This document is a business familiarization report submitted by 5 MBA students from the University of Mysore after completing internships at Webheay Technologies India Pvt Ltd. The report includes sections on the IT industry profile, company profile of Webheay Technologies, organizational hierarchy, product profiles, functional department studies, SWOT analysis, and conclusions. The report provides key information about Webheay Technologies, which is a digital marketing and software development company based in Bengaluru that offers various services such as website development, social media marketing, mobile app development, and more.
The document provides details of Ahana Sarkar's 6-week winter internship with Paytm in their Marketing and Sales department. The internship involved promoting Paytm Wallet usage to local shop owners. However, many shop owners were hesitant to complete the required KYC process due to lack of trust and unclear branding of the forms. Through this experience, Ahana learned important workplace skills like time management and initiative, and identified communication skills as an area for improvement in order to be effective in marketing and sales roles.
The document summarizes the Satyam scam, one of India's largest corporate frauds. Ramalinga Raju, founder and chairman of Satyam Computers, admitted in January 2009 to inflating the company's accounts by over $1 billion USD. An investigation found that Raju had misrepresented financial records and profits to investors and regulators for years. As a result of the fraud being revealed, Satyam's stock price collapsed and the company was removed from stock indices. The scam had widespread negative impacts in India, damaging the country's economic and corporate governance reputation.
Muthoot Finance is India's largest gold loan NBFC. It provides gold loans to individuals and businesses, with over 3,000 branches across India. Muthoot has been successful due to its large branch network in Southern India, where 85-90% of gold loans are concentrated. It offers gold loans with quick processing, minimum documentation, and lower interest rates than other lenders. While dependent on gold prices, Muthoot has consistently grown its revenues and profits over the past years through its market leading position in the gold loan industry.
Student declaration, table of content, acknowledgeAlok Chaudhary
The document is an internship report submitted by Alok Chaudhary to Tribhuvan University in partial fulfillment of a Bachelor of Information Management degree. It summarizes Alok's six-month internship with Living Eyes Media, where he developed websites and APIs using the Laravel framework. The report includes sections on the organization and IT industry in Nepal, a description and analysis of the activities Alok performed during the internship, and a conclusion regarding what was learned.
Internet banking allows individuals to perform banking activities online from home via the internet. It was first introduced in the United States in 1994 and then developed in India starting in 1997. Internet banking provides convenience for customers but also risks of security and fraud that require precautions from both banks and customers.
Pankaj Sharma completed a 45-day internship at The Kangra Central Co-operative Bank Ltd to fulfill the requirements for an MBA degree. The report provides an overview of the bank's general banking and credit departments. It includes details of the internship structure, time spent in different departments, objectives, and activities performed. The document also gives a brief introduction of the bank, discussing its history, operations, products, and organizational structure. A SWOT analysis of the bank is presented to evaluate its strengths, weaknesses, opportunities and threats.
This document discusses electronic banking (e-banking). It defines e-banking as the automated delivery of traditional banking products and services directly to customers through electronic channels. There are two approaches to e-banking - a dial-in approach that requires separate finance software and an internet approach where users log directly into their bank's website. E-banking offers benefits like anytime/anywhere banking and lower costs but also drawbacks like difficulties adopting technology. Security features like SSL encryption and firewalls aim to protect online banking.
Ramalinga Raju founded Satyam Computer Services in 1987 and grew it into a large IT company. In 2008, it was revealed that Satyam's accounts had been falsified for years, with profits and cash balances inflated. Raju resigned and admitted to the fraud. An investigation found that around 13,000 employees did not actually exist in order to siphon off funds. Tech Mahindra later acquired Satyam and it is now known as Mahindra Satyam, overseen by a new board and leadership while continuing legal proceedings around the original fraud.
The document provides details of Ahana Sarkar's 6-week winter internship with Paytm in their Marketing and Sales department. The internship involved promoting Paytm Wallet usage to local shop owners. However, many shop owners were hesitant to complete the required KYC process due to lack of trust and unclear branding of the forms. Through this experience, Ahana learned important workplace skills like time management and initiative, and identified communication skills as an area for improvement in order to be effective in marketing and sales roles.
The document summarizes the Satyam scam, one of India's largest corporate frauds. Ramalinga Raju, founder and chairman of Satyam Computers, admitted in January 2009 to inflating the company's accounts by over $1 billion USD. An investigation found that Raju had misrepresented financial records and profits to investors and regulators for years. As a result of the fraud being revealed, Satyam's stock price collapsed and the company was removed from stock indices. The scam had widespread negative impacts in India, damaging the country's economic and corporate governance reputation.
Muthoot Finance is India's largest gold loan NBFC. It provides gold loans to individuals and businesses, with over 3,000 branches across India. Muthoot has been successful due to its large branch network in Southern India, where 85-90% of gold loans are concentrated. It offers gold loans with quick processing, minimum documentation, and lower interest rates than other lenders. While dependent on gold prices, Muthoot has consistently grown its revenues and profits over the past years through its market leading position in the gold loan industry.
Student declaration, table of content, acknowledgeAlok Chaudhary
The document is an internship report submitted by Alok Chaudhary to Tribhuvan University in partial fulfillment of a Bachelor of Information Management degree. It summarizes Alok's six-month internship with Living Eyes Media, where he developed websites and APIs using the Laravel framework. The report includes sections on the organization and IT industry in Nepal, a description and analysis of the activities Alok performed during the internship, and a conclusion regarding what was learned.
Internet banking allows individuals to perform banking activities online from home via the internet. It was first introduced in the United States in 1994 and then developed in India starting in 1997. Internet banking provides convenience for customers but also risks of security and fraud that require precautions from both banks and customers.
Pankaj Sharma completed a 45-day internship at The Kangra Central Co-operative Bank Ltd to fulfill the requirements for an MBA degree. The report provides an overview of the bank's general banking and credit departments. It includes details of the internship structure, time spent in different departments, objectives, and activities performed. The document also gives a brief introduction of the bank, discussing its history, operations, products, and organizational structure. A SWOT analysis of the bank is presented to evaluate its strengths, weaknesses, opportunities and threats.
This document discusses electronic banking (e-banking). It defines e-banking as the automated delivery of traditional banking products and services directly to customers through electronic channels. There are two approaches to e-banking - a dial-in approach that requires separate finance software and an internet approach where users log directly into their bank's website. E-banking offers benefits like anytime/anywhere banking and lower costs but also drawbacks like difficulties adopting technology. Security features like SSL encryption and firewalls aim to protect online banking.
Ramalinga Raju founded Satyam Computer Services in 1987 and grew it into a large IT company. In 2008, it was revealed that Satyam's accounts had been falsified for years, with profits and cash balances inflated. Raju resigned and admitted to the fraud. An investigation found that around 13,000 employees did not actually exist in order to siphon off funds. Tech Mahindra later acquired Satyam and it is now known as Mahindra Satyam, overseen by a new board and leadership while continuing legal proceedings around the original fraud.
E-banking allows customers to perform basic banking transactions electronically around the clock from anywhere in the world. It involves viewing account details, paying bills, and transferring money via the internet. While e-banking provides benefits like convenience and low costs, it also faces challenges regarding security, start-up costs, and the need for trained personnel and maintenance. Banks are working to address security issues and provide safe online banking services.
The document provides information about ATM operations, location strategy, and the effect of consolidation in India. It discusses the history of the ATM and contributions from various inventors. It then covers topics like ATM operations including daily reports, deposit processing, and maintenance. The document also discusses factors considered for ATM location strategy like cost, geographical locations, and account status. Finally, it summarizes the effect of consolidation through shared ATM networks in India and developments like Euronet launching a national ATM switch and SBI adopting solar-powered ATMs.
Micromax a comple studey on operations and supply chainSARIN RAJU
This document discusses Micromax, an Indian mobile phone manufacturer known for its cost-effective strategies. It produces data cards, tablets, and LED products. Micromax uses responsive and cost-effective strategies like dealer management, distribution approach, and pricing to penetrate the urban market. It adopts a cost-effective approach in base model phones, Android phones, and tablets. The document recommends improving Micromax's supply chain and discusses its SWOT analysis, past campaigns, online presence, and current strategy.
The internet is growing rapidly. It has given rise to new opportunities in every field we can think of be it entertainment, business, sports or education.
There’re two sides to a coin. Internet also has it’s own disadvantages is cyber crime- illegal activity committed on the internet.
Online banking presentaion free download .
Its all about internet banking and something new you can get ..
you can download it and can use it accordingly..
THANK YOU
This document provides an overview of e-commerce applications in India based on an empirical study. It discusses the evolution of commerce from barter systems to modern e-commerce enabled by the internet. While e-commerce is still developing in India, major portals have started offering a wide range of products and services online. The study finds that most early e-commerce sites targeted NRIs but major portals have shifted to general e-commerce. Banks have also implemented online services. However, regulations around digital signatures and payments have hindered growth. But with private internet providers and a supportive IT policy, the future of e-commerce in India looks positive.
Electronic payment systems allow customers to make online payments for purchases. There are various methods of electronic payment including e-cash, smart cards, and credit/debit cards. Electronic payment systems provide authentication of users, encryption of data, integrity of information, and non-repudiation of transactions. Common types of electronic payment systems are e-cash, e-wallets, smart cards, and credit/debit cards. While electronic payment systems offer benefits like convenience and expense tracking, they also pose risks such as restrictions, hacking, lack of anonymity, and reliance on internet access.
