BHERKELEY Health Edu Revised
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The document discusses developing a brand identity for Berkeley HealthEdu, an organization that provides training for healthcare professionals. It considers 5 options for the brand personality and positioning. The options include using symbols of drops of knowledge, an educational institute, or a flower (lotus) to represent knowledge. The document suggests focusing on Phase 1 and 2 of the brand development process, which involves defining the brand personality and positioning. It notes the brand name incorporates "health" and "edu" and proposes a vision statement instead of a traditional positioning statement.
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Revised BHE logo
Berkeley HealthEDU is developing a differentiated brand identity as it provides comprehensive training for healthcare professionals. It is promoted by experienced educational institutions and aims to go through the brand development process of defining its personality and positioning. The document discusses 7 potential visual identity options and considers developing a vision statement instead of a traditional positioning statement given its focus on health and education. It emphasizes establishing a unique value proposition and brand attributes to break through competition.
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Brand equity ppt of mba
1) Brands provide value beyond the product itself through qualities associated with the name that marketers can control, like packaging, and qualities they cannot control, like personal memories.
2) Brands benefit both customers and companies. Customers rely on brands to convey quality and make purchase decisions easier. Companies use brands to enhance loyalty and allow charging premium prices.
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Berkeley HealthEDU is developing a differentiated brand identity as it provides comprehensive training for healthcare professionals. It is promoted by experienced educational institutions and aims to go through the brand development process of defining its personality and positioning. The document discusses 7 potential visual identity options and considers developing a vision statement instead of a traditional positioning statement given its focus on health and education. It emphasizes establishing a unique value proposition and brand attributes to break through competition.
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1) Brands provide value beyond the product itself through qualities associated with the name that marketers can control, like packaging, and qualities they cannot control, like personal memories.
2) Brands benefit both customers and companies. Customers rely on brands to convey quality and make purchase decisions easier. Companies use brands to enhance loyalty and allow charging premium prices.
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BHERKELEY Health Edu
The document discusses developing a differentiated brand identity for Berkeley HealthEdu, an organization that provides training for healthcare professionals. It explores 9 potential options for the brand personality and positioning, including visual symbols and concepts representing knowledge, learning, growth, and well-being. The options range from using natural imagery like trees, water drops, and flowers to references from mythology and ideas focused on movement and enlightenment. The document aims to define a strong and unique identity for Berkeley HealthEdu that sets it apart from competitors in the healthcare education field.
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Berkeley
The document discusses developing a differentiated brand identity for Berkeley HealthEdu, an organization that provides training for healthcare professionals. It explores 8 potential branding options that focus on defining the brand personality and positioning. The options consider visual symbols and concepts relating to knowledge, learning, growth, and well-being. Developing a vision or values statement is proposed instead of a traditional positioning statement, given the organization's focus on "health" and "edu".
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This document provides information about Ashley Haussman, a casting director based in Paris. It lists the directors, production companies, and brand names she has worked with on commercials, musicals, television shows, and films. It provides titles, descriptions, and years for various projects in both French and other languages that required casting in Paris. The document demonstrates the wide range of projects and industries Haussman has experience casting for.
Cv ashley haussman
This document provides information about Ashley Haussman, a casting director based in Paris. It lists the directors, production companies, and brand names she has worked with on commercials, musicals, television shows, and films. It provides titles, descriptions, and years for various projects in both French and other languages that required casting in Paris. The document demonstrates the wide range of projects and industries Haussman has experience casting for.
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The document discusses developing a differentiated brand identity for Berkeley HealthEdu, an organization that provides training for healthcare professionals. It explores 8 potential branding options that focus on defining the brand personality and positioning. The options consider visual symbols and concepts relating to knowledge, learning, growth, and well-being. Developing a vision or values statement is proposed instead of a traditional positioning statement, given the organization's focus on "health" and "edu".
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1) The document discusses brand positioning formulas that include defining the target audience, key benefits, and reasons to believe for a brand.
2) It provides an example of applying the formula to a condom brand, positioning it for males aged 18-30 and sexually active people by emphasizing durability, reliability, and excellence as benefits along with responsible sexual health as the reason to believe.
