Beyond Vanilla Communications specializes in innovative airline and airport advertising. It provides branding opportunities through various channels including on-board, airport, and on-ground advertising. On-board options include seat back devices, meal tray cards, and boarding passes. Airport advertising includes newspaper jackets, brochures, and product displays. On-ground options feature exterior branding on transportation vehicles and signage.
IndiGo was set up in early 2006 by Rahul Bhatia and Rakesh S Gangwal.
IndiGo is an Indian Low-cost airline with only economy class seating.
It’s headquarter is at Gurgaon, India.
It is the largest airline in India in terms of passengers flown with market share of 36.5% as of September 2015.
This airline offers more than 647 daily flights connecting to 38 destinations.
It presently operates a fleet of 97 aircraft belonging to the Airbus A320 family.
In 2014, IndiGo carried 21.4 million passengers in the domestic sector alone.
India’s best on time performance and least flight cancellations.
It is also one of the fastest growing airlines in the world.
A report on how Indigo airlines made their strategies and how they compete with such a huge market in airlines. This report is the detail description on their marketing mix, Brand value and Brand equity.
Another area where Indigo can evaluate diversification is working out value addition for its passengers by offering bundled app driven taxi services for airport pick up and drop. Rather than starting its own app based taxi service, it should tie up with existing players like Uber and Ola. Working on a revenue sharing model rather than owning a subsidiary will enable roll out of highly value driven service for its passengers without any expenditure and also increase its bottom line.
A hypothetical situation of marketing Mahindra Maxximo in 2014 amidst fluctuating Indian Automobile industry. The marketing plan includes media plan as well. All figures except those from SIAM is hypothetical.
IndiGo was set up in early 2006 by Rahul Bhatia and Rakesh S Gangwal.
IndiGo is an Indian Low-cost airline with only economy class seating.
It’s headquarter is at Gurgaon, India.
It is the largest airline in India in terms of passengers flown with market share of 36.5% as of September 2015.
This airline offers more than 647 daily flights connecting to 38 destinations.
It presently operates a fleet of 97 aircraft belonging to the Airbus A320 family.
In 2014, IndiGo carried 21.4 million passengers in the domestic sector alone.
India’s best on time performance and least flight cancellations.
It is also one of the fastest growing airlines in the world.
A report on how Indigo airlines made their strategies and how they compete with such a huge market in airlines. This report is the detail description on their marketing mix, Brand value and Brand equity.
Another area where Indigo can evaluate diversification is working out value addition for its passengers by offering bundled app driven taxi services for airport pick up and drop. Rather than starting its own app based taxi service, it should tie up with existing players like Uber and Ola. Working on a revenue sharing model rather than owning a subsidiary will enable roll out of highly value driven service for its passengers without any expenditure and also increase its bottom line.
A hypothetical situation of marketing Mahindra Maxximo in 2014 amidst fluctuating Indian Automobile industry. The marketing plan includes media plan as well. All figures except those from SIAM is hypothetical.
Enterprise & Desk analysis For Aviation Industry mayurwadulkar1
An organizational structure defines how activities such as task allocation, coordination and supervision are directed toward the achievement of organizational aims. Organizations need to be efficient, flexible, innovative and caring in order to achieve a sustainable competitive advantage. Organizational structure can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.
AirAsia India: Strategies for Next 3 YearsVipul Aurange
(a) To study what is actually bringing AirAsia to Indian markets and why it can sustain.
(b)To formulate strategies; which will help AirAsia to get an edge over other Indian low cost airlines like Indigo, SpiceJet and
(c) To assess possible challenges AirAsia can face in India.
3. An Overview
• Beyond Vanilla Communications specializes in Innovative
Airline and Airport Advertising since 2009.
• As part of our effort we provide excellent branding
opportunities targeted at a high value captive audience.
• Advertising Rights for various airline and airport properties.
• Some Of Our Valuable Associations:
• DSP BlackRock Mutual Fund
• Nilkamal Industries @home
• Tata Housing Ltd.
• Kolte-Patil Developers Ltd. – Pune
• Mantri Developers – Bangalore
• Axis Bank
• Franklin Templeton
• ICICI Prudential Asset Management
• Sobha Developers - Bangalore
4. On-Board Advertising Today!
Highest
Efficiency
Rate
• In-flight advertising offers the highest efficiency rate
of any media, at the lowest cost of sale, and provides
upto 2000 times the impact of traditional media
Highest
Recall Rate • In-flight advertising has the highest recall rate as
against all media - 77%, and generates an over 25%
positive shift in intent to purchase.
