1. Its all about Bharti Axa group of insurance !

2. Introduction
•Joint venture between Bharti Enterprises and
AXA Group.
•74% stake from Bharti and 26% stake of AXA.
•Launched its national operations in December
2006.

3. Tagline
Jeevan suraksha ka naya nazariya ;
Be life confident

4. Introduction to key persons:-
4

5. SaujanyaShrivastava
•Chief Marketing Officer.
•16 yearsof experiencein Sales& Marketing.

6. Ulhas DeshpanDe
• Chief HROfficer.
• 25year experience.
Rajeev KUmaR
Chief &Appointed Actuary

7. • Over 3000 employees across over 12 states in the country.
• Built around the promise of making people "Life Confident“.

8. LifeInsurancein India
•1870: Bombay Mutual AssuranceSociety.
•1912-1938 :InsuranceAct 1938 passed
•1956: LifeInsuranceNationalized. LIC
becomesaStatemonopoly.

9. • 2005 –14: One dominant nationalized player and 13 pvt
companies
• 2006 –15: Private sector companies - 2 wholly Indian owned.
• 2000: Opening of the Insurance sector for private players

10. Typesof LifeInsurance
Policies:• Term Life Insurance Policy
• Endowment Life Insurance Policy
• Money Back Life Insurance Policy
• Whole Life Insurance Policy
• Unit Linked Insurance Policy

11. Bharti axa Products
•Protection Plans
•Bharti AXA Life eProtect
•Bharti AXA Life Elite Secure
•Bharti AXA Life Family Income Secure
•Bharti AXA Life Protect Plus
•Bharti AXA Life Premium Waiver Rider

12. •Wealth creation With
Protection
• Bharti AXA Life Child Plans
• Bharti AXA Life Bright Stars EDGE
• Bharti AXA Life Power Kid Insurance Plan
• Bharti AXA Life Guaranteed Plans
• Bharti AXA Life Secure Income Plan
• Bharti AXA Life Flexi Save
• Bharti AXA Life Monthly Income Plan
• Bharti AXA Life Aajeevan Sampatti
• Bharti AXA Life Young India Plan
• Bharti AXA Life Secure Savings Plan
• Other Market Link Plans
• Bharti AXA Life Future Invest

13. •HealtH Plans
• Bharti AXA Life Triple Health Insurance Plan
• Bharti AXA Life EasyHealth
• Bharti AXA Life Hospi Cash Benefit Rider

14. BHarti aXa life aajeevan samPatti
Key Features:
• Lifelong Benefits.
• DISCOUNT on opting Higher Sum Assured
• Guaranteed {Payouts} Benefit.
• Cash Bonuses.
• Tax [Benefits].

15. swot analysis of BHarti aXa:-
15

16. strengtHs of BHarti aXa!
 integrated approach to seek innovative solutions
Policies for various age and economic groups
International expertise of axa group
Strong marketing campaign
The joint venture has a 74%stake from bharti and
26 from axa
Bharti enterprise serves over 10 million customers
16

17. weakkness of BHarti aXa !
Less penetration in rural area
Small agent base
Insurance companies have a poor image when it comes to payment
of dues
17

18. oPPortunities of BHarti aXa !
 growing rural market
Earning urban youth
Cross selling through financial services such as
banking
18

19. ThreaTs of bharTi axa !
 stringent economic measures by government and RBI
 entry of new NBFCs in the sector
19

20. 20
AXA Group: Revenues
Resilient vs. FY08
Revenues by segment
2,841
Asset Management 3,947
In Euro
million
FY08
International
Insurance
412Banking & Holdings
2,860
3,074
FY09
395
91,221Revenues 90,124
P&C 26,039 26,174
L&S 57,977 57,620
+2%
-25%
%
-2%
-1%
+1%
-4%
Mediterranean
& LA region
-32%
-7%
+13%
+11%
-6%
+1%
Changes are on a comparable basis
NORCEE
UK &Ireland
North
America
France
Asia-Pacific
(incl. Japan)




* Excluding International Insurance, Asset Management, Banking and Holdings
In Euro billion

22
11
97
13
22
Insurance revenues by region

21. Conclusion
 Bharti AXA has won many awards undervarious categories and
is a trust worthy entity.
 This company works considering its customerbase and their
benefits.

22. Thank you