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Its all about Bharti Axa group of insurance !
Introduction
•Joint venture between Bharti Enterprises and
AXA Group.
•74% stake from Bharti and 26% stake of AXA.
•Launched its national operations in December
2006.
Tagline
Jeevan suraksha ka naya nazariya ;
Be life confident
Introduction to key persons:-
4
SaujanyaShrivastava
•Chief Marketing Officer.
•16 yearsof experiencein Sales& Marketing.
Ulhas DeshpanDe
• Chief HROfficer.
• 25year experience.
Rajeev KUmaR
Chief &Appointed Actuary
• Over 3000 employees across over 12 states in the country.
• Built around the promise of making people "Life Confident“.
LifeInsurancein India
•1870: Bombay Mutual AssuranceSociety.
•1912-1938 :InsuranceAct 1938 passed
•1956: LifeInsuranceNationalized. LIC
becomesaStatemonopoly.
• 2005 –14: One dominant nationalized player and 13 pvt
companies
• 2006 –15: Private sector companies - 2 wholly Indian owned.
• 2000: Opening of the Insurance sector for private players
Typesof LifeInsurance
Policies:• Term Life Insurance Policy
• Endowment Life Insurance Policy
• Money Back Life Insurance Policy
• Whole Life Insurance Policy
• Unit Linked Insurance Policy
Bharti axa Products
•Protection Plans
•Bharti AXA Life eProtect
•Bharti AXA Life Elite Secure
•Bharti AXA Life Family Income Secure
•Bharti AXA Life Protect Plus
•Bharti AXA Life Premium Waiver Rider
•Wealth creation With
Protection
 
• Bharti AXA Life Child Plans
• Bharti AXA Life Bright Stars EDGE
• Bharti AXA Life Power Kid Insurance Plan
• Bharti AXA Life Guaranteed Plans
• Bharti AXA Life Secure Income Plan
• Bharti AXA Life Flexi Save
• Bharti AXA Life Monthly Income Plan
• Bharti AXA Life Aajeevan Sampatti
• Bharti AXA Life Young India Plan
• Bharti AXA Life Secure Savings Plan
• Other Market Link Plans
• Bharti AXA Life Future Invest
•HealtH Plans
• Bharti AXA Life Triple Health Insurance Plan
• Bharti AXA Life EasyHealth
• Bharti AXA Life Hospi Cash Benefit Rider
BHarti aXa life aajeevan samPatti
Key Features:
• Lifelong Benefits.
• DISCOUNT on opting Higher Sum Assured
• Guaranteed {Payouts} Benefit.
• Cash Bonuses.
• Tax [Benefits].
swot analysis of BHarti aXa:-
15
strengtHs of BHarti aXa!
 integrated approach to seek innovative solutions
Policies for various age and economic groups
International expertise of axa group
Strong marketing campaign
The joint venture has a 74%stake from bharti and
26 from axa
Bharti enterprise serves over 10 million customers
16
weakkness of BHarti aXa !
Less penetration in rural area
Small agent base
Insurance companies have a poor image when it comes to payment
of dues
17
oPPortunities of BHarti aXa !
 growing rural market
Earning urban youth
Cross selling through financial services such as
banking
18
ThreaTs of bharTi axa !
 stringent economic measures by government and RBI
 entry of new NBFCs in the sector
19
20
AXA Group: Revenues
Resilient vs. FY08
Revenues by segment
2,841
Asset Management 3,947
In Euro
million
FY08
International
Insurance
412Banking & Holdings
2,860
3,074
FY09
395
91,221Revenues 90,124
P&C 26,039 26,174
L&S 57,977 57,620
+2%
-25%
%
-2%
-1%
+1%
-4%
Mediterranean
& LA region
-32%
-7%
+13%
+11%
-6%
+1%
Changes are on a comparable basis
NORCEE
UK &Ireland
North
America
France
Asia-Pacific
(incl. Japan)




* Excluding International Insurance, Asset Management, Banking and Holdings
In Euro billion

22
11
97
13
22
Insurance revenues by region
Conclusion
 Bharti AXA has won many awards undervarious categories and
is a trust worthy entity.
 This company works considering its customerbase and their
benefits.
Thank you