3) Additional components of brand positioning discussed include defining the brand essence, values, personality, insights, competitors, and strengths to build upon.
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1) The document discusses brand positioning formulas that include defining the target audience, key benefits, and reasons to believe in the brand.
2) It provides an example of applying the formula to a condom brand, positioning it for males aged 18-30 and sexually active people by emphasizing durability, reliability, and excellence as benefits with communication of responsible public health as the reason to believe.
3) Additional concepts covered include defining a brand essence as a short, vivid statement of the brand's mission, vision, and commitment, and a brandkey formula that identifies values, personality, benefits, reasons to believe, competitors, and strengths to build upon in targeting an audience.
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PDF SubmissionDigital Marketing Institute in Noida
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Revolutionizing the Digital Landscape: Web Development Companies in India
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Storytelling For The Web: Integrate Storytelling in your Design Process
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
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Divertidamente SLIDE.pptxufururururuhrurid8dj
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AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Practical eLearning Makeovers for Everyone
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
Actions and Commands:
Tap, Swipe, and Pinch
Rotate and Shake -Buttons -Menu Bars – Menus
Toolbars - Links- Action Panels
Hover Tools - Keyboard Actions- Drag-and-Drop
Typed Commands-Affordance-Direct Manipulation.
Forms and Controls:
Basics of Form Design
Patterns.
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
Columbia毕业证offer【微信95270640】☀《哥伦比亚大学毕业证购买》Q微信95270640《Columbia毕业证文凭补》文凭、本科、硕士、研究生学历都可以做,留信认证的作用：
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2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
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BHERKELEY Health Edu Revised
- 2. Berkeley HealthEDU Creating a Differentiated Brand Identity
- 3. Agency Understanding about the Brand Developing & delivering comprehensive training for healthcare professionals including nurses, technicians, doctors and pharmacists Promoters of Promoted by the Burman Family (Dabur), founders of Boston Reed College and Newbury (Venture Fund, US)
- 4. Agency Understanding about the Brand Knowledge Partners are the Boston Reed College, California, USA, which has over 20 years of allied healthcare training experience and The Learning Oasis (USA)
- 5. Objective Going through the five phase brand development process, we are addressing Phase 1 & 2 Brand Personality & Brand Positioning
- 6. Define a Brand Personality for Berkeley HealthEdu Work on a strong identity that would set the brand apart from its competition Create a visual entity/symbol, that creates a connect i.e. easy recall and recognition
- 7. BUT, ARE WE READY FOR A BRAND POSITIONING STATEMENT?
- 9. Break through branding clutter by defining your brand’s unique value proposition then owning it in the marketplace thereby establishing your brand’s position. 5 main factors critical to define a brand positioning: Brand Attributes What it delivers Customer Expectations What they expect Competitor Attributes What the competition delivers Your Pricing You v/s comp pricing Customer Perceptions Perceived quality + value Brand Promise What is it that you stand by…
- 10. SINCE THE BRAND NAME HAS “HEALTH” & “EDU” INBUILT, WE CAN LOOK AT THE POSSIBILITY OF NOT DOING A BRAND POSITIONING STATEMENT BUT GOING FOR A VISION STATEMENT / FORWARD LOOKING STATEMENT
- 11. A LOOK AT THE BRAND IDENTITY POSSIBILITIES
- 12. Option -1 Drops of Knowledge: Every drop that fills the ocean Integrated to be of “substance” Colours: Green symbolises: Growth, Harmony, Nature, Freshness, Health Blue: Energy, Calm, Youthful, Forward looking
- 13. OPTION - 2 Symbolising an educational/skilling institute with strong belief in growth empowered by knowledge Blue: Energy, Calm, Youthful, Forward looking, Knowledge based
- 14. OPTION - 3 Berkeley as a flower (lotus) symbolises knowledge highlighting the brand as a knowledge enabler Burgundy: Energy, Purity, Youthful, Joy, Premier
- 15. OPTION - 4 Berkeley as a flower (lotus) symbolises knowledge highlighting the brand as a knowledge enabler Burgundy: Energy, Purity, Youthful, Joy, Premier
- 16. OPTION -5 A visually strong typography logo with the H standing for health creating a linkage between Berkeley and Education.
- 17. Thank you for your time