Highest
Visibility • In-flight media provides an opportunity for a brand
to stand out, as only a limited number of partners
are featured throughout the fleet at any given time.
6. Jet Airways
• Jet Airways, widely recognized as one of the finest airlines globally, is
India's leading and most preferred airline for all especially the high net-
worth individuals.
• Jet Airways has a fleet of approx. 120 aircrafts with an approx.
configuration of 140-180 seats.
• The airline operates over 350 flights daily across 54 destinations within
India and with approximately 13 Lacs passengers traveling per month.
• Traveller's profile
33% - Self-employed professionals / businessmen
54% - Private sector corporate executives
13% - Public sector executives
70% M and 30% F
• Demographic profile
72% Business Travellers (78% Male and 22 % Female)
28% Leisure and Other Travellers
Premier - CEO, CFO's MD's and other HNI's (SEC A+)
Economy - (A+, A)
7. GoAir
• Go Airlines (India) Ltd. is the aviation foray of the Wadia Group, the airline
operates its services under the brand GoAir.
• Launched in November 2005, GoAir operates across 21 destinations, 153
flights daily and approx. 6.75 lacs passengers traveling per month.
• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a
minimum seat capacity of 180 seats and an average load factor of 86%.
• GoAir is currently servicing the airports at Ahmedabad, Bagdogra, Port Blair,
Bengalooru, Chandigarh, Cochin, Delhi, Goa, Guwahati, Jaipur, Jammu, Leh,
Lucknow, Mumbai, Nagpur, Nanded, Patna, Pune and Srinagar.
• Through this route network GoAir ensures a smart value-for-money option
for both business and leisure travellers, without compromising on either
safety or service factors.
• Demographics Profile
Business travellers: 60% / Leisure travellers: 40%
Men: 85% / Women: 15%
Age 20-30: 35%
Age 30-45: 45%
Age 45 & above: 20%
8. Indigo
• IndiGo is a private, low-cost airline based in Gurgaon, Haryana, is one
of India's leading airlines using its model of efficient, low-cost operations
and by attracting customers with low fares.
• IndiGo operates across 27 destinations in India, with approx. 341 flights
daily with approx. 12.50 Lacs passengers traveling per month. It has a
load factor of over 85% and market share of 21.3%.
• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a
minimum seat capacity of 180 seats.
• Indigo is currently servicing the airports at Agartala, Ahmedabad,
Bangalore, Bhubaneshwar, Chennai, Coimbatore, Delhi, Dibrugarh, Goa,
Guwahati, Hyderabad, Imphal, Indore, Jaipur, Jammu, Kochi, Kolkata,
Lucknow, Mumbai, Nagpur, Patna, Pune, Raipur, Srinagar, Trivandrum
and Vadodara. International destinations include Bangkok, Dubai,
Kathmandu, Muscat and Singapore.
9. SpiceJet
• SpiceJet is India's 'best low cost airline', delivering the lowest air fares
with the highest consumer value. It operates 291 flights daily with
more than 12 lacs passengers traveling per month.
• Spice flies to 38 destinations spread across India, Nepal & Sri Lanka.
With a market share of 18.5% and load factor of 85%. Agartala,
Ahmedabad,Aurangabad,Bagdogra,Bangalore,Bhopal, Calicut, Chennai,
Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu,
Kochi,Kolkata,Madurai,Mumbai, Managlore, Nagpur, Nanded,Portblair,
Pune, Rajahmundry, Srinagar, Surat, Trichy, Tirupati, Tuticorin,
Trivandrum, Varanasi, Vijayawada, Vizag and 3 International cities
viz. Colombo, Dubai & Kathmandu
• Customer profile:
• Direct, Smart, Aware, Net Savvy customers of which 60%
customers used internet for booking, 37% are first time fliers,
51% opted for exciting fares.
• Passenger Gender - Male - 66% Female - 34%
• Annual Income - Rs. 3-7 lacs - 31% / Rs. 7-12 Lacs - 38%
• Age Group - 20-35 - 45% / 36-50 - 28%
28. Tarmac Coaches – Exterior Branding
Each bus has a capacity of 60 passengers.
Average occupancy of 40 passengers per
bus.
On an average the buses make 60 - 100 trips
a day, constantly ferrying the passengers
within the terminals.