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Bharti axa

  • 1. Its all about Bharti Axa group of insurance !
  • 2. Introduction •Joint venture between Bharti Enterprises and AXA Group. •74% stake from Bharti and 26% stake of AXA. •Launched its national operations in December 2006.
  • 3. Tagline Jeevan suraksha ka naya nazariya ; Be life confident
  • 4. Introduction to key persons:- 4
  • 5. SaujanyaShrivastava •Chief Marketing Officer. •16 yearsof experiencein Sales& Marketing.
  • 6. Ulhas DeshpanDe • Chief HROfficer. • 25year experience. Rajeev KUmaR Chief &Appointed Actuary
  • 7. • Over 3000 employees across over 12 states in the country. • Built around the promise of making people "Life Confident“.
  • 8. LifeInsurancein India •1870: Bombay Mutual AssuranceSociety. •1912-1938 :InsuranceAct 1938 passed •1956: LifeInsuranceNationalized. LIC becomesaStatemonopoly.
  • 9. • 2005 –14: One dominant nationalized player and 13 pvt companies • 2006 –15: Private sector companies - 2 wholly Indian owned. • 2000: Opening of the Insurance sector for private players
  • 10. Typesof LifeInsurance Policies:• Term Life Insurance Policy • Endowment Life Insurance Policy • Money Back Life Insurance Policy • Whole Life Insurance Policy • Unit Linked Insurance Policy
  • 11. Bharti axa Products •Protection Plans •Bharti AXA Life eProtect •Bharti AXA Life Elite Secure •Bharti AXA Life Family Income Secure •Bharti AXA Life Protect Plus •Bharti AXA Life Premium Waiver Rider
  • 12. •Wealth creation With Protection   • Bharti AXA Life Child Plans • Bharti AXA Life Bright Stars EDGE • Bharti AXA Life Power Kid Insurance Plan • Bharti AXA Life Guaranteed Plans • Bharti AXA Life Secure Income Plan • Bharti AXA Life Flexi Save • Bharti AXA Life Monthly Income Plan • Bharti AXA Life Aajeevan Sampatti • Bharti AXA Life Young India Plan • Bharti AXA Life Secure Savings Plan • Other Market Link Plans • Bharti AXA Life Future Invest
  • 13. •HealtH Plans • Bharti AXA Life Triple Health Insurance Plan • Bharti AXA Life EasyHealth • Bharti AXA Life Hospi Cash Benefit Rider
  • 14. BHarti aXa life aajeevan samPatti Key Features: • Lifelong Benefits. • DISCOUNT on opting Higher Sum Assured • Guaranteed {Payouts} Benefit. • Cash Bonuses. • Tax [Benefits].
  • 15. swot analysis of BHarti aXa:- 15
  • 16. strengtHs of BHarti aXa!  integrated approach to seek innovative solutions Policies for various age and economic groups International expertise of axa group Strong marketing campaign The joint venture has a 74%stake from bharti and 26 from axa Bharti enterprise serves over 10 million customers 16
  • 17. weakkness of BHarti aXa ! Less penetration in rural area Small agent base Insurance companies have a poor image when it comes to payment of dues 17
  • 18. oPPortunities of BHarti aXa !  growing rural market Earning urban youth Cross selling through financial services such as banking 18
  • 19. ThreaTs of bharTi axa !  stringent economic measures by government and RBI  entry of new NBFCs in the sector 19
  • 20. 20 AXA Group: Revenues Resilient vs. FY08 Revenues by segment 2,841 Asset Management 3,947 In Euro million FY08 International Insurance 412Banking & Holdings 2,860 3,074 FY09 395 91,221Revenues 90,124 P&C 26,039 26,174 L&S 57,977 57,620 +2% -25% % -2% -1% +1% -4% Mediterranean & LA region -32% -7% +13% +11% -6% +1% Changes are on a comparable basis NORCEE UK &Ireland North America France Asia-Pacific (incl. Japan)     * Excluding International Insurance, Asset Management, Banking and Holdings In Euro billion  22 11 97 13 22 Insurance revenues by region
  • 21. Conclusion  Bharti AXA has won many awards undervarious categories and is a trust worthy entity.  This company works considering its customerbase and their benefits.