This document analyzes the opportunities and risks of e-banking in rural areas of India. It introduces e-banking and its importance. The objectives are to overview e-banking services and identify opportunities and challenges. The study uses secondary data sources. E-banking provides lower costs and more convenience but faces challenges in rural areas like lack of infrastructure, awareness, and education. Providing training could help address challenges and further develop e-banking services in rural India.
This report summarizes the author's 24-week industrial training experience at DIMO Pvt Ltd, Ceylon Electricity Board, and Lanka Electricity Company. It includes descriptions of each organization's structure, functions, performance, strengths, weaknesses, and the author's roles. The report details the technical skills and knowledge gained in areas like hydro power generation, thermal power plants, transmission systems, distribution, customer service, and more. It concludes that the training program was successful in exposing students to real-world industry experience and applying their university education.
Organisational Study Report of Cochin Shipyard LimitedKishore Raveendran
This is the Organizational study conducted by me on Cochin Shipyard Limited, Cochin. Its consist all Department Details , Structure, Financial Statements (P&L and Balance Sheet) Turnover, Employee Details, Industry Profile, Company Info, History etc.
An ATM, or automated teller machine, allows bank customers to access their accounts and perform transactions like withdrawing cash or checking balances without interacting with a human teller. The document provides a history of the first ATM, how ATMs work by connecting to bank networks, common security features of ATMs, and tips for safe ATM usage. Modern ATMs use encryption and other technologies to securely process transactions and protect customers' financial information.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
E-commerce is growing trend in Nepal. We along with our SEO team have compiled a report that shows the state of ecommerce in Nepal. This report is useful for students, professionals in this sector and anybody interested in current trends.
The document discusses e-commerce and various types of online businesses. It defines e-commerce as the buying and selling of products and services electronically. It describes business-to-business, business-to-consumer, and intra-organizational e-commerce. It also discusses several types of online businesses like retail, banking, travel, career services, real estate, and insurance and how they have benefited from e-commerce.
This document is a project report submitted by S. Prarthana to the Faculty of Management Studies at Dhanalakshmi College of Engineering in partial fulfillment of an MBA degree. The project report studies customer awareness of internet banking services provided by Dena Bank's T.Nagar branch in Chennai. It includes an introduction, objectives, need for the study, industry and company profiles, literature review, research methodology, data analysis and interpretation, summary and conclusion. 150 customers were surveyed using a questionnaire and their responses were analyzed using statistical tools like percentage, chi-square and correlation to draw inferences and provide suggestions.
This document lists various public sector banks in India along with their CEOs and MDs. It includes 21 public sector banks such as State Bank of India, Bank of Baroda, Punjab National Bank, etc. It also lists the interim MD and CEO of India Post Payment Banks, a new public sector bank established in 2017. The document provides the names and positions of banking heads to give an overview of the leadership of major public sector banks in India.
This document is a project report on a study of customer satisfaction and preferences regarding Reliance Jio in Sagar, India. It includes an introduction to the telecommunications industry and Reliance Jio. Reliance Jio is an Indian telecom company that started as a broadband provider and disrupted the mobile market with innovative free service plans. The report outlines the company profile of Reliance Jio, research methodology used in the study, data analysis and findings. It examines customer satisfaction and preferences toward Reliance Jio's products and services.
This seminar presentation discusses cyber laws and cyber crimes in India. It begins with an introduction to cyber theory and the need for cyber laws. It then outlines some key cyber crimes and their associated penalties under Indian law. The presentation notes how internet usage and personal computer ownership has grown exponentially. It also discusses how real-world and virtual crimes differ and how laws have evolved to address cybercrimes. Key points covered include the evolution and advantages of cyber laws in India, increasing awareness of both cyber laws and crimes, and the major acts governing this area.
August 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Information Technology
Brand Analysis: Omega
Case Study Analysis: Zara
Concept of the month: Product Portfolio
E-banking allows customers to perform basic banking transactions electronically around the clock from anywhere in the world. It involves viewing account details, paying bills, and transferring money via the internet. While e-banking provides benefits like convenience and low costs, it also faces challenges regarding security, start-up costs, and the need for trained personnel and maintenance. Banks are working to address security issues and provide safe online banking services.
The document provides information about ATM operations, location strategy, and the effect of consolidation in India. It discusses the history of the ATM and contributions from various inventors. It then covers topics like ATM operations including daily reports, deposit processing, and maintenance. The document also discusses factors considered for ATM location strategy like cost, geographical locations, and account status. Finally, it summarizes the effect of consolidation through shared ATM networks in India and developments like Euronet launching a national ATM switch and SBI adopting solar-powered ATMs.
Micromax a comple studey on operations and supply chainSARIN RAJU
This document discusses Micromax, an Indian mobile phone manufacturer known for its cost-effective strategies. It produces data cards, tablets, and LED products. Micromax uses responsive and cost-effective strategies like dealer management, distribution approach, and pricing to penetrate the urban market. It adopts a cost-effective approach in base model phones, Android phones, and tablets. The document recommends improving Micromax's supply chain and discusses its SWOT analysis, past campaigns, online presence, and current strategy.
The internet is growing rapidly. It has given rise to new opportunities in every field we can think of be it entertainment, business, sports or education.
There’re two sides to a coin. Internet also has it’s own disadvantages is cyber crime- illegal activity committed on the internet.
Online banking presentaion free download .
Its all about internet banking and something new you can get ..
you can download it and can use it accordingly..
THANK YOU
This document provides an overview of e-commerce applications in India based on an empirical study. It discusses the evolution of commerce from barter systems to modern e-commerce enabled by the internet. While e-commerce is still developing in India, major portals have started offering a wide range of products and services online. The study finds that most early e-commerce sites targeted NRIs but major portals have shifted to general e-commerce. Banks have also implemented online services. However, regulations around digital signatures and payments have hindered growth. But with private internet providers and a supportive IT policy, the future of e-commerce in India looks positive.
Electronic payment systems allow customers to make online payments for purchases. There are various methods of electronic payment including e-cash, smart cards, and credit/debit cards. Electronic payment systems provide authentication of users, encryption of data, integrity of information, and non-repudiation of transactions. Common types of electronic payment systems are e-cash, e-wallets, smart cards, and credit/debit cards. While electronic payment systems offer benefits like convenience and expense tracking, they also pose risks such as restrictions, hacking, lack of anonymity, and reliance on internet access.
This document analyzes the opportunities and risks of e-banking in rural areas of India. It introduces e-banking and its importance. The objectives are to overview e-banking services and identify opportunities and challenges. The study uses secondary data sources. E-banking provides lower costs and more convenience but faces challenges in rural areas like lack of infrastructure, awareness, and education. Providing training could help address challenges and further develop e-banking services in rural India.
This report summarizes the author's 24-week industrial training experience at DIMO Pvt Ltd, Ceylon Electricity Board, and Lanka Electricity Company. It includes descriptions of each organization's structure, functions, performance, strengths, weaknesses, and the author's roles. The report details the technical skills and knowledge gained in areas like hydro power generation, thermal power plants, transmission systems, distribution, customer service, and more. It concludes that the training program was successful in exposing students to real-world industry experience and applying their university education.
Organisational Study Report of Cochin Shipyard LimitedKishore Raveendran
This is the Organizational study conducted by me on Cochin Shipyard Limited, Cochin. Its consist all Department Details , Structure, Financial Statements (P&L and Balance Sheet) Turnover, Employee Details, Industry Profile, Company Info, History etc.
An ATM, or automated teller machine, allows bank customers to access their accounts and perform transactions like withdrawing cash or checking balances without interacting with a human teller. The document provides a history of the first ATM, how ATMs work by connecting to bank networks, common security features of ATMs, and tips for safe ATM usage. Modern ATMs use encryption and other technologies to securely process transactions and protect customers' financial information.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
E-commerce is growing trend in Nepal. We along with our SEO team have compiled a report that shows the state of ecommerce in Nepal. This report is useful for students, professionals in this sector and anybody interested in current trends.
The document discusses e-commerce and various types of online businesses. It defines e-commerce as the buying and selling of products and services electronically. It describes business-to-business, business-to-consumer, and intra-organizational e-commerce. It also discusses several types of online businesses like retail, banking, travel, career services, real estate, and insurance and how they have benefited from e-commerce.
This document is a project report submitted by S. Prarthana to the Faculty of Management Studies at Dhanalakshmi College of Engineering in partial fulfillment of an MBA degree. The project report studies customer awareness of internet banking services provided by Dena Bank's T.Nagar branch in Chennai. It includes an introduction, objectives, need for the study, industry and company profiles, literature review, research methodology, data analysis and interpretation, summary and conclusion. 150 customers were surveyed using a questionnaire and their responses were analyzed using statistical tools like percentage, chi-square and correlation to draw inferences and provide suggestions.
This document lists various public sector banks in India along with their CEOs and MDs. It includes 21 public sector banks such as State Bank of India, Bank of Baroda, Punjab National Bank, etc. It also lists the interim MD and CEO of India Post Payment Banks, a new public sector bank established in 2017. The document provides the names and positions of banking heads to give an overview of the leadership of major public sector banks in India.
This document is a project report on a study of customer satisfaction and preferences regarding Reliance Jio in Sagar, India. It includes an introduction to the telecommunications industry and Reliance Jio. Reliance Jio is an Indian telecom company that started as a broadband provider and disrupted the mobile market with innovative free service plans. The report outlines the company profile of Reliance Jio, research methodology used in the study, data analysis and findings. It examines customer satisfaction and preferences toward Reliance Jio's products and services.
This seminar presentation discusses cyber laws and cyber crimes in India. It begins with an introduction to cyber theory and the need for cyber laws. It then outlines some key cyber crimes and their associated penalties under Indian law. The presentation notes how internet usage and personal computer ownership has grown exponentially. It also discusses how real-world and virtual crimes differ and how laws have evolved to address cybercrimes. Key points covered include the evolution and advantages of cyber laws in India, increasing awareness of both cyber laws and crimes, and the major acts governing this area.
August 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Information Technology
Brand Analysis: Omega
Case Study Analysis: Zara
Concept of the month: Product Portfolio
This issue of the Balmer Lawrie Organisational Gazette focuses on the various Information Technology initiatives undertaken by the company recently. It discusses emerging technology trends like IoT becoming BIoT, fintech renaissance, augmented reality going mainstream, and uses of bots. It emphasizes that proactively driving technology improvement is critical for business processes, service delivery, and survival of some business units. The leadership speaks article stresses the importance of IT enabling business activities and processes to effectively deliver services. It highlights various ongoing IT projects in the company around digitization, cyber security, and improving business processes.
This document provides an executive summary of the IT industry and Infosys company. It discusses the history and evolution of the IT sector in India and abroad. It then analyzes the IT industry through a macro lens, covering major players, products/services, financial overview, government regulations, and SWOT/PEST analyses. The document also provides a micro analysis of Infosys, including its human resources policies, marketing strategies, financial performance, SWOT analysis, and Porter's five forces model. Finally, it acknowledges those who contributed to the successful completion of the project report.
Indian SME sector is growing rapidly driven by factors like e-commerce, m-commerce, government initiatives and easy SME lending. Self-finance has traditionally been the major source of financing for SMEs, but government and financial institutions are now providing more financial assistance through schemes and credit guarantee funds. The IT-SME sector, including e-commerce, m-commerce and fintech, is attracting significant investment from domestic and foreign investors to support areas like logistics, social commerce, cyber security, and digital payments.
It industry tcs group 7_ssm assignmentAdvait Bhobe
The document discusses the Indian IT industry and Tata Consultancy Services (TCS). It provides an overview of the growth of the Indian IT industry, trends in the industry such as increasing internet usage and employment. It also discusses the various components of the IT industry in India. Finally, it gives details about TCS, the largest IT company in India, including its history, services provided, and size.
Here are a few key points about what job losses in the IT industry may portend:
- Slowdown in the Indian IT industry: Large-scale job cuts indicate a slowdown in demand for IT services from key markets like the US and Europe. This could negatively impact India's export-oriented IT industry.
- Economic impact: The IT industry is a major employer and contributor to India's GDP and exports. Large-scale unemployment in the sector will reduce incomes and spending, impacting the broader economy. It may also reduce India's competitiveness as a destination for IT/ITeS investments.
- Skill mismatches: Many IT professionals who lose their jobs may find it difficult to find new opportunities due to skill mismatches.
Industrial Report on Indian IT Industry by Parakramesh JaroliParakramesh Jaroli
The Indian IT industry has grown significantly over the past few decades and is now a major global force. It has expanded at a fast rate of 25% between 2000-2013, much higher than the global average. India is now the largest sourcing destination for IT services, accounting for around 52% of the global market due to its large talent pool and much lower costs compared to countries like the US. The sector employs over 10 million Indians and is a major contributor to the country's economic growth and development. It is expected to continue growing and reach $300 billion by 2020.
The document provides an overview of Tata Consultancy Services (TCS) and its operations. It discusses TCS' business analytics practices, corporate finance policies, marketing strategies, human resource management approaches, production and quality management systems, research findings, entrepreneurship initiatives, and outcomes of completing the project report. Key details include TCS' dividend distribution policy, social media presence, workforce of over 500,000 employees, and innovation promoting initiative called TCS COIN. The conclusion is that the project report helped gain practical insights into applying management concepts in corporate settings.
The 10 Most Prominent BFSI Solution Providers In 2018 Merry D'souza
To bring out the companies which are consistently engaged in helping clients on simplifying their personal finance
requirements through adapting and implementing the highly capital intensive global technologies. We have come up
with the edition, “The 10 Most Prominent BFSI Solution Providers In 2018.”
The 10 Most Prominent BFSI Solution Providers In 2018Merry D'souza
To bring out the companies which are consistently engaged in helping clients on simplifying their personal finance requirements through adapting and implementing the highly capital intensive global technologies. We have come up with the edition, “The 10 Most Prominent BFSI Solution Providers In 2018.”
Tech Mahindra is an Indian multinational provider of IT, network and software consulting services headquartered in Pune, India. It has over 100,000 employees worldwide and serves customers across industries. In recent years, Tech Mahindra has expanded through mergers and acquisitions, including the merger with Mahindra Satyam in 2013 which made it the 5th largest IT services company in India. The company focuses on developing solutions in emerging technologies and continues to target ambitious revenue growth through both organic means and acquisitions. In its most recent quarterly performance, Tech Mahindra reported zero debt, good profit growth, increasing cash reserves, and rising client count.
"Insightss success magazine with this new edition " The 10 Most Admired BPM Companies " brought in to light the companies who excels in serving its customers.
LIVE PROJECT ON JOB DESCRIPTION AND JOB ENGAGEMENT OF EMPLOYEES IN IT INDUSTRY.NISHIGANDHA BATWAL
The project was aimed to understand the IT sector. We choose Datamatics Global Services Limited to understand the JD and Job Engagement process at Datamatics Global Services Limited.
FCFF and valuation of infosys,tcs,zylog systemSagar Choudhury
The document is a business analysis report of three major Indian IT companies: Tata Consultancy Services (TCS), Wipro, and Zylog Systems. It provides an overview of the Indian IT industry and each company's background, products, market share, and revenue composition. It also analyzes the business strategies of the three companies using Porter's Five Forces model and examines their employee retention rates, customer retention rates, owner compositions, and dividend policies. The objective of the report is to perform business analysis and valuation of these three Indian IT companies.
The 10 most promising tech companies in india Merry D'souza
Insights Success, celebrate such technological advancements with the exclusive February’s edition,
The 10 Most Promising Tech Companies in India, highlighting the finest firms taking on contemporary progression and reaching the zenith of their businesses.
Tech Mahindra is an Indian multinational provider of information technology, networking and business process outsourcing services. It was founded in 1986 and is headquartered in Pune, India. In 2012, Tech Mahindra merged with Mahindra Satyam to become a $2.5 billion company with over 100,000 employees worldwide. The company provides services including application development and management, business process outsourcing, cloud services, enterprise solutions, engineering services, and more to over 860 clients across many industries and countries. Tech Mahindra has experienced steady revenue and profit growth in recent years. It faces competition from other large Indian IT firms but also has opportunities for growth through acquisitions and increased global
The document discusses how artificial intelligence (AI) can be used for business development. It explores how AI technologies like data analytics, predictive analytics, machine learning algorithms and computer vision can help businesses optimize operations, improve customer experience and identify new opportunities. While AI has potential benefits, the document also notes challenges like bias in AI systems and potential job displacement. It concludes that AI could significantly impact businesses if developed and used ethically with appropriate safeguards.
3. 3
BUSINESS FAMILIARIZATION REPORT
ON INTERNSHIP
AT
[WEBHEAY TECHNOLIGIES INDIA PVT LTD]
NAMES REGNO.
ROSALIN BINDU 15MB3280
SAGNIK DASGUPTA 15MB3281
SAKHAMURI MURALI KRISHNA 15MB3282
SANDEEP KUMAR 15MB3283
SANIKOMMU SIVAIAH 15MB3284
III SEMESTER MBA
Guide
PROF.SUCHITRA
……………………………………….
Business Familiarization Report of Internship submitted
To the University of Mysore in partial fulfillment of the
Requirements of III Semester MBA degree
Examinations – 2016
International Institute of Business Studies
Bangalore – 560 032
International Institute of Business Studies
Bangalore – 560 032
4. 4
DECLARATION
We hereby declare that this Business Familiarization Report of Internship at Webheay
Technologies India Pvt Ltd submitted in partial fulfillment of the requirement for III Semester
MBA Degree Examinations 2016 of University of Mysore through International Institute of
Business Studies, Bangalore is our original work and not submitted to any other university.
This work has been done under the supervision of Prof.SUCHITRA
Place: Bangalore
Date:
Name of the TeamMembers Reg.No Signature
ROSALIN BINDHU 15MB3280
SAGNIK DASGUPTA 15MB3281
SAKHAMURIMURALIKRISHNA 15MB3282
SANDEEPKUMAR 15MB3283
SANIKOMMU SIVAIAH 15MB3284
5. 5
ACKNOWLEDGEMENT
We aregiving immense pleasure to express my indebtedness and deep sense of gratitude to
my supervisor and guide Prof. SUCHITRAfor her valuable and scholarly guidance. Her
sympathetic and helpful attitude and motivation helped me to work on this dissertation.
We are extremely grateful to Dr. K. Ramada’s, Director, and IIBS Bangalore for
having extended his guidance during the course of this BUSINESS FAMILIARIZATION
REPORT
ROSALIN BINDHU
SAGNIK DASGUPTA
SAKHAMURIMURALI KRISHNA
SANDEEP KUMAR
SANIKOMMU SIVAIAH
(MBA-III Sem)
6. 6
CONTENT
SI NO TITLE PAGE NO
1 Industry Profile
2 Company Profile
3 Organizational Hierarchy
4 Organizational Hierarchy
5 Product Profile
6 Study Of functional Department
7 SWOT Analysis
8 Conclusion
9 Summary of Findings
10 Bibliography
7. 7
CHAPTER 1
Industry Profile
IT Industry in India, Indian Information Technology, ITeS Sector, Services. The IT-
business process management (BPM) sector in India is estimated to expand at a CAGR of
9.5 per cent to US$ 300 billion by 2020.
The Information Technology Industry of India dates back to 1967 when the Tata Group in
collaboration with Burroughs set up the first software zone, SEEPZ in Mumbai. In 1973
SEEPZ became the first software export zone which saw 80% of the software export in the
1980s. Since then, the IT sector of India has grown by leaps and bounds and has acquired
India a brand name in the IT and ITES (Information Technology Enabled Services) sector in
the global scenario. The major hubs for the IT export sector are Bangalore, Chennai,
Hyderabad, Delhi, Mumbai and Kolkata. Bangalore has earned the sobriquet, ‘The Silicon
Valley of India’ owing to the maximum IT export (generating 77% of the net IT export
revenue of India). The IT- ITES sector can be broadly classified into two categories (i)
Business Process Outsourcing (BPO) and (ii) Domestic and IT export. The growth in the
BPO sector under the supervision of the IT-ITES sector has been phenomenal. According to
NASSCOM, “The IT-BPO sector in India aggregated revenue of US$ 100 billion in FY 2012,
0%
10%
20%
30%
40%
50%
60%
70%
80%
2007-2010 2010-2013 2013-2015 2015-2016
Growth Rate
8. 8
where export and domestic revenue stood at US$ 69.1 billion and US $31.7 billion
respectively”.
The industry is also an employment intensive sector. The estimated employment generation
in the FY 2012 was an expected 230,000 thus providing direct employment to 2.8 million and
indirect employment 88.9 million people all over the country. According to a report prepared
by Gartner, the top five outsourcing companies of India are TCS, Cognizant, Infosys, Wipro
and HCL Technologies.
1.1 WHAT WE DO:-
Digital marketing tools use in IT industry;
0
1
2
3
4
5
6
7
2010-2013 2013-2015 2015-2016
11. 11
CHAPTER 2
COMPANY PROFILE
WebheayTechnologyis a Software development and digital marketing company based in
Bengaluru, India. The company was founded by SYED HUSSIAN in 2015 and also operating
in India and omen. The company is one of the top 100 digital marketing companies in India.
History:-
The company offers services like Search, Social Media Marketing, Video creation and
marketing, Email marketing, Website development, Social CRM, Brand campaigns, Mobile
application development, Cross device distribution of content, Affiliate marketing, Digital
Media distribution and solutions.
Webheay Technologies India Private Limited is a Private incorporated on 30 October 2015. It
is classified as Non-govt Company and is registered at Registrar of Companies, Bangalore.
Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs. 100,000.It is
involved in Software publishing, consultancy and supply [Software publishing includes
production, supply and documentation of ready-made (non-customized) software, operating
systems software, business & other applications software, computer games software for all
platforms. Consultancy includes providing the best solution in the form of custom software
after analyzing the users’ needs and problems. Custom software also includes made-to-order
12. 12
software based on orders from specific users. Also, included are writing of software of any
kind following directives of the users; software maintenance, web-page design.
Webheay Technologies India Private Limited's Annual General Meeting (AGM) was last
held on N/A and as per records from Ministry of Corporate Affairs (MCA), its balance sheet
was last filed on N/A.
Directors of Webheay Technologies India Private Limited are Mrinal Kanti Ghosh and Syed
Shabaaz Hussain.
Webheay Technologies India Private Limited's Corporate Identification Number is (CIN)
U72200KA2015PTC083794 and its registration number is 83794.Its Email address is
shabaz_hussain2006@yahoo.com and its registered address is 404 B, 4 to Floor, Richmond
Plaza Building, 10 & 10/1,Raja Ram Mohan Roy Road, Richmond Circle, Bangalore
Bangalore KA 560025 IN , - , .
Current status of Webheay Technologies India Private Limited is - Active.
Company Details
CIN U72200KA2015PTC083794
Company Name WEBHEAY TECHNOLOGIES INDIA
PRIVATE LIMITED
Company Status Active
RoC RoC-Bangalore
Registration
Number
83794
Company
Category
Company limited by Shares
Company Sub
Category
Non-govt company
13. 13
CIN U72200KA2015PTC083794
Class of Company Private
Date of
Incorporation
30 October 2015
Age of Company 1 years, 0 month, 26 days
Activity Information Technology and Services
Omni Channel Solution
14. 14
Digital Marketing:-
Digital marketing is an umbrella term for the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display advertising,
and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed
the way brands and businesses utilize technology and digital marketing for their
marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as
digital platforms are increasingly incorporated into marketing plans and everyday life, and as
people use digital devices instead of going to physical shops.
Digital marketing such as search engine optimization (SEO), search engine marketing (SEM),
content marketing, influencer marketing, content automation, campaign marketing, and e-
commerce marketing, social media marketing, social media optimization, e-mail direct
marketing, display advertising, e–books, optical disks and games, are becoming more and
more common in our advancing technology. In fact, this extends to non-Internet channels that
provide digital media, such as mobile phones (SMSand MMS), callback and on-hold mobile
ring tones.
16. 16
CHAPTER 3
3.1Organizational Hierarchy:-
Organizational Chart:-
3.2 Product Profile:-
Produc
t
Names
:
Products
specificatio
n:
Average
Selling
products/day
Products/co
st
Target
Market
Total
income:
Remarks:
Month
1.
SEO OFF
Page
For
company
clients
70
bookmarking/d
ay
10 photo
submission & 5
blogs writing
For each
clients per
day
Cost 2500
rs
ecommer
ce
AVG
50000/mont
h
We do off
page seo
work for
clients
Month
2.
Business
Developmen
t,
Cold calling
------- -------
Who are
The
leading
company
today
-----------
WE read
every day
newspape
r and find
out the
prospecti
ve clients
Syed Hussain(CEO)
Shruti Shirol(Android
Developer)
Jay Ganesh(sales &
Marketing Freelancer)
Deepak Kashyap
Robert john(Senior
Manager)
17. 17
3.3MAJOR CLIENTS OF THE COMPANY
COGNIZANT
AMC ELECTRICAL ORACLE
LOUIS PHILIPPE HIDAYAT TV
SHANMUKHA RESTAURANT WIPRO
HCL
NIKE
18. 18
3.4Services:-
WEB DEVLOPEMENT
Webheay Technologies India Pvt Ltd Company has eminent PHP smart web developers. Our
years of experience in PHP programming using latest techniques as MySQL, Cake PHP,
Zend and many other technologies permit us to create a completely elegant and uniquely
customized website with the construction of applications that have best influence on the PHP
background to most of your necessity. Webheay Technologies is also a Web redesign
Development Company that has pioneered the domain and has successfully executed top and
professional websites that incorporate the latest technology and most interactive options to
attract business. At Webheay Technologies, as the best web redesign company, we have an
experienced team who understands the technicalities involved in the process of Website
redesign and give customized product to fit client specific requirements.PHP program
websites can be merged with any application and design features. Webheay Technologies is
expert on PHP web development.
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Logo Design/Graphic Design:-
Logo speaks first and the most more than your business do. It’s indeed a great
challenge to design business logo. It needs a lot of understanding of your business
services, domain, industry and in which way you can be differentiating from your
competitor in a better way. Efficient logo design will complete more than half of the
business. Webheay is a multi-disciplinary creative design firm offering its services
worldwide. We concentrate on Graphics, Web, Animation, Information technology,
Events etc. As an integrated design and technology group, we have expertise on
Branding, identity design, logo making, illustrations, graphic design, web
development, mobile and web application development, internet marketing, Search
Engine Optimization, Internet Marketing and many more. Out longevity and growth
resulting from combining stylistic and technological expertise to give our high quality
print designs and identity systems and websites. Through our well planned strategic
brand positioning, unique brand identity design and online marketing, we help our
clients to boost their brand value and profile and grab the maximum market share
profits.
Software uses:-
Corel Draw
Photoshop
Illustrator
InDesign
20. 20
SOCIAL MEDIA MARKETING:-
Social Media allows you to be a part of your customer’s online experience and building
engaged relationships with them, who will then become your promoters.
Why Social Media Marketing:
Social Media Marketing involves things like engaging your target audience on your Social
Media channels like Facebook, Twitter, and LinkedIn, Instagram etc. to increase customer
engagement and turn it into real sales over a period of time. Customer engagement through
Social Media may look like a daunting task initially as there are so many different Social
Media platforms like Facebook, Twitter etc that serve various purposes. Our services help
you to decode these platforms for your business and create a strategy to utilize the right one
to engage your target audience.
Social Media Strategy:
Our Social media strategy enables your brand to interact with your target audience, engage
them and help promote your brand. Our strategies are built on top of your business strategies
to attain greatest advantage possible. We have the expertise to increase engagement on these
platforms and create very effective Social Media campaigns for your brand. We reach your
potential audience through organic as well as paid campaigns as channels like Facebook,
Twitter, Instagram allow you to reach even niche target audience easily.
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Our Social Media Services Include
Planning the Social Media marketing strategy, Managing, execution and reporting
Content creation for Social Media on pages like Facebook, Twitter, Google+,
LinkedIn and other channels
Creating customized posts and graphics for these platforms
Create and manage Ad campaigns on Social Media
Facebook is the most popular social network in the world that every social media user
would be actively aware of. With over 1.65 billion monthly active users and over more than
50% users logging in every day, with 4.5 billion likes generated every day it’s obvious that
Facebook’s reign is surely here to stay. As a business owner, you need to take full advantage
of the opportunity to capitalize on such a large, engaged audience. Users flock to Facebook to
get a sneak peek at what their favorite brands are up to, as well as share their experiences
with a particular brand or company. Having a strong Facebook presence will allow you to
connect with your loyal following, engage new prospects, and gain valuable feedback for
future projects.
YouTube With nearly 8 billion hours of videos watched every month, YouTube has
cemented its position as the top video sharing website in the world. It has been pulling in
more searches than yahoo, AOL, Ask combined! Upgrade your search ability on the world’s
2nd largest search engine with YouTube marketing. Since YouTube is owned by Google,
they’re often displayed among its search results and you will only maximize your visibility
by investing in the optimization techniques and marketing your videos on YouTube channel.
At Webheay, we work with you to help and ensure your productions appear more vigorously
in YouTube search results.
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Twitter Withan overflowing population of nearly 310 million active users and around 500
million tweets per day, it’s obvious to say that there is a lot of marketing potential on this
buzzing social network. Interested in growing network via Twitter? But waiting for a way to
show you out? We can guide you in the right direction with our Twitter marketing services,
helping you to raise your brand awareness by connecting with potential customers. Twitter
users are looking to engage with the brands before making a purchase decision and your
business account is the perfect way to build such personal connection and establish trusted
relationship. The stats say it all.
Google search rankings are the most concerned ones to the businesses and to the marketers
all over the world. So, why not help your cause by building a presence on the search engine’s
very own social media platform? According to search metrics, the “+1”’s of Google Plus are
treated as second highest ranking social factor. Isn’t it enough? We’ll set up your page,
develop customized, high quality cover images and consult with you on-on-one. With
Webheay, you can watch your Google+ presence grow and your digital brand getting
stronger. Get in touch with us today to know more about Social media channel marketing and
partnership with us for all your Business needs.
23. 23
ANDROID DEVELOPMENT
With nearly 80% of the World population on Android, it is crucial that
your app is optimized for the hundreds of varying devices and screen sizes. We love the
Android platform and are fanatical about utilizing all its functionalities to create the highest
quality custom-made apps.We make sure to keep abreast of all the latest Android
technologies and offer our services across all phones, watches and tablets.
Android is the widely chosen platform for mobile Applications development, which is used in
most of the smartphones and tablets. The Android platform is a versatile open source
application development platform that provides a catalyst for businesses to launch useful and
innovative mobile applications. Our Mobile Applications team of Android application
developers is very knowledgeable about the work they do and experts in striking the right
balance with the needs of the clients.
24. 24
IOS DEVELOPMENT
Webheay Technologies are experts in building custom-made iPhone
and iPad apps. Our dedicated team have successfully submitted many apps into the Apple
App store, we are fully proficient when it comes to understanding iOS, screen sizes and
technical features. We will ensure your app meets Apple's stringent review process and is
submitted into the store the first time.
We don’t just create award winning mobile apps, we work with you to increase your
business, build brand loyalty, increase sales, engage with your customers and create market
leading digital strategies.
Ecommerce Development
For a lavishly possible and workable online commercial, e-commerce setup is required with
powerful quality. E-commerce acts as the dynamic force for the success earned online and
makes it achievable for the financier to retrieve some gain out of it.
Webheay Technologies India Pvt Ltd Web Design Company provides e-commerce solutions
located at Bangalore, India. It is the leading name in the sphere of e-commerce solutions and
formed a position for itself by rewarding hundreds of customers over the past few months. A
dedicated team of e- commerce who are industry experts in their specific areas produce
ultramodern e-commerce solutions in Bangalore and known worldwide. Our E-commerce
Website Development Company from Bangalore provides quality services at the effective
rates. We display a large number of patrons for whom we provided numerous e-commerce
assignments and projects. Our e-commerce web design company is a label to consider, as our
company stays with the clients throughout the e-commerce endeavors. We do not just provide
e-commerce solutions; our customer support setups and support system are personalize to
report every e-commerce issue under the sun. To ensure easy and stress-free operations of the
25. 25
system, daily monitoring sessions are done. Our web Design and Development Company
provide e-commerce solutions in Bangalore, which are simple to handle web-based
applications to go with everyone’s preferences and needs. We serve with every single facility
clients will ever require for any online business.
WEBSITE MAINTENANCE:-
Webheay Technologies India Pvt Ltd Website Maintenance Services are currently specialized in
designed website and are up to date at keeping the website services which is why we provide our
clients with fast acting, experienced and approachable website maintenance services. We are
considerate about maintaining the website which is created by the user and update the website as per
the requirement.
We build the relationship with our clients by giving them access to our expert team which are
hired for the convenience of the client that can solve all the issues immediately, We build the
relationship with our clients by giving them access to our expert team which are hired for the
convenience of the client that can solve all the issues immediately, Our team are always
accessible via email or phone for all the queries by the customers. We can assure that our
team can do the task in less than two hours without any failure and our team are dedicated to
give guarantee for the task completed in the exact day.
Our company have highly experienced team that is provocative in technical maintenance for
the website users and takes the initiative for observing the clients sites to make the site up to
date within the time period and we always has a reserve.
We have sites, which are old and these are fresh sites that gets more traffic but and helps the
users to interact with the other clients and potential clients. We build Website Maintenance
plan that are maintained and sold by our company that we do not create the websites.
Domain Registration:-
Domain name registration is a key part for setting up your own
website or blog. We provide the reasonable priced domain registration services all over. It is
extremely important to have a unique domain name to be registered exclusively for your own
business or organization. It tells the face of your business and how far can it go in terms of its
expandability by its ease. It gives you the edge over your competitors and also gives you
26. 26
strong online presence. We are more than glad to help you in that by giving you the best deals
for domain registration.
Domain registration in short means choosing and registering one unique keyword for your
business website officially. A website has different major things like domain name web
content, images, pages etc. Once all these are ready, the next step would be to go for website
domain name registration.
Responsive Design:-
Responsive designs prepare websites for making them
beautiful across multiple devices. It’s a single website that adapts to the device of every
unique visitor whether desktop, tablet or smartphone. A responsive website dynamically re-
sizes its content and imagery for a variety of different screen sizes in order to ensure that the
website is effective and easy to use on any device. Our team plans, designs and develops
amazing and stunning responsive websites that will increase conversion rates and overall
traffic. We make sure that responsive websites are beautiful across all the devices and your
business is prepared for the future mobile web.
GOOGLE STREET VIEW
Uno In is our Japanese partner who started business in India very recently. They are into
Hotels, Restaurants, Sports Bar, Travel Desks, Cafe and Lounge. We’ve provided Google
Street View and 360 degree view services for all their line of businesses. It’s first ever for a
newly started business in Bangalore to opt for such sophisticated technology and we feel
privileged to live up to their expectations. It’s fun working with such understanding partner
and we’re happy to give them such successful feature for their business website.
27. 27
DHONDALE INTERIOR CREATIONS
Interior design companies’ business would be in such a way that we can’t trust the
quality without looking into it. But in this digital era, visiting a company before
making purchase decision is difficult. Especially for global customers. So here we
brought Google Street View services for Dhondale, which gave a 360 degree view of
their store. This brought them many loyal customers and brand recognition not only
for their product designs but also for their trends, colors, beautiful workspace and set
up. We’re extremely glad that we’ve got such amazing client who trust in us for
delivering them our services on time.
NIKHAAR JEWELS
When it comes to Jewels, there comes lot of tangibility issues. To cross that border, we’ve
given Street view services for Nikhaar jewels who is one of the market leader and is having
many international customers. We thank Nikhaar jewels management for trusting us and
choosing us for this project. We feel proud, privileged and auspicious to get this esteem.
Giving this service is not everyone’s cup of tea. It’s a challenge and we do it with ease.
Customizable Softwares
We understand very well that one size doesn’t fit all. Especially for small businesses. No two
small businesses are identical. They’re different in their own way. Then why using the same
solution as others? Be unique in your business by opting for customized softwares. Configure
your system to match your business requirements and processes. We also got that most of the
time you spend in wearing many hats and running your company, which did not leave much
time for anything else. Our team of Excellent Business Solutions specialists has in-depth
knowledge on how to build and customize apps and screens specifically for your workflows.
They can customize the solutions for all the requirements so it’s just right for you, made for
you. Alone. From Custom Screens, Buttons, Actions, Reports, Charts and Graphs the
possibilities are endless.
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Seo-Development
Gone are the days where people walk down to the stores and get their stuff for the
business and search for their own clients over the target market. They’re going Digital now!
They find their customers online and get their business through internet now. Internet is the
source these days through which you get your customers or your customers find you and this
starts with a web search. And hence it’s very important that your website is optimized for
easy access to search engines. At the same time, do ensure that an SEO plan is drawn
considering all the key parameters that search engine looks for to rank your website based on
its authority. We, here at Webheay, create SEO (Search Engine Optimization) strategy and
plan to help you better to crawl top ranks on the web results. We make sure that your website
is consistent in terms of its ranking, branding and its content strategy.
Google Ad Services;-
Imagine you’ve spent millions of bucks on your business. You’ve made
your office amazing in terms of its infrastructure, facilities, space decors everything. Your
employees are one of the best group from the industry which you’ve ever got. Everything is
going perfectly fine. BUT, you’re going to earn revenue only if you get business. You’ve
spent millions on business setup and employees but your neighbor doesn’t know it. So is your
reach very low. Extend your reach by sitting relaxed in your cabin by Google Ad Services.
Make sure your ad goes viral over the digital world and get your business at your doorstep.
We ensure to get business to you. Your lead generation will be now our task with Google Ad
services. This includes content, Keywords, Designs, Running the ads on timely basis. We get
you impressions for your business and increase your brand value. Make us your partner for
29. 29
Ads and grow your business. Relax and focus on your business while we take care of your
branding.
Bulk SMS Service:-
Today’s digital and competitive world demands us to communicate instantaneously with your
present and prospective customers in such a manner that it is cheaper, flexible and reliable.
Bulk SMS service meets this requirement by enabling the users to reach thousands of mobiles
within few seconds on the shot. We provide very reliable and flexible bulk SMS gateways for
integration into online portals, softwares and other applications. We have been serving
thousands of small and medium businesses in India. We enable entrepreneurs, businesses and
influencers to communicate efficiently and effectively with their existing and potential
clients. Our services are specially designed to take care of your unique business requirements.
We have specific SMS routes for informational messages and promotional campaign
activities. Come and rely on us for fast, trusted, scalable and measurable SMS solutions.
Bulk Email Service
Bulk email Service is a service which gives you a sure shot success for sending it out to the
right people at right time. Your design, content, call to action gives the impression to your
target lead in such a way that you can convert the lead to customer of yours. Bulk email
services include email campaigns, bulk emails, newsletters, mass emails, and announcements.
We do it for you. Now you can concentrate on your business without worrying about
installing email marketing and automation software or configuring mail servers. Our
enterprise class intelligent email delivery engine gives you better email delivery. Our
business plan ensures to provide reliable bulk emailing services and thus have helped us to
become the leader in bulk email service provider among our competitors. We maintain
standard mail format for each type of email we send out into your lead lists and ensure that
they are returning your customers.
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Content Market:
Webheay Technologies Indian Pvt Ltd uses Content marketing as creating rich contents
targeting potential audience and sharing via content marketing platforms to inform, educate
them without selling. Thus, content marketing is expanding by answering customary issues
with the right kind of content in front of the right kind of audience.
Content marketing communication strategies
Marketing communication strategies are very important nowadays than before. An optimized
informative content can connect with customers and enabling them to interact with.
Therefore, effective and efficient content marketing strategies will influence customer’s
positive interaction with a product and service even it will increase investment of returns.
31. 31
CHAPTER 4
Study Of functional Department
4.1 Finance Department:-
In startup IT sector like our company don’t have that much strength in Finance management.
We have three people to look up the financial work.
Most important we are digital marketing service provider. So, we have one SEM team to look
after financial works. They deal on the clients Keywords Beating for ppc.They do audit for
them in each and every months.
Basically the Keywords are always changeable so, they active every time for this work.
Now for software developmentthe finance team depends on the IT team and recent market
and their competitors.
That is how finance department works.
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4.2Marketing Department
Marketing is the study and management of exchange relationships. The American Marketing
Association has defined marketing as "the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large."
The marketing team works very hard in startup IT sectors. Because in startup IT sectors don’t
have that much resources and glory in the market. So, like big brands they don’t easily trust
in startups.
So, the marketing team take that incentive to convince the clients by their outstanding works.
The SEO team always do the promotion works for the clients. Theydesign the websites,
logos, blogs keywords, etc. They always watch how the analytical works done in the websites
for the clients.
If some clients ranking not changing through the month, they modify the keywords.
That is how marketing team do their works. That is why a startup always have the best
marketing team.
There is one more important work is lead generation. One startup company always need to
start with prospective clints.So,we, we followed each and everyday newspaper and target
those companies who lead the market on that time. Wesearched their manager contacts
details, called for a meeting and gave them a presentation of our works. This is one of the
most important work for marketing team.
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4. 3Human Resource Department:-
A human-resources department (HR department) of an organization performs human resource
management, overseeing various aspects of employment, such as compliance with labor
law and employment standards, administration of employee benefits, and some aspects
of recruitment and dismissal.
Now for a IT startup HR department is not so strong. Some companies CEO take the
responsibility to be HR. But for this company we have a three member of HR team. One of
them is HR manager who take the responsibility to choose the right man for the right job.
Some they failed, sometimes they get success.
For this company HR department is excellent but they don’t have that much of experience.
So, for them it’s a hard job to choose right person. But they try their level best and the most
important thing if the problem is complicated the CEO helped them to solve the problem.
34. 34
4.4 IT Department
In the startup IT companies they recruit IT specialist with some manner. If they recruit one
fresher, they also hired an experience person on that particular field. Because that experience
person can teach fresher’s to develop their skills. They also know the market so, we can
gather much information from them.
Web development work is a team job to satisfy the clients. WebDevelopment is the important
work for the company. Because now in the days every company need to be an cloud based
company. So it can easily applicable through all the gadgets through the internet. Hats why
web develops make a webpage for the clients with their opinion.
Web developer
Also known as: Web designer, web producer, multimedia architect, internet engineer.
This job in brief: Web development is a broad term and covers everything to do with
building websites and all the infrastructure that sits behind them. The job is still viewed as the
trendy side of IT years after it first emerged. These days web development is pretty technical
and involves some hardcore programming as well as the more creative side of designing the
user interfaces of new websites. The role can be found in organizations large and small.
Key skills required: Basic understanding of web technologies (client side, server side
and databases), analytical thinking, problem solving and creativity.
35. 35
DIGITAL MARKETING CHANNELS USED BY THE
COMPANY
SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target
different kinds of search, including image search, local search, video search, academic
search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and which search
engines are preferred by their targeted audience. Optimizing a website may involve editing.
Its content, HTML and associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines. Promoting a site to
increase the number of back links, or inbound links, social book marking, directory
submission is the another SEO tactic.
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SEM (Search Engine Marketing)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion
of websites by increasing their visibility in search engine results pages (SERPs) through
optimization and advertising.SEM may use search engine optimization (SEO), which adjusts
or rewriteswebsite content to achieve a higher ranking in search engine results pages, or use
pay per click listings.
37. 37
SMM (Social Media Marketing)
Social media marketing is the process of gaining website traffic or attention through social
media sites.
Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it across their social networks. The resulting
electronic word of mouth (eWoM) refers to any statement consumers share via the Internet
(e.g., web sites, social networks, instant messages, news feeds) about an event, product,
service, brand or company. When the underlying message spreads from user to user and
presumably resonates because it appears to come from a trusted, third-party source, as
opposed to the brand or company itself, this form of marketing results in earned media rather
than paid media.
Engagement
In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone to
express and share an opinion or an idea somewhere along the business’s path to market. Each
participating customer becomes part of the marketing department, as other customers read
their comments or reviews. The engagement process is then fundamental to successful social
media marketing.
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Facebook Marketing
Facebook is the world's most popular social network for both businesses and individuals.
With over one billion users, your friends and fans are likely already using the platform -- and
you should be too!
In fact, people are 51% more likely to make a purchase after "liking" a brand on
Facebook. Face book marketing requires a good intellects and unique thinking to make the
campaign effective.
So what we have today!!!!
In face book marketing in fact in visual /web marketing your content speaks a loud that is
why make sure your content should be relevant to your audience and business.
Thumb rules:
Emphasize on visualization. Rich visuals make the best content and the best timelines.
‘Highlight’ posts to give them the full width of the Face book container. To make it
more attractive
‘PIN’ posts, these posts stay at the top of the feed promoting posts.
Ensure FB apps have relevant info, your audience is looking for
Analyze what works, and what doesn’t work: Face book Insight. Edge Rank. Social
bakers
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Twitter marketing (A game of 140 characters)
Twitter’s flexible, real-time platform allows you to get creative and drive results at the same
time. Whether you’re looking to drive sales, increase brand awareness or launch a product.
Twitter marketing is not much popular than face book but still it has an impact on audience .
So what we have today!!!
The very first thing in twitter marketing you need to understand and learn the twitter
terminologies well.
HASHTAG
A hash tag is any word beginning with the # sign. People use hash tags to organize
conversations around a specific topic. Clicking on a hash tag takes you to search results for
that term.
MENTION
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your
followers to see the message. So instead of a reply, use a mention. Include the @username of
whomever you want to mention in your Tweet, and it will appear in the Mentions section (in
the Connect tab). All @username mentions are clickable and link back to the mentioned
individual’s profile.
REPLY
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You can respond to a Tweet by hitting the reply button. When you reply, your response is
public, and will show up in your home timeline and the timeline of the person to whom you
are responding. The reply will also be visible in the home timelines of people who follow
both you and the person to whom you sent
the reply. Meaning, someone not in the conversation has to follow both of the people replying
to be able to read both sides of the conversation.
RETWEET
You can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the
original message to all of your followers.
LINKS
Twitter’s link- shortening feature allows you to paste a link of any length into the Tweet box
and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs
into the 140 character limit.
FAVOURITE
You can favourite the tweet for future reference. This is just like an archiving something
that’s really interesting to you.
DM (direct message)
You can send private messages to someone, just like an email. For DM, sender and reciver
should be following each other.
Thumb rules:
Remember, you just have 140 characters to play around. Compose your message
within 120 characters or less and leave atleast20 characters so that others can re-tweet
(RT).
Utilization of # hash tags Tweets with hash tags get twice the engagement of those
Create a list of #Hash tags relevant to your brand Build a campaign around those
#Hash tags and invite followers to re-tweet.
Posts with images have double the engagement of those without even though users
can’t see them until they click on them. It creates an interest among the audience.
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Linked in Marketing
LinkedIn is the world's largest social network for professionals. With over 161 million
registered users in more than 200 countries, more than two million companies have
created LinkedIn Company Pages to vie for their attention. If you are in B2B business
this platform is very useful for you to connect with companies’ directors and
marketing person.
Pinterest
It is a visual discovery social network. It is a way of sharing images of anything, from
fashion to pets to pot plants. You can Crete your own online pin boards to suits any
theme and share of with likeminded people.
Pinterest completely revolves around the premise of being creative and visual. 70%
users are female and aged between 25 and 44. So if you are targeting women pinterest
is the right platform. Pinterest is now one of the top 10 social networking sites tracked
by Hitwise.
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How brands can use pinterest
Pinterest does not encourage product pushing, this means brands must look at crating boards
that are culture and lifestyle related. You can create boards on trends, behind the scences,
preliminary sketches for products etc.
Instagram
Instgram, the new revolutionary photo-sharing program, making it easier that ever to share
your best pictures with the world. The social media program allow you to upload, add digital
filters, and then post your pictures on your Instagram-feed, as well as other social networking
sites. You can connect your Instgram account with Facebook, Twitter, Tumblr, Flickr,
Foursquare and your email account. This makes it easy to share your pictures on multiple
platforms all at once.
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Google +
Google has described Google+ as a "social layer" that enhances many of its online properties,
and that it is not simply a social networking website, but also an authorship tool that
associates web-content directly with its owner/author. It is the second-largest social
networking site in the world after Facebook. 540 million monthly active users are part of the
Identity service site, by interacting socially with Google+'s enhanced properties, like Gmail,
+1 button, and YouTube comments..
In October 2013, Google counted 540 million active.
users who used at least one Google+ service, of which 300 million users are active in "the
stream".
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You tube
YouTube is a video Social Networking site, and the 2nd most popular search site on the
Internet after Google, who owns YouTube. YouTube video watching is a significant activity
on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos
watched daily. And it's easy for anyone who sees your video to rate it and share it with his
Social Network.
ODA (Online Display Ads)
Display advertising appears on web pages in many forms, including web banners. Banner ad
standards continue to evolve.
ORM (Online Reputation Management)
Online reputation management coined by the public relation. Basically ORM is a process
include-
Undertake the comprehensive research and analysis the online content.
Track your users’ actions and opinions about brand.
Reduce your risk of featuring amongst the negative user sentiments.
Enhance your web presence and create positive perceptions.
MMT (Mobile Marketing)
Mobile marketing is marketing on or with a mobile device, such as a smart phone Mobile
marketing can provide customers with time and location sensitive, personalized information
that promotes goods, services and ideas.
EMT (Email Marketing)
It usually involves using email to send ads, request business, or solicit sales or donations, and
is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either
sold lists or current customer database.
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BUSINESS DEVELOPMENT PROCESS FLOWCHART
It is a standard Business Development process followed by the company and ask me to
follow, it is basic process followed by every startup company in order to approach a clients
initially. Sometimes they may send teaser E-mailer of a similar domain to the clients before
approaching them.
1. Market
Analysis and
Market Research
2. Database
Creation of
clients
3. Cold Calling
4. Fixing meeting
5. Proposal
Making for
Clients
6. Project
Closure
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PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH
Market research is any organized effort to gather information about target markets or
customers. It is a very important component of business strategy.
The first step of business development process is to know your target audience well before
approaching them. The main objective behind the market analysis and research of target
audience is to know their online presence and how active they are on web. Market research
also helps to estimate the online marketing opportunities of different sectors over the periods.
The intense research is required while studying the online habits of different sectors keeping
competitors in mind.
The proper market research make your task easier while talking to clients as you know about
them well in advance, which help you to answer their question. And can better explain the
clients how they can use web as a medium of approaching the customers in a short span of
time.
Market Research includes research about the different sectors. Currently we are targeting on
Travel, Real Estate Sector, Education sectors, Fitness, jeweler in Pune. It includes study of
digital habits of the target sector, their online presence, their online need, etc.
After market research comes the database creation.
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PROCESS 2 – DATABASE CREATION OF CLIENTS
The second step is database creation; once the market is analyzed the database of sector is
created for a company treasure for future.
Database creation includes recording the details of the clients like company details, their
online presence, concerned person from marketing department and their contact details.
During my internship I have created almost six different sectors database as company wants
to target different sectors for exploring themselves.
PROCESS 3 – COLD CALLING
Cold calling is the sales process of approaching prospective customers or clients—typically
via telephone, by email or through making a connection on a social network—who were not
expecting such an interaction. The word "cold" is used because the person receiving the call
is not expecting a call or has not specifically asked to be contacted by a sales person. A cold
call is usually the start of a sales process generally known as telemarketing.
The next step is cold calling. It includes contacting the concerned person, explaining him/her
in brief about the organization, conveying that person how digital marketing is helpful for
their organization to achieve online presence, traffic, leads and branding.
My company guide shared a call script with me and also explained me how to talk, what to
talk, the way we should talk to concern person. He also explains how to get a concern person
number (director or marketing person) from the office people.
The main objective of cold calling is to fix the maximum meetings with a concern person so
that further points can be discussed in detail with them.
Cold calling is a first interaction with a concern person and everyone knows first impression
is a last impression. He taught me the way how first impression is made.
During my internship total numbers of calls made by me was 82, calls to real estate sector
and fitness sector.
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PROCESS 4 – FIXING MEETINGS
The next step is fixing meeting, it stage little critical for a startup, convincing the clients and
ask them to meet you is biggest challenge, But that’s a feel of work. Talking to different
people of different traits was a good experience and successfully fixes the 8 meetings out of
which 3 was attended by meand 1 was converted.
Actual meeting gave you the reality check where you are when your clients know everything,
shoots the too many questions and ask you how you are better than other. At that time you
understand the difference between the dorm rooms to the boardroom.
ROCESS 5 – PROPOSAL MAKING
The fifth step is proposal making once meeting is done with a concern person where the
various aspects has been discussed already, and the client requirement can known
accordingly the proposal is made for them enlisting all his requirement related to digital
marketing. Proposal includes following details:
a) Services needed by the client. These services include SEO, SEM, SMM, ODA, ORM,
etc
b) Proper segmentation and targeting according to sector. Eg. If an MBA Education
Institute wants digital marketing services for branding, promotion and lead
generation, then our target market would be, students who have completed their
graduation and professionals with 2-3 years of experience who can opt for Executive
MBA.
c) Detailed explanation of how we will be providing them each service.
d) It also includes the pricing details of the services.
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PROCESS 6 – PROJECT CLOSURE
The final stage is project closure; if all the stage works that means you are close to crack the
deal. Once the deal is cracked the further decision are taken like, preparing the strategies for
the same as per the clients requirement or the digital marketing channels choose by him/her.
Company make an roadmap or a weekly /monthly plans of the each channel separately and
get the approval from the client to execute the plan and once it approved the plan actually
come into an action.
OTHER TASK DONE WAS………..
CONTENT WRITING
Content writing like any other form of writing requires in depth knowledge and great skill.
The success of any write-ups depends on the quality and authencity of the content of the
website.
Content writing though does not follow a specific format, yet is certainly guided by some
fundamental principles.
How to write an effective content?
Focus on your customers: remember, your website will gain acceptance among your
viewers only if it has something to offer them.
Choose a simple, impersonal style: your readers are not interested in judging your
scholarship.
You have maximum of 15 seconds to grab your visitor’s attention.
We have been told the way we need to frame a content of a different target sectors. The
company actually wanted to have a research about how online marketing helped such sectors
in their success.
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CHAPTER 5
SWOT Analysis
SWOT analysis (alternatively SWOT matrix)is
an acronym for strengths, weaknesses, opportunities, and threats and is a
structured planning method that evaluates those four elements of a project or business venture. A
SWOT analysis can be carried out for a company, product, place, industry, or person. It involves
specifying the objective of the business venture or project and identifying the internal and external
factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT
to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International)
in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself did
not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal
environment of the firm matches with the external environment is expressed by the concept
of strategic fit.
Strengths: characteristics of the business or project that give it an advantage over
others
Weaknesses: characteristics that place the business or project at a disadvantage
relative to others
Opportunities: elements in the environment that the business or project could
exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or
project
Identification of SWOTs is important because they can inform later steps in planning to
achieve the objective. First, decision-makers should consider whether the objective is
attainable, given the SWOTs. If the objective is not attainable, they must select a
different objective and repeat the process.
Users of SWOT analysis must ask and answer questions that generate meaningful
information for each category (strengths, weaknesses, opportunities, and threats) to make
the analysis useful and find their competitive advantage.
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5.1Advantages of SWOT Analysis
SWOT Analysis is instrumental in strategy formulation and selection. It is a strong tool, but it
involves a great subjective element. It is best when used as a guide, and not as a prescription.
Successful businesses build on their strengths, correct their weakness and protect against
internal weaknesses and external threats. They also keep a watch on their overall business
environment and recognize and exploit new opportunities faster than its competitors.
SWOT Analysis helps in strategic planning in following manner-
a. It is a source of information for strategic planning.
b. Builds organization’s strengths.
c. Reverse its weaknesses.
d. Maximize its response to opportunities.
e. Overcome organization’s threats.
f. It helps in identifying core competencies of the firm.
g. It helps in setting of objectives for strategic planning.
h. It helps in knowing past, present and future so that by using past and current data,
future plans can be chalked out.
SWOT Analysis provide information that helps in synchronizing the firm’s resources and
capabilities with the competitive environment in which the firm operates.
SWOT ANALYSIS FRAMEWORK
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5.2Limitations of SWOT Analysis
SWOT Analysis is not free from its limitations. It may cause organizations to view
circumstances as very simple because of which the organizations might overlook certain key
strategic contact which may occur. Moreover, categorizing aspects as strengths, weaknesses,
opportunities and threats might be very subjective as there is great degree of uncertainty in
market. SWOT Analysis does stress upon the significance of these four aspects, but it does
not tell how an organization can identify these aspects for itself.
There are certain limitations of SWOT Analysis which are not in control of management.
These include-
a. Price increase;
b. Inputs/raw materials;
c. Government legislation;
d. Economic environment;
e. Searching a new market for the product which is not having overseas market due to
import restrictions; etc.
Internal limitations may include-
a. Insufficient research and development facilities;
b. Faulty products due to poor quality control;
c. Poor industrial relations;
d. Lack of skilled and efficient labour; etc
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5.3Strengths
Proper uses of the search engines such as Google which are popularly used in the
market. Therefore more visibility is provided by the company
With usages of mobile and smartphone growing this platform provides more publicity to the
company.
Revenue from Advertising and Display
Its revenue model wherein it garners humungous profits through partnerships with
third party sites has held the company in good stead as far as its ability to mop up
resources and increase both its top-line as well as bottom-line is concerned. This is
another key strength of the company that has helped it scale greater heights.
Customized software is provided after analyzing the users’ needs and problems.
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5.4Weaknesses
Excessive Reliance on Secrecy
Google does not reveal its algorithm for searches or even its basic formula as far as
internet searches are concerned leading to many experts slamming the company for
being opaque and hiding behind the veneer of secrecy. However, in recent years,
Google has taken steps to redress this by providing a bare bones version of its unique
search engine algorithm.
There is a fall in the rate of usage of Advertisement displayed which reduces the
company’s income.
In recent years and especially in 2013, the company has been faced with declining
revenues from ads and as a result, the profitability of the company has taken a hit.
This is partly due to the ongoing global economic slowdown and partly because of
competitors snapping at its heels in a more aggressive manner. Indeed, Apple has
already taken steps to garner search engine revenues in its devices and hence, Google
must be cognizant of the challenges that lie ahead.
Overdependence on Advertising
Google’s business model relies heavily on advertising and the numbers reveal that it
gets more than 85% of its revenues from ads alone. This means that any potential dip
in revenues would cost the company dearly (literally as well as metaphorically). The
point here is that Google has to devise a more robust business model that embraces e-
commerce and mobile commerce along with its current business model that is based
on ad revenues alone. This effect the business of Webheay also.
Lack of Compatibility with next generation devices
Another weakness for Google is that it is not compatible with many next generation
computing platforms including mobile and tablet computers and this remains an area
of concern for the company affecting Webheay’s business heavily.
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5.5Opportunities
Android Operating System
Perhaps the biggest opportunity for Google lies in its pioneering effort in providing
the Android OS (Operating System) which has resulted in its becoming a direct
competitor to Apple and Samsung creating a huge opportunity for Webheay.
Diversification into non-Ad Business Models
As discussed earlier, the company has to diversify into non-ad revenues if it has to
remain profitable and current indications are that it is adapting itself to this as can be
seen from the push towards commercial transactions using its numerous sites like
Google Books, Google Maps etc.
Google Glasses and Google Play
The introduction of Google Glasses and Google Play promises to be a game changer
for Google and this is a significant opportunity that the company can exploit. Indeed,
this very aspect can make the company take the next evolutionary leap into the
emerging world of Nano-computing.
Cloud Computing
Cloud Computing remains a key opportunity for Google as it is already experienced
in providing storage and cloud solutions. Indeed, if not anything, it can move into the
enterprise market using the cloud-computing paradigm from which the company can
benefit.
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5.6Threats
Competition from Facebook
The advent of Social Media has seriously threatened Google’s dominance in the
internet world and the company has to pull an ace to deal with the increasing features
available on Facebook and Twitter.
Mobile Computing
Another threat to Google is from the emerging area of mobile computing that
threatens to pass the company by as newer companies seize the opportunity to ramp
up their mobile computing presence.
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CHAPTER 6
CONCLUSION
The summer internship project helped us to understand how the corporate business works.
The various departments and its functions and how all are interrelated to each
other.WebheayTechnologies is a Digital Marketing firm which shows us the complete
process of how they work at each functional level, especially about the business development
as It is a basic process for which intensive research is to be conducted to find out the target
audience, clients, sponsors, vendors etc. The business development process starts from
research and ends at project closure. This project has made us understand the various key-
points which are is considered to crack a deal, how to deal with different people.
The company helped us to learn a lot which helped us to understand the businessin-depth.
Online media is a way to do, which gives quick glance to raise your customers, goodwill.
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CHAPTER 7
FINDINGS
1. With the study of digital marketing we came to its emergence and extreme growth in
today’s scenario.
2. What We found in client servicing is convincing clients is bit complex as they too
have complete knowledge about the digital marketing and also explaining how we are
better than others.
3. Most of the sectors initially opt for the digital marketing channels name search engine
optimization, search engine marketing and social media marketing and later they will
think about other channels which mean these three channel high acceptance.
4. It is easier to approach a company if you first send them an E-mailer to related sector
and then call them in fact sometimes the company itself call having seen the E-mailer.
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SUGGESITION
1. The company should reduce the dependence on Advertisements so that it does not
affect the company adversely in case where they are accessed.
2. The company should not be too much dependent on Google as its incompatibility with
tablets and smartphones effects the business.
3. Social media like Twitter and Facebook is becoming much more popular in recent
times, therefore the company can use these media to its benefit.
4. The threat to Google from mobile computing is a major factor to be considered.
Therefore if the mobiles are shifting to usage of apps then the visibility of the
company is reduced.
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Bibliography
Official website of the company:-http://www.webheay.com/
Facebook:-
https://www.facebook.com/search/top/?q=webheay%20technologies%20india%20pri
vate%20limited
Linkdin:-https://www.linkedin.com/company/webheay-technologies-india-private-
limited
Twitter profile:-https://twitter.com/webheay
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PROJECT WORK DIARY
MBA Batch 2015-17, University of Mysore (UoM)
Week 1 : From ……….. (Date) to ………….. (Date)
Section of the
Guidelines
Brief Particulars of
the work Completed
Problems
encountered
Solutions Remarks, if
any
PART- I
Industry profile:
PART-II
Company
Profile:
PART-III
Organizational
Hierarchy:
Sl.
No.
Name of the Student UoM Registration
No.
Signature of the
Student
1.
2.
3.
4.
5.
Signature of the Faculty Guide : …………………………………
Name of the Faculty Guide : …………………………………
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PROJECT WORK DIARY
MBA Batch 2015-17, University of Mysore (UoM)
Week 2 : From ……….. (Date) to ………….. (Date)
Section of the
Guidelines
Brief Particulars of
the work Completed
Problems
encountered
Solutions Remarks, if
any
PART-IV
Study of
Functional
Departments:
Sl.
No.
Name of the Student UoM Registration
No.
Signature of the
Student
1.
2.
3.
4.
5.
Signature of the Faculty Guide : …………………………………
Name of the Faculty Guide : …………………………………
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PROJECT WORK DIARY
MBA Batch 2015-17, University of Mysore (UoM)
Week 3 : From ……….. (Date) to ………….. (Date)
Section of the
Guidelines
Brief Particulars of
the work Completed
Problems
encountered
Solutions Remarks, if
any
Part V
SWOT Analysis
PART-VI
Findings and
Conclusions
Sl.
No.
Name of the Student UoM Registration
No.
Signature of the
Student
1.
2.
3.
4.
5.
Signature of the Faculty Guide : …………………………………
Name of the Faculty Guide : …………………………………
UNIVERSITY OF MYSORE
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LIST OF TABLES AND FIGURES
Name Page Number
1. Growth Of IT industry in India
2. Digital marketing tools in IT sector
3. Organizationalchart
4. Product profile table
5. SWOT frame work
6. Growth of internet user vs mobile internet in india
7. Internet use by country