also planning to launch unstitched fabrics in a big way in every month. Present & future
- 10. “Fashion at affordableprices” POSITIONING “Trendy fashionable ethnic wear”. Tagline of BIBA
- 11. BIBA Pioneeredbollywood merchandising in INDIA in 2004 with ‘ NA TUM JANO NA HUM’ Also provided costumes for blockbusters including ‘ Devdas , Hulchal ,Baghban ‘ . BIBA won the best women’s Ethnic wear brand of the year at the CMAI Apex Awards in 2012 FAME OF HER WORK
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