Revised BHE logo
- 2. Berkeley HealthEDU Creating aDifferentiated Brand Identity
- 3. Agency Understanding about the Brand Developing & delivering comprehensive training for healthcare professionals including nurses, technicians, doctors and pharmacists Promoters of Promoted by the Burman Family (Dabur), founders of Boston Reed College and Newbury (Venture Fund, US)
- 4. Agency Understanding about the Brand Knowledge Partners are the Boston Reed College, California, USA, which has over 20 years of allied healthcare training experience and The Learning Oasis (USA)
- 5. Objective Going through thefive phase brand development process, we are addressing Phase 1 & 2 Brand Personality & Brand Positioning
- 6. Define a BrandPersonality for Berkeley HealthEdu Work on a strong identity that would set the brand apart from its competition Create a visual entity/symbol, that creates a connect i.e. easy recall and recognition
- 7. BUT, ARE WEREADY FOR A BRAND POSITIONING STATEMENT?
- 9. Break through brandingclutter by defining your brand’s unique value proposition then owning it in the marketplace thereby establishing your brand’s position. 5 main factors critical to define a brand positioning: Brand Attributes What it delivers Customer Expectations What they expect Competitor Attributes What the competition delivers Your Pricing You v/s comp pricing Customer Perceptions Perceived quality + value Brand Promise What is it that you stand by…
- 10. SINCE THE BRANDNAME HAS “HEALTH” & “EDU” INBUILT, WE CAN LOOK AT THE POSSIBILITY OF NOT DOING A BRAND POSITIONING STATEMENT BUT GOING FOR A VISION STATEMENT / FORWARD LOOKING STATEMENT
- 11. A LOOK ATTHE BRAND IDENTITY POSSIBILITIES
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- 19. Thank you foryour time