Bharti Axa is a joint venture between Bharti Enterprises and AXA Group, with 74% stake from Bharti and 26% from AXA. It was launched in 2006 and now has over 3000 employees across 12 states in India. The company offers various insurance products like term plans, health plans, child plans, and retirement plans. It aims to make customers "Life Confident" through innovative solutions. As a new player, Bharti Axa has strengths in its joint venture partners and product variety, but weaknesses in rural penetration and agent network. Opportunities lie in the growing insurance market, while threats include increased